Canon Officially Launches the New flagship APS-C EOS R mirrorless camera EOS R7 and 2 RF-S standard zoom lenes - Canon HongKong

Canon Officially Launches the New flagship APS-C EOS R mirrorless camera EOS R7 and 2 RF-S standard zoom lenes

HONG KONG, 23 rd June 2022— Canon today announced the New Flagship APS-C EOS R mirrorless cameras EOS R7 and RF-S lenses RF-S 18-45mm f/4.5-6.3 IS STM and RF-S 18-150mm f/3.5-6.3 IS STM are available for sale. Launched in 2018, the EOS R system has been well received by professional photographers and photography enthusiasts for the outstanding optical performance of RF Lenses and the high image quality, advanced functions and uncompromised reliability of EOS R Full Frame cameras. Canon now further expands the EOS R system’s high image quality and advanced functions to APS-C cameras, and debut EOS R-series APS-C cameras — EOS R7, inheriting the advanced subject recognition and tracking auto focus system from the renowned EOS R3, feature high speed continuous shooting up to 30FPS^[1 and other advanced functions to expand the realm of photography for photo enthusiast and photo amateurs.

Canon at the same time also announced the new RF-S Lens Series developed exclusively for the EOS R Series APS-C cameras - RF-S 18-45mm f/4.5-6.3 IS STM and RF-S 18-150mm f/3.5-6.3 IS STM. Like the EF-S and EF-M lenses, it has an image circle that covers APS-C size image sensors, enabling the development of compact and lightweight lenses. The RF-S lenses inherit the short back focus benefit of the RF Mount and result in size reduction comparing to EF-S lenses. The RF Mount’s high speed communication also improves image stabilization and the Digital Lens Optimizer (DLO) function to achieve outstanding image quality and functionality. With the newly launched EOS R7 and the new RF-S lenses, more users can now enjoy the benefits of the EOS R system and provide them with an extreme amount of versatility for their photography and video needs.

EOS R7 - High-Speed and High-Resolution Flagship 4K APS-C EOS R mirrorless camera with Advanced Auto Focus and In Body Image Stabilization

Made for: Advanced Photo Amateurs and Hobby-holics

Best for: Birds, wildlife, sports, motorsports and transports (Aviation, Railway etc.)

High Speed, High Resolution and High Image Quality

EOS R7 is equipped with Canon’s newly developed high-speed 32.5MP APS-C size Canon CMOS Sensor combined with high-speed DIGIC X digital image processor, making it capable of providing up to approximately 30FPS^[2] high-speed continuous shooting with electronic shutter^[3] (or up to 15FPS^[4] with mechanical shutter) with Auto Focus/ Auto Exposure Tracking. The EOS R7 offers a maximum 1/16000 second for electronic shutter, effectively freezing images of fast-moving objects while in motion, and support shooting Long Exposure (Bulb). The newly added RAW burst mode^[5] (supports Auto Focus/ Auto Exposure Tracking) uses the electronic shutter to record a sequence of RAW images. It can record RAW images at up to 30 fps with the full 32.5-megapixel sensor resolution on the EOS R7. When “Pre-shooting” function is enabled, it can also capture images 0.5 seconds before the shutter button is even pressed. This is convenient for wildlife photography that targets sudden movements of subjects — such as the moment when a bird takes flight, for example.

Benefited from the DIGIC X digital image processor, EOS R7 also realizes a wide standard ISO range of 100-32000, expandable to ISO 51200, to help deliver low-noise, high-quality images even in low-light situations.

EOS R7 incorporates In-Body Image Stabilization and provides up to 8-stop shake compensation^[6]. The In-Body Image Stabilizer provides 5-axis stabilization for photo and movie shooting and coordinates with RF lenses with Optical Image Stabilizer to enable more effective stabilization. Taking advantage of the image sensor’ APS-C size, the in-body IS mechanism expands the movable range in the roll direction comparing to full frame series camera. Therefore, the blur correction angle has also been expanded. This enables the camera to perform larger rotation image correction. Using the roll correction function of the in-body image stabilization mechanism, the new “Auto Level” function automatically correct the image level from subtly tilted camera during photo and video shooting. This reduces the inconvenience of taking time and attention to level the camera, resulting in improved shooting efficiency.

With the powerful image stabilization performance, EOS R7 can suppress blurriness caused by camera shake, increasing the possibilities for handheld shooting with slow shutter, low-light shooting, telephoto shooting, and long-exposure shooting.

EOS R7 incorporates new imaging function for or the first time in EOS camera to expand creative expression. The first one is the Panorama Shot (SCN mode), which captures breath-taking high resolution panorama shot images in-camera. Continuous shooting is performed while panning and a panoramic image is automatically generated. The in-body IS corrects panning blur, so the resulting image is clear and natural.

The second new feature added is in-camera “Depth Composition” function which automatically merges focus bracketed images taken with focus bracketing into an image that is clearly in focus from front to back, allowing users to check the composition results on site.

Moreover, Canon has developed a new “Cloud RAW Development”^[7] service, which uses image processing algorithm developed through “deep learning" technology to process RAW images into JPEG/HEIF images with enhanced image quality.

Advanced subject recognition and tracking auto focus inherited from the renowned EOS R3

With Dual Pixel CMOS AF II, EOS R7 offers extensive autofocus coverage at up to 100% ^[8]of the entire image area and 651 AF zones^[9], making precise focusing and tracking of subjects possible even when they move to the edge of the frame and allows for greater compositional freedom. Featuring a minimum AF brightness down to EV -5^[10], EOS R7 is able to perform stable Servo AF even under low-light conditions.

EOS R7 features EOS iTR^[11] AF X inherited from EOS R3, its AF algorithm developed using Deep Learning technology provides high performance Subject Recognition and AF tracking of people, animals^[12] and vehicles^[13] In addition to enhanced eye detection which is now possible even when the subject is obscured by shadow, hair, make-up or a face mask, People detection features enhanced head detection for athletes wearing goggles or face masks during winter sports, a body detection algorithm has also been added for situations where large movements block or hide the face or the head of the subject. Animal detection now capable of steadily tracking the animal's body, face and eyes can help photographers capture the precious wildlife moment with ease. Vehicles detection is capable of “overall” detection of fast-moving motorsports (automobiles and motorcycles) or more specific focus of the driver’s helmet using “spot” detection.

The EOS R7 also uses the same AF controls and settings as the EOS R3, allowing photographers to fully utilize the fast-paced shooting environment.

EOS R7’s advanced tracking system allows simply “grabbing” the parts of a subject to be tracked using the 1-point AF or zone AF for the camera to determine the optimum tracking position and perform subject detection and tracking. Subject tracking is now possible from any one of the 8 AF Area modes, including 1-point AF or Flexible Zone AF. During AF or continuous shooting, AF frame or Tracking subject can be switched with Multi-controller, and Subject Tracking can be turned on or off (Required button customization) to meet the needs of shooting. The new Flexible Zone AF Area that allows customization of AF Area has also been added to bring even greater freedom in photography.

EOS Movie supports non-cropped 4K UHD 60p movie and Canon Log 3

EOS R7 equipped with professional EOS Movie capability is perfect for small production crew and online content creators. It supports a variety of 4K recording formats including high-quality non-cropped 4K UHD 30p (7K oversampling) movies, 4K UHD 30p/60p movie and cropped 4K UHD 60p movies. Non-cropped Full HD 120p high frame rate movie can also be recorded for easy capture of action in slow motion. For 7K oversampling 4K UHD 30p movie and cropped 4K UHD 60p movie, continuous recording for 60mins or longer is possible.

EOS R7 is the first in APS-C EOS to supports 10-bit Canon Log 3 and 10-bit HDR PQ (Rec. ITU-R BT.2100(PQ)) H.265 Movie for use in high-contrast scenes and fast-paced situations. 10-bit Canon Log 3 offers a wider dynamic range and precise highlights for high-contrast scenes and HDR movies. It is also compatible with Cinema Gamut which offers a wide colour space for perfect integration with the professional Cinema EOS System. HDR PQ movies with higher brightness, wider tonal range and wider colour gamut can deliver realistic images with only minimal colour grading is necessary. With simplified post-production workflow, it is useful for time demanding environment and can be viewed conveniently on HDR-compatible screens. Uncompressed 4K YCbCr 4:2:2 10-bit 60p HDR (Rec. ITU-R BT.2100(PQ)) HDMI output is also supported^[14], ensuring seamless integration with filmmaking industry equipment and workflows.

The camera’s professional movie capability is paired with excellent focus control and seamless workflows. EOS R7’s Movie Servo AF and Subject Tracking AF are available in all video formats. Movie Servo AF is able to track people, animal and motorsports subjects, ensuring sharp focusing on all times for high-quality movie result. Maximum continuous movie recording time is extended from 29min 59sec to 6 hours. Recording movie to multiple cards are now supported, ideal for instant backup or capture in different formats for various applications. Moreover, the built-in internal Stereo Microphone is newly equipped with “Audio Noise Reduction” feature that reduce focus noise and white noise to provide a better sound recording quality. The noise reduction effect can be monitored via headphone terminal output. The camera also supports digital sound recording via the Multi-Function Shoe for high-quality sound.

Uncompromised Operability and Connectivity

EOS R7 features a Canon developed high precision 0.39-inch 2.36M-dot OLED electronic viewfinder with up to 120FPS display frame rate. Its high 1.15x magnification offers shooting experience similar to that of Full Frame camera. With the “OVF simulation view assist” function originated from EOS R3, EOS R7 is able to reproduce the view of an SLR optical viewfinder by displaying more natural highlights and dark gradations with high brightness level of EVF and Canon HDR technology. It also features a 3-inch 1.62 M-dot side-opening Vari-angle Clear View II LCD Touch Monitor offers greater flexibility and convenience for more challenging low or high angles.

To enhance the operability of EOS R7, Canon specially developed a new Quick Control Dial mounted coaxially with the Multi Controller. By mounting this Quick Control Dial in a position where fingers reach naturally while holding the camera, users can swiftly handle various operations without moving their fingers.

A new “Focus Mode Switch” is also added to the front of the camera for switching between autofocusing and manual focusing even while looking through the viewfinder. This is effective when an RF/ RF-S lens^[15] without a focus mode switch is attached to the camera.

Moreover, a new “Silent Shutter Function” which enables the user to collectively switch off various sound-related settings is also incorporated in EOS R7, makes switching to silent shooting a breeze.

When it comes to camera body design, EOS R7 features a rigid and lightweight magnesium alloy chassis with high level of dust and water resistance^[16] design and only weighs 530g (612g with batteries and memory card). For assurance in high-speed burst shooting performance, the camera is equipped with a high-precision shutter unit with 200,000-cycle durability^[17]. With Dual SD/SDHC/SDXC card (UHS-II) card slots, EOS R7 supports various recording methods are available to set flexibly according to the users’ workflow and needs. Powered by high-capacity Battery Pack LP-E6NH, the camera also supports battery^[18] charging and powered via USB-PD, making it hassle-free even when shooting outdoor as the camera can be recharged easily with portable charger via the USB port.

EOS R7 also adopted the next-generation Multi-Function Shoe to significantly enhance communication capabilities and power supply functionality^[19] to further support various types of accessories.

With EOS R7, photographers can expect greater convenience and higher efficiency when transferring images and movies. The camera’s built-in high-speed 802.11b/g/n (2.4GHz) Wi-Fi allows for fast wireless network transfer to Camera Connect App on smart device or to computer. WPA3-Personal is newly supported for added file security on wireless networks. Built-in Bluetooth® low energy technology is available for easy smartphone connection. A built-in USB-C (USB 3.2 Gen 2) digital terminal can be found on the camera body for 10Gbps high-speed transmission. Additionally, new wired connection with smart devices^[19] via USB-C terminal is also provided for fast file transfer.

The New EOS R7 Body and EOS R7 with RF-S 18-150mm f/3.5-6.3 IS STM Lens Kit is now available for sale.

Suggested Retail Price:

EOS R7 with RF-S 18-150mm f/3.5-6.3 IS STM Lens Kit: HKD$15,480

EOS R7 Body: HKD $12,280

The accessories for EOS R7 and their suggested retail prices are as follows:

RF-S 18-45mm f/4.5-6.3 IS STM - Ultra-Compact and affordable standard zoom lens designed for APS-C EOS R-series camera

Made for: Photo Amateurs

Best for: Travel, Landscape, snapshots and food

Ultra Lightweight & Compact Design

RF-S 18-45mm f/4.5-6.3 IS STM is designed for EOS R camera with APS-C sized sensor, providing a versatile focal length equivalent to 29-72mm in 35mm full frame format. The Lens compact design a only measures 44.3mm in length and weights 130g, making it an extremely portable lens to for use in daily life. As the focal length of this APS-C lens is equivalent to 29-72mm in 35mm format. With its size and versatile focal length, it is a good companion for suitable to capturing a variety of topics, like daily snapshots, food, pets’ photography or portraits. The lens design is compatible with all EOS R series cameras^{[20] [21]}, providing a more convenient experience whether with full-frame or APS-C EOS cameras.

Taking the advantage of RF Mount’s large diameter and short back focus, the 7 elements in 7 group optical design of RF-S 18-45mm f/4.5-6.3 IS STM features 2 PMo aspherical lens to minimize aberrations and delivery high image quality across the entire frame. Also, the 7-blade aperture of the lens provides impressive bokeh. An optional Lens Hood EW-53 can further enhance flare resistance.

RF-S 18-45mm f/4.5-6.3 IS STM features outstanding ability in capturing close-up images. When using with autofocus, it provides up to 0.16x magnification (at 45mm) and minimum focusing distance at 0.2m (at 18mm). While using with manual focus, it can provide up to 0.26x magnification at 45mm and minimum focusing distance at 0.15m (at 18mm).

Up to 4-Stop^[22] Optical Image Stabilization1 to Facilitate Handheld Shooting

The lens optical image stabilizer offers up to 4-stop shake compensation²² to facilitate handheld shooting with a slower shutter speed. When used with the EOS R series cameras equipped with In-Body Image Stabilization, a stunning 6.5-stop^[23] shake compensation is achieved through Coordinate Control IS.
RF-S 18-45mm f/4.5-6.3 IS STM features “Focus/Control Ring^[24]” design, which user can easily switch with camera’s menu between Full-time manual focusing and Control Ring operation such as aperture, shutter speed, ISO speed or exposure compensation adjustment. The lens is equipped with Leadscrew type STM with rear focusing system for high-speed and accurate AF and smooth Movie AF, empowering users to grasp every fleeting photo and video opportunity with confidence. Benefited from RF Mount’s high-speed communication, the lens’ focus distance can be displayed on camera for checking at a glance. With EOS R3/R7/R10, its focal length can be displayed on camera in real time too.

The RF-S 18-45mm f/4.5-6.3 IS STM is now available for sale now and the suggested retail price is HKD$2,980.

The accessories for RF-S 18-45mm f/4.5-6.3 IS STM and their suggested retail prices are as follows:

RF-S 18-150mm f/3.5-6.3 IS STM - Compact 8.3x high power standard zoom lens designed for APS-C EOS R-series camera

Made for: Photo Amateurs

Best for: Travel, Landscape and Portrait

Superior Optical Design for Excellent Image Quality in a Compact Size

The versatile RF-S 18-150mm f/3.5-6.3 IS STM, designed for EOS R camera with APS-C sized sensor, provides a focal length equivalent to 29-240mm in 35mm full frame format which satisfy the need for a wide variety of topics. The lens only measures 84.5mm in length at its wide-angle end and weights 310g, making it a perfect choice for travel lovers to capture extraordinary shots during the trip. Its 18mm wide-angle focal length is ideal for scenic landscapes and cityscapes; while its 150mm telephoto focal length is ideal for capturing portraits, close-up scenes and events. The lens design is compatible with all EOS R series cameras^[25], providing a more convenient experience whether in full-frame or APS-C EOS cameras.

Taking the advantage of RF Mount’s large diameter and short back focus, the 17 elements in 13 group optical design of RF-S 18-150mm f/4.5-6.3 IS STM features 1 UD lens, 1 GMo aspherical lens and 1 PMo aspherical lens to deliver delivering edge-to-edge sharpness throughout its 18-150mm 8.3x zoom range. In addition, the lens features a 7-blade circular aperture to deliver beautiful and soft background blur effect. It also features the renowned Super Spectra Coating and optimized shapes of lens elements to minimize ghosting and flare. An optional Lens Hood EW-60F can further enhance flare resistance.

High Magnification Realizing Expanded Creative Possibilities

RF-S 18-150mm f/3.5-6.3 IS STM has outstanding ability in capturing close-up images. When using with autofocus, it provides up to impressive 0.44x magnification (at 50mm) and minimum focusing distance at 0.17m (at 18-35mm) with auto focus, enable users to capture details of subject. When switching to manual focus the minimum focusing distance at the lens’ 18-24mm focal length can be further shortened to 0.12m (at 18-24mm) and up to for 0.59x magnification close-up shooting at 35mm focal length, enabling users can get even closer to small object with “Centre Focus Macro” and create impressive close-up shots with clear image in the center and gradually soften into a beautiful bokeh in the periphery.

Up to 4.5-Stop^[26] Optical Image Stabilization to Facilitate Handheld Shooting
The lens optical image stabilizer offers up to 4.5-stop²⁷shake compensation to facilitate handheld shooting with a slower shutter speed. When used with the EOS R series cameras equipped with In-Body Image Stabilization, a stunning 7-stop^[28] shake compensation is achieved through coordinate control IS. It also supports Dynamic IS function which provides steady handheld movie shooting while walking, it is especially useful with wide angle focal length.

RF-S 18-150mm f/3.5-6.3 IS STM features "Focus/Control Ring^[29]" design, which user can easily switch with camera’s menu between Full-time manual focusing and Control Ring operation such as aperture, shutter speed, ISO speed or exposure compensation adjustment. The lens is equipped with Leadscrew type STM with rear focusing system for high-speed and accurate AF and smooth Movie AF, empowering users to grasp every fleeting photo and video opportunity with confidence. Benefited from RF Mount’s high-speed communication, the lens’ focus distance can be displayed on camera for checking at a glance. With EOS R3/R7/R10, its focal length can be displayed on camera in real time too.

The RF-S 18-150mm f/3.5-6.3 IS STM is now available for sale now and the suggested retail price is HKD$4,680.

The accessories for RF-S 18-150mm f/3.5-6.3 IS STM and their suggested retail prices are as follows:

[1] With electronic shutter.

[2] During servo AF, only RF lenses and some EF lenses can be used for continuous shooting at the maximum speed in each drive setting. For details on supported lenses, refer to Canon's official website. The continuous shooting speed may be reduced by the lens, shutter speed, aperture control, subject conditions, and brightness (for example, when shooting in a dark place).

[3] Depending on the nature of subject or shooting conditions, rolling shutter image distortion may occur.[4] During servo AF, only RF lenses and some EF lenses can be used for continuous shooting at the maximum speed in each drive setting. For details on supported lenses, refer to Canon's official website. The continuous shooting speed may be reduced by the lens, shutter speed, aperture setting, flash, flicker reduction processing, battery type and remaining power, temperature, subject conditions, and brightness (for example, when shooting in a dark place).

[5] When using Raw Burst Mode, images are captured in 14-bit RAW (Canon Original, 12-bit A/D conversion) using an electronic shutter.

[6] Based on the CIPA standard, yaw/pitch direction, 8.0 stops with RF 24-105mm f/4L IS USM at a focal distance of 105mm.

[7] Paid subscription Services. Requires an Image.canon account. Processed images are saved on image.canon servers.

[8] Applicable when subject frame is shown while using Subject Tracking and compatible lens. Some scenes and subjects may not be applicable. For details on compatible lenses, please refer to Canon Website.

[9] When no subject is detected.[10] When using f/1.2 lens under the following conditions: center focus point, room temperature, One-shot AF, ISO 100. This does not apply to RF lenses with DS (Defocus Smoothing) coating.

[10]When using f/1.2 lens under the following conditions: center focus point, room temperature, One-shot AF, ISO 100. This does not apply to RF lenses with DS (Defocus Smoothing) coating.

[11] Intelligent Tracking and Recognition.

[12] Effectiveness varies depending on the subject. In some cases, dogs, cats or birds may not be detected, while some animals other than dogs, cats or birds may be detected.

[13] The vehicle detection may not function for some subjects. Or subjects which are not automobile or motorcycle, may be detected as vehicles. Only overall detection can be used for a racing car with a roof.

[14] When the image is output to an external device via HDMI, recording to memory card function will be not available.

[15] For RF/RF-S lens without focus mode switch.

[16] To ensure the camera’s dust- and water-resistant performance, make sure that all camera openings (including battery compartment, card slot cover, and terminal cover) are tightly closed and Multi-Function Shoe cover is attached. Although it is designed to be dust- and water-resistant, Canon cannot guarantee that dust and water will not penetrate the camera.

[17] Based on Canon testing standards. Shutter durability may vary depending on usage and environmental conditions.

[18] Battery Pack LP-E6 is not supported.

[19] Some accessories are not supported.

[20] Requires a third-party MFi-compatible cable for wired data transfer to iPhone.

[21] When mounted on a Full Frame EOS R-series camera, [1.6x (crop)] will be set automatically.

[22] Multiple exposure shooting is not supported. It is also not possible to shoot multiple exposures with another lens using images shot with this lens. (Except EOS R3/R7/R10). The lens distortion correction on the camera is set to [Enable] automatically when in use.

[23] CIPA Standard, Focal Length: 45mm, EOS R10 is used. In yaw/pitch direction.

[24] CIPA Standard, Focal Length: 45mm, EOS R7 is used. In yaw/pitch direction.

[25] Operates as Focus Ring only when mounted on EOS R5/R6/R/Ra/RP.

[26] When mounted on a Full Frame EOS R-series camera, [1.6x (crop)] will be set automatically.

[27] CIPA Standard, Focal Length: 150mm, EOS R10 is used. In yaw/pitch direction.

[28] CIPA Standard, Focal Length: 150mm, EOS R7 is used. In yaw/pitch direction.

[29] Operates as Focus Ring only when mounted on EOS R5/R6/R/Ra/RP.

About Canon Hongkong Company Limited

Canon Inc. (TSE:7751 / NYSE:CAJ) was founded in 1937 in Japan. Its predecessor, Precision Optical Instruments Laboratory, produced Japan's first 35 mm focal-plane-shutter camera “Kwanon” in 1934. From there, Canon Inc. expanded into the photocopying and printing industries, launching Japan's first plain-paper copier NP-1100 in 1970 and the world's first inkjet printer BJ-80 in 1985. Through the years, Canon Inc. has acquired in-depth experience in digital imaging product manufacturing, research and development. Pioneering in innovative products development, Canon Inc. hold the most technology patents in the imaging industry. Canon Inc. also makes significant contribution to promote photography. Today, Canon Inc. has a strong global presence, representing one of the most important market players in the imaging, office and industrial product categories. As of 31 December 2021, Canon's global revenue was US$30.55 billion.

In 1971, Canon Hongkong Co., Ltd. (Canon Hong Kong) was established as one of the first Canon offices in Asia. Canon Hong Kong is a Total Imaging Solution provider, providing professional pre-sales, marketing and after-sales services for all Canon products and solutions in Hong Kong and Macau. With the solely owned subsidiary Canon Business Solutions (Guangdong) Co., Ltd. established in 2018, the company continues to deliver intelligent total business solutions and professional services to Greater Bay Area. Canon Hong Kong adheres to Canon’s corporate philosophy of “Kyosei”, encouraging the company and staff to engage social, charitable and environmental activities for the community. Implementing internationally-recognized management system, Canon Hong Kong has achieved ISO 9001, ISO 14001, ISO 45001 and ISO 27001 (Canon Digital Production Center) certifications. For more information about Canon Hongkong, please visit our website: https://hk.canon/.