Customer Engagement Matters Event
Technological developments have multiplied the interactions between brands and consumers. It is essential to choose the right tools to deliver consistent product and service messages to your customers.
Based on the topic, Canon organized “Customer Engagement Matters” event at a fine dining restaurant on November 2, 2021. The event allowed our guests to understand how to leverage technology in building meaning relationship and conveying effective message to their customers. Mr. Philip Chan, Senior Director and General Manager of Business Imaging Solution & Production Printing Group, Canon Hongkong Co., Ltd., introduced the power of digital tools and customer communication management (CCM) solution. With appropriate tools, customer database can be centralized into a single platform. Hence, company can analyze the actual needs of different segments and ultimately create unlimited business opportunity.
The event also invited Ms. Emily Cheung, Managing Director, DG3 Asia Limited as a guest speaker to share insights and experience regarding data mining and print-on-demand technology. Variable Data Printing (VDP) can effectively help with the production of personalized materials for omnichannel marketing strategies, which can fit in line with companies of different sizes and industries.
Brand engagement requires two-way communication between the brands and their consumers, which can enhance customer experience with targeted content and optimized services. Canon offers a variety of business services and solutions that meets different customer needs. The ultimate goal is to provide customized service to strengthen the connection between both and increase customer engagement.
