Marketing Exchange Forum
Canon Hongkong are delighted to be part of the “Marketing Exchange Forum” webinar hosted by the City University of Hong Kong on 22 January 2022 to share about the use of AI technology in commercial settings.
Delivering an exceptional customer experience (CX) is the key to stand out today, and customer communication management (CCM) solution is what enterprise need. Mr. Philip Chan, Senior Director and General Manager of Business Imaging Solution and Production Printing Group, Canon Hongkong Co., Ltd. shared how CCM solution sustains the advantages in CX through personalized omnichannel communications. By consolidating consumer data and delivering consistent marketing message on different touch points, businesses can build a stronger bond with their consumers.
Brand engagement requires two-way communication between the brands and their consumers, which can enhance customer experience with targeted content and optimized services. Canon offers a variety of business services and solutions that meets different customer needs. The ultimate goal is to provide customized service to strengthen the connection between both and increase customer engagement.
At the same time, businesses shall strengthen their internal communication for a smooth workflow and business growth. Mobile business platform boosts productivity by allowing company members to access work wherever and whenever they want. It also helps businesses to achieve digital transformation by using AI technology, enhancing business competitiveness in this digital era.
