Redefine by Colors
On February 16, 2023, Canon held the "Redefine by Colors" dinner sharing session at Lucciola Restaurant & Bar in Wan Chai. At the event, the guests from printing industry gathered and exchanged information on the latest trends in Production Inkjet printing technology and variable data printing.
Mr. Kevin Chow, Sales Manager and Mr. Lok Chow, Senior Account Manager of Canon Hong Kong Business Imaging Solution & Production Printing Group, shared Canon's latest commercial printing system varioPRINT iX series, to use production-oriented inkjet printing technology to print efficiently and achieve precise printing results at the same time. Various printing samples were also displayed at the dinner, presenting the delicate and exquisite color expression to the guests. Inkjet printing technology has bright ink with strong adhesion, highly stable printing and low ink consumption, making the printing effect sharper, achieving bright, high-precision and accurate printing effects without using ink, ultimately increasing costs benefit. In the highly competitive market, the principle of customer orientation is the key factor for enterprises to attract potential consumers. Variable data printing allows enterprises to customize printed products, print different data at high speed to meet the preferences or consumption needs of different customers, effectively targeting customer needs.
Canon has a variety of advanced products and business solutions, which can provide customers with high-quality and accurate printed products, as well as personalized services according to different needs to improve customer experience.
