Digital CX - Optimize Your Customer Journey
In the everchanging market with fierce competitions, enhancing communications and interactions with customers for brands are of utmost importance. An excellent Customer Experience (CX) is an inevitable factor to be the fuel for brands to understand customer needs and hence provide personalized products and service for them.
On 23rd May 2022, Canon Hong Kong joined the “Digital CX - Optimize Your Customer Journey” seminar which organized by Hong Kong Institute of Marketing (HKIM) and shared how enterprises could utilize customer communication management (CCM) solution to improve customer experience and create more business opportunities. Mr. Philip Chan, Senior Director and General Manager of Business Imaging Solution & Production Printing Group, Canon Hongkong Co., Ltd., introduced the power of CCM in facilitating interactions between brands and customers through one centralized platform. Enterprises can deliver targeted messages or services across different channels with high accuracy that meet customer needs.
Digital transformation of CCM renders multiple ways like printing documents, web pages and email for users to output desired information. Fast and convenient document output breaks the time and geometrical boundaries between brands and customers for instance communications. Flexible output channels allow enterprise to choose suitable platforms to disseminate information based on client preferences, providing the most tailor-made services for them. The strength and flexibility of brands are increased effectively.
With the centralized platform, users can create, approve and deliver communications in a simplified means. CCM reduces the communication problems that may arise from misunderstandings across departments, thus boosting staff collaboration and business efficiency. The cost and human resources are minimized which optimize the competitiveness of enterprises.
A close bonding between customers and brands will generate numerous new business opportunities. Canon will strive to continue providing high-end and technological service and solutions to enterprises, speeding up digital transformation in business market.
