New-Gen Customer Experience Day 2018
Under the internet era, in order to digitalize all aspects within the business, it is necessary to put an effort in data analysis of even physical retail store performance. “New-Gen Customer Experience Day 2018” was held by Hong Kong Productivity Council on 20th November 2018 at HKPC Building Kowloon, allowing participants to experience the most innovative technologies and business solutions. Enterprises can utilize them to connect with New-Gen customers and accelerate market consumption, and therefore assisting business development.
Canon Hongkong was honored to be one of the speakers of the event. In the event, Canon demonstrated how to employ Video Analytics Solution (VAS) with network camera inside physical stores for customer data capturing. Through AI machine learning, data such as customers’ demographics, preferences, as well as flow distribution can be collected accurately. The vast volume of data is then be analyzed and transformed into forward-looking business information and uploaded directly to cloud platform. As a result, enterprises can access information about retail stores performance via that cloud platform, and thus achieving a more effective strategic planning and better customer experience.
Mr. Vincent Leung, Senior Manager of Business Services & Solution Division, Business Imagining Solution & Production Printing Group, Canon Hongkong Co., Ltd., introduced the features of Canon VAS and how enterprises can take advantages from it for better resources allocation and marketing planning.
During the event, participants was able to experience the application of VAS in business operation, as well as understood how AI machine learning assists in collecting customer information and conducting further analysis.
