“Big Data Marketing Strategies & Cases” Seminar
On 12 December 2017, Canon Hongkong is honored to be present in SME One at HKPC Building, Kowloon Tong at “Big Data Marketing Strategies & Cases” Seminar organized by Hong Kong Productivity Council. Canon introduced one-stop business solution that aimed to help SMEs handle documents and daily operations with ease, inside and outside the office, and free from space constraints, imparting IT skills to SMEs and in turn improves their business performance and competence.
Mr. Ivan Kwok, Manager of Business Service & Solution Division, Business Imaging Solution & Production Printing Group, Canon Hongkong, introduced document management solution Antelope MobileWork through analyzing the new trend in mobile working, and talked about how MobileWork effectively manages electronic documents and information processing with new technology, allowing users to easily process and store company documents and files anytime, anywhere. MobileWork is a highly secure platform in that SMEs can be assured that documents are safely organized and therefore able to focus on the core business to achieve higher returns.
Video Analytics Solution help finds out customers’ age, gender and ethnic distribution, offering a more in-depth study to understand the characteristics of customer base. It also reveals the distribution of customers in each specific area or time so users can compare with the sales data to understand the business performance. All data and reports can be viewed through smartphones and tablets, increasing work mobility.
