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EOS R3 (Body)

Made for the best professionals in the field, the highly anticipated EOS R3 comes with a robust ergonomic design for professional handling, plus new and improved autofocus features powered by deep learning technology, moviemaking features for high quality videos and lean production workflows, and advanced communication features for high-speed image transfers.
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News & Press Release

Canon Announces the Launch of EOS R Mirrorless Camera EOS R100 and New Wide Angle Pancake RF Lens RF28mm F2.8 STM

24 May 2023 — HONG KONG, 24th May 2023 — Canon today announces the launch of the new smallest and lightest EOS R mirrorless camera EOS R100 and the new RF28mm F2.8 STM lens, to meet the various needs of photo amateurs.  EOS R100 is equipped with 24.1 megapixels APS-C size CMOS image sensor, together with operational ease and compact design, which suits entry photo amateurs. In addition, the full frame wide angle pancake RF lens RF28mm F2.8 STM is the smallest, thinnest and lightest RF lens with a length of 24.7mm and weight of 120g only, making it an ideal choice for landscape, snapshots or other topics.  These new products provide more compact, versatile and cost-effective options for photo amateurs to meet various shooting needs. EOS R100 – Compact Entry APS-C EOS R Mirrorless Camera Made for: Entry Photo Amateurs Best for: Travel, Landscape, Portrait and Pets, etc. Features: The smallest and the lightest[1] EOS R Mirrorless Camera[2], body weights only 356g (with battery and memory card) Approx. 24.1 megapixels APS-C size Canon CMOS image sensor and DIGIC 8 digital imaging processor Standard ISO range 100-12800 (expandable to ISO 25600) Max. 6.5 FPS high-speed continuous shooting[3] (Max. 3.5FPS during SERVO AF) Dual Pixel CMOS AF technology with 143 AF zones and up to 100% (Vertical) x 88% (Horizontal) AF coverage area[4] Equipped with Face and Eye detection AF, Eye Detection is effective even when the whole body is in the frame 4K UHD 25p/23.98p movie[5] and HD 100p/119.9p High Frame Rate movie[6] recording 4K and Full HD Timelapse movie provided 5-Axis Movie Digital IS brings more effective stabilization when using with IS-equipped RF/RF-S Lens through coordinated control Features Movie Auto Level Function[7] Hybrid Auto Mode automatically create movie form 2-4 sec clips recorded immediately before each photo is taken, movie can be created easily without movie editing skill Vertical video recording function for vertical video playback on smartphones 0.39-inch 2.36M-dot OLED Electronic Viewfinder (EVF) and 3-inch 1.04M-dot LCD monitor Built-in retractable flash with Guide Number of 6 (m, ISO 100) and supports E-TTL II Flash Metering Supports Remote Switch RS-60E3 for more flexible shooting Easy-to-use graphical user interface with on-screen tips to ensure users shooting with the desired effect Built-in 802.11b/g/n (2.4GHz) Wi-Fi for wireless network transfer (e.g. Camera Connect App, EOS Utility) Built-in Bluetooth® low energy technology for easy Smartphone connection, GPS information acquisition and remote control from smartphone Supports auto transfer of photos and videos to image.canon cloud service for instant backup and sharing     Estimated Retail Price EOS R100 with RF-S18-45mm F4.5-6.3 IS STM Lens Kit: HK$5,280 Estimated Sales Start Date: June 2023 RF28mm F2.8 STM – Full Frame Wide Angle Pancake RF Lens Made for: Photo Amateurs Best for: Landscape, cityscape and snapshots Features: The first pancake lens developed for RF Mount, offering outstanding mobility and portability The smallest, thinnest and lightest RF lens[8] with a length of approx. 24.7mm and weight of approx. 120g Can be used as a 45mm lens (equivalent to 35mm full-frame format) on an APS-C EOS R camera Newly developed 8 elements in 6 groups optical design with 3 large diameter PMo Aspherical Lens elements to provide high image quality and compactness while keeping the number of elements to a minimum[9] 0.17x max. magnification at 0.23m min. focusing distance “Focus mode / Control Selector” switch design enables swift switching of “Focus/Control Ring” for manual focusing or Control Ring operation such as aperture, shutter speed, ISO speed or exposure compensation adjustment Equipped with Gear-type STM for high-speed AF and more compact design Compatible with Focus Breathing Correction[10] during movie shooting 7-blade circular aperture delivers beautiful and soft background blur Renowned Super Spectra Coating and optimized shapes of lens elements help to improve anti-ghosting and flare performance Optional metal Lens Hood EW-55 further enhances flare resistance     Estimated Retail Price: HK$2,580 Estimated Sales Start Date: July 2023 Off Camera Shoe Cord OC-E4A

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Canon Officially Launches the Flagship RF Telephoto Zoom Lens RF100-300mm F2.8 L IS USM

Canon Officially Launches the Flagship RF Telephoto Zoom Lens RF100-300mm F2.8 L IS USM

23 May 2023 — HONG KONG, 23 May 2023 — Canon announces today that the official launch of the RF100-300mm F2.8 L IS USM, a flagship professional RF telephoto zoom lens. The world’s lightest1 f/2.8 Zoom lens with a focal length of 300mm for full frame sensor – RF100-300mm F2.8 L IS USM innovates upon the EF 300mm f/2.8L IS II USM, for its excellent optical quality and imaging technology accumulated, achieving excellent optical performance, high reliability and high operability required by professionals. The RF100-300mm F2.8 L IS USM offers a choice of lightweight and high-quality f/2.8 telephoto zoom lens for sports and wildlife photographers and videographers who require large aperture and flexibility to capture decisive moments. The lens’ f/2.8 maximum aperture throughout the entire zoom range also allows High Amateurs to create stunning portraits, expanding the realm of photography.   A Professional Telephoto Zoom Lens with Outstanding Image Quality The new RF100-300mm F2.8 L IS USM features a newly developed 23 elements in 18 groups optical design, which takes advantage of the large diameter mount and short back focus of RF Mount. With effective use of 1 Fluorite lens and 4 UD lenses elements to thoroughly suppress chromatic aberrations. A Glass Molded (GMo) Aspherical lens is also added to enhance the image quality to the periphery of the images. It also incorporates Air Sphere Coating with high anti-reflective properties on 3 lens surfaces to reduce flare and ghosting, and improves image clarity and contrast when shooting into backlight. The RF100-300mm F2.8 L IS USM adopts a 9-blade circular aperture that allows photographers to create beautiful and soft background blur when photographing subjects in distance. Crispy-sharp images are also captured even when shooting handheld at long focal lengths or using slower shutter speed as image blur is drastically reduced by the optical image stabilizer which offers 5.5-stop shake compensation2 and IS Modes 1/2/3. What’s more, the IS effect is further enhanced to 6-stop3 when used with EOS R-series camera equipped with In-Body Image Stabilization. For those that want to go beyond a 100-300mm focal length range, the RF100-300mm F2.8 L IS USM is compatible with Extender RF1.4x and Extender RF2x. When used with these extenders, the focal lengths can be extended to 140-420mm f/4 and 200-600mm f/5.6 respectively which gives photographers even more scope and creative freedom.   Compact and High Mobility Telephoto Shooting System for the Full-frame Mirrorless Cameras Thanks to the advantages of larger-diameter, short back focus distance and greater freedom in lens design offered by the RF mount, the RF100-300mm F2.8 L IS USM features a thoroughly lightweight design with a new optical design, use of fluorite lens of low specific gravity and aspherical lens to reduce the number of lens elements, simplification of mechanical structure by “Electronic Floating Focus Control” and optimal materials selection, results in a length of only 323.4mm and weighs only 2,590g. RF100-300mm F2.8 L IS USM becomes the world’s lightest1 f/2.8 zoom lens with a focal length of 300mm for full frame sensor. It weighs merely 240g more than EF 300mm f/2.8L IS II USM but with focal length range extended from 300mm to 100-300mm.   High-speed AF and High image quality at the minimum focusing distance RF100-300mm F2.8 L IS USM adopts dual Nano USMs and improved "Electronic Floating Focus Control" technology with a “floating lens group” in addition to the “focus lens group” for autofocus. With this technology, the positions of the “focus lens group” and “floating lens group” can change according to the focal length and subject distance without the need of complex zoom cam mechanism. For the RF100-300mm F2.8 L IS USM, a bold design was adopted where the drive range of the floating lens and focusing lens overlaps one another. This contributes significantly to improving image quality and reduced weight. RF100-300mm F2.8 L IS USM is designed to maintain high image quality from infinity to minimum focusing distance by using electronic floating focus control. This lens offers a 1.8m minimum focusing distance with a maximum magnification of 0.16x (at 300mm) allowing users to focus on close-up objects with ease. RF100-300mm F2.8 L IS USM also supports focus breathing correction when paired with EOS R-series cameras supporting this function, the changes in the angle of view caused by focus movement can be suppressed. It allows users to record natural movies with no discomfort even if focus is changed from foreground to background or vice-versa.   Uncompromised Operability RF100-300mm F2.8 L IS USM’s next generation large aperture telephoto lens design further enhances its operability. A [Lens Function/Focus Preset] button is newly added towards the back of the lens barrel, which can be operated while holding the camera grip. Its function can be changed between Lens Function or register/recall preset focus distance by using the [Lens Function/Focus Preset selector] switch. Four customizable Lens Function buttons are installed at the front of the lens barrel4. In addition to the default [AF OFF] function, various shooting functions can also be customized to personal preferences. RF100-300mm F2.8 L IS USM also incorporates the RF lens control ring to assign functions often used, such as ISO speed, shutter speed or aperture value directly from the lens.   Excellent Operability and Reliability A white heat shield coating developed by Canon are applied to RF100-300mm F2.8 L IS USM to reduce the rise of the lens temperature by increasing the reflectivity for infrared rays in sunlight. The bundled Lens Hood ET-124 also features this heat shield coating to reduce temperature rises of the hood interior to achieve stable focusing under hot sun conditions. In addition, the lens inherits the same level of durability and rugged construction as found on other L super telephoto lenses, ensuring high level shock resistance and durability. The internal components of the lens are made of a composite combination of engineering plastics, aluminum, and thixomolding magnesium alloys. The lens is designed in a way that not only reduces its weight but provides optimal performance in terms of durability. RF100-300mm F2.8 L IS USM also features the dust-and-water-resistant design5 to provide the durability that satisfies the strict demand of professional users. Fluorine coatings are applied on the foremost lens surface to repel dust particles and water droplets. It also makes smears and fingerprints easy to remove without the use of lens cleaning fluid. A security slot is installed under the cap of the tripod mount lock nut for attaching a notebook wire-type security lock as an anti-theft precaution. The lens can be securely locked when photographer is away from the workplace.   Suggested Retail Price The new RF100-300mm F2.8 L IS USM is now available for sale. The suggested retail price is HK$81,280 and bundled with new Lens Cap E-112, Lens Hood ET-124, Lens Soft Case LS100-300. The accessories for RF100-300mm F2.8 L IS USM and their suggested retail prices are as follows: Model Suggested Retail Price Extender RF1.4x HK$4,080 Extender RF2x HK$4,880 Lens Hood ET-124 HK$6,680 Lens Cap E-112 HK$180 Lens Dust Cap RF HK$80 Lens Wide Strap B HK$380   [1] As of 20th April 2023. Based on Canon research. [2] CIPA Standard, Focal Length: 300mm, EOS R is used. In yaw/pitch direction. [3] CIPA Standard, Focal Length: 300mm, EOS R3 is used. In yaw/pitch direction. [4] The angular location of the lens function buttons can be adjusted at Canon Care Center. (chargeable service) [5] It needs to be used with the EOS R3/EOS R5/EOS R6/EOS R body, however it is not recommended for use under rain.  

New Concept Pocket-sized VLOG Camera Canon PowerShot V10  Expand the possibility of VLOGGING

New Concept Pocket-sized VLOG Camera Canon PowerShot V10 Expand the possibility of VLOGGING

11 May 2023 — HONG KONG, 11th May 2023 — Canon today announces the launch of the PowerShot V10, a new concept and pocketable vlog camera.  The PowerShot V10 caters one-hand selfie operation by vlogger, with lightweight and compact vertical body design.  It’s new multi-use camera best fits next generation content creator for anything from selfie video, vertical shooting, live streaming or use the PowerShot V10 as a webcam.  The PowerShot V10 offers 1.0-inch back-side illuminated CMOS sensor, 19mm f/2.8 wide angle lens, and provides 4K 25p/30p video shooting, which could deliver high image quality for content creation.  Silver and black editions are available.  Its pocketable and stylish design come across in your day out.

Canon New imageCLASS LBP Series and MF Series  Monochrome Laser Printer Compact Design Supporting Mobile Print, and Duplex Print Suitable for SOHO Users with High Efficiency

Canon New imageCLASS LBP Series and MF Series Monochrome Laser Printer Compact Design Supporting Mobile Print, and Duplex Print Suitable for SOHO Users with High Efficiency

26 Apr 2023 — Canon New imageCLASS LBP Series and MF Series Monochrome Laser Printer Compact Design Supporting Mobile Print, and Duplex Print Suitable for SOHO Users with High Efficiency

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