Canon Announces the Launch of New Compact Full Frame Wide-angle RF Lens with Image Stabilizer
RF 24mm f/1.8 Macro IS STM and RF 15-30mm f/4.5-6.3 IS STM
and Compact Photo Printer SELPHY CP1500
HONG KONG, 12th July 2022 — Canon today announces the launch of the Compact Full Frame Wide-angle RF Lens with Image Stabilizer RF 24mm f/1.8 Macro IS STM and RF 15-30mm f/4.5-6.3 IS STM and SELPHY CP1500 Compact Photo Printer.
RF 24mm f/1.8 Macro IS STM is an ideal walkaround lens for photo amateurs or video content creator with its 24mm wide angle, fast f/1.8 apertures and 0.5x magnification while weights only 270g and 63.1mm long.
The ultra-wide 15mm focal length of RF 15-30mm f/4.5-6.3 IS STM covers a diagonal field of view of 110o, capturing more of the surroundings in a limited space or further emphasizing the perspective of a scene by getting closer. This benefits travel, cityscape and landscape photography which need to capture the broad field of view. Both RF 24mm f/1.8 Macro IS STM and RF 15-30mm f/4.5-6.3 IS STM provide photo amateur and video content creators with high-performance, flexibility and a compact design to suit a variety of different content creation.
SELPHY CP1500 Compact Photo Printer provides photo printing at ease. The new QR code connection and faster printing speed allow direct and convenience printing from mobile devices. Equipped with the new automatic photo correction function in the newly upgraded mobile app, SELPHY CP1500 is made for young smartphone and family users who love high quality and creative photo printing.
RF 24mm f/1.8 Macro IS STM – Compact Full Frame Fast Macro Wide-angle Lens with Image Stabilizer
Made for：Photo amateurs, video content creators
Best for：Snapshots, travel, food photography, vlogging
- Compact f/1.8 wide angle lens weights only 270g and 63.1mm long
- 24mm wide-angle focal length and bright f/1.8 aperture enables subject to stand out more on wide-angle view with soft blurry background
- 9-blades circular aperture delivers beautiful and soft background blur
- Newly developed 11 elements in 9 groups optical design with 1 UD lens to correct chromatic aberration and 1 PMo aspherical lens positioned close to the image plane for excellent correction of curvature of field[1]
- 0.5x maximum magnification and 0.14m minimum focusing distance, macrophotography with unique wide-angle perspective can be created easily
- Optical Image Stabilizer offers up to 5-stop[2] shake compensation to facilitate handheld shooting. Up to 6.5-stop[3] shake compensation can be achieve with Coordinated Control IS when paired with EOS R-series camera featuring In-Body Image Stabilization
- Equipped with Canon’s Hybrid IS that offers 3-stop[4] shake compensation at 0.5x magnification
- Gear-type Stepping Motor (STM) provides high-speed AF and smooth Movie Servo AF
- Incorporates RF lens Control Ring to adjust assigned settings such as ISO speed, shutter speed or aperture value directly from the lens
- Use of metallic lens mount for high durability
- Renowned Super Spectra Coating and optimized shapes of lens elements help to improve anti-ghosting and flare performance
- Optional petal-shaped Lens Hood EW-65B further enhances flare resistance
Estimated Retail Price：HKD$5,480
Estimated Sales Start Date：August 2022
RF 15-30mm f/4.5-6.3 IS STM – Compact Full Frame Ultra Wide Angle Zoom Lens with Image Stabilizer
Made for：Entry photo amateurs
Best for：Travel, cityscape andlandscape
- Compact and lightweight full frame ultra wide angle zoom lens which only weights 390g
- 15mm ultra-wide angle focal length covers around 110o angle of view, allows to capture a wider view than 24mm focal length of standard zoom kit lens, also enables taking shots in confined space
- The newly developed 13 elements in 11 groups optical design incorporates 2 UD lenses to correct chromatic aberration throughout the zoom range with little color blurring and 1 PMo aspherical lens[5] for high image quality with compact lens size
- Optical Image Stabilizer offers up to 5.5-stop[6] shake compensation to facilitate handheld shooting. Up to 7-stop[7] shake compensation can be achieve with Coordinated Control IS when paired with EOS R-series camera featuring In-Body Image Stabilization
- 0.16x maximum magnification (at 30mm) and 0.28m minimum focusing distance.
- With manual focus, 0.52x maximum magnification and 0.128m minimum focusing distance can be achieved at 15mm, which enables dynamic close-up photography with perspective unique to ultra wide angle lens
- 7-blade circular aperture delivers beautiful and soft background blur
- Equipped with Leadscrew type STM with rear focusing system for high-speed AF and smooth Movie Servo AF
- Incorporates “Focus/Control Ring” with a “Focus/Control Selector Switch” for easy switching between Full-time manual focusing and Control Ring operation such as aperture, shutter speed, ISO speed or exposure compensation adjustment
- Supports 67mm filter attachment that allows users to attach various types of filters directly
- Use of metallic lens mount for high durability
- Renowned Super Spectra Coating and optimized shapes of lens elements help to improve anti-ghosting and flare performance
- A new optional petal-shaped Lens Hood EW-73E further enhances flare resistance
Estimated Retail Price：HKD$4,980
Estimated Sales Start Date：September 2022
SELPHY CP1500 – Compact Photo Printer
Made for：Young smartphone and family users who love high quality and creative photo printing
Best for：Home decoration, DIY crafts and photo sharing with friends
- New Stylish and compact design
- New 3.5" wide viewing angle display
- New control interface to simplify operation
- New QR code connection for convenience Wi-Fi settings[8]
- Speedy Postcard size photo print approx. 41 sec, faster than predecessor model[9] by 12%
- Support AirPrint, Mopria & mobile app[10] for direct printing photos from smart devices
- New upgraded mobile app with automatic photo correction function and personalized patterned overcoat to decorate photos
- ID photo functions[11] with multiple size options
- Built-in SD memory card slot and USB Flash Drive direct print
- Supports 6 print types, including Postcard size[12], Card size[13], Sticker (Full size label[13] or 8 labels[14] and the Square Sticker[15])
- Attach external battery pack NB-CP2LH (sold separately) directly for mobile print
Estimated Retail Price：HKD$1,380
Estimated Sales Start Date：September 2022
[1] Multiple exposure shooting is not supported. Also, it is not possible to shoot multiple exposures with another lens using images shot with this lens. (Except EOS R3/R7/R10) The lens distortion correction on the camera is set to [Enable] automatically when in use.
[2] CIPA Standard, Focal Length: 24mm, EOS R is used. In Yaw/Pitch directions.
[3] CIPA Standard, Focal Length: 24mm, EOS R5 is used. In Yaw/Pitch directions.
[4] Canon Standard. Based on a shutter speed of [1/focal length] seconds, said to be the limit for hand-held photography without image stabilization.
[5] Multiple exposure shooting is not supported. Also, it is not possible to shoot multiple exposures with another lens using images shot with this lens. (Except EOS R3/R7/R10) The lens distortion correction on the camera is set to [Enable] automatically when in use.
[6] CIPA Standard, Focal Length: 30mm, EOS R is used. In Yaw/Pitch directions.
[7] CIPA Standard, Focal Length: 30mm, EOS R5 is used. In Yaw/Pitch directions.
[8]SELPHY Photo Layout Mobile app (version 3.0 or above) is required. Connect by Direction Connection (Wi-Fi).
[9] Compared with SELPH CP1300.
[10] Support iOS & Android device.
[11] Dual, standard, custom layout available.
[12] About 4R size, borderless (100 x 148 mm).
[13] About 2R size, borderless (54 x 86 mm).
[14] Borderless (22 x 17.3 mm).
[15] Bordered (54 x 54 mm).
About Canon Hongkong Company Limited
Canon Inc. (TSE:7751 / NYSE:CAJ) was founded in 1937 in Japan. Its predecessor, Precision Optical Instruments Laboratory, produced Japan's first 35 mm focal-plane-shutter camera “Kwanon” in 1934. From there, Canon Inc. expanded into the photocopying and printing industries, launching Japan's first plain-paper copier NP-1100 in 1970 and the world's first inkjet printer BJ-80 in 1985. Through the years, Canon Inc. has acquired in-depth experience in digital imaging product manufacturing, research and development. Pioneering in innovative products development, Canon Inc. hold the most technology patents in the imaging industry. Canon Inc. also makes significant contribution to promote photography. Today, Canon Inc. has a strong global presence, representing one of the most important market players in the imaging, office and industrial product categories. As of 31 December 2021, Canon's global revenue was US$30.55 billion.
In 1971, Canon Hongkong Co., Ltd. (Canon Hong Kong) was established as one of the first Canon offices in Asia. Canon Hong Kong is a Total Imaging Solution provider, providing professional pre-sales, marketing and after-sales services for all Canon products and solutions in Hong Kong and Macau. With the solely owned subsidiary Canon Business Solutions (Guangdong) Co., Ltd. established in 2018, the company continues to deliver intelligent total business solutions and professional services to Greater Bay Area. Canon Hong Kong adheres to Canon’s corporate philosophy of “Kyosei”, encouraging the company and staff to engage social, charitable and environmental activities for the community. Implementing internationally-recognized management system, Canon Hong Kong has achieved ISO 9001, ISO 14001, ISO 45001 and ISO 27001 (Canon Digital Production Center) certifications. For more information about Canon Hongkong, please visit our website: https://hk.canon/.