Canon Celebrates 20th Consecutive Year of No. 1 Share of
Global Interchangeable-lens Digital Camera Market
HONG KONG, 12th April, 2023 — Canon announced today that the company’s interchangeable-lens digital cameras (digital SLR and mirrorless cameras) have maintained the No. 1 share of the global market for 20 consecutive years[1] from 2003 to 2022.
Canon develops the key imaging system components featured in its EOS series of digital interchangeable-lens cameras—CMOS image sensors, image processors and interchangeable lenses—under the core concept of, “Speed, Comfort and High Image Quality.” Putting together a wide-ranging product lineup—from high-performance flagship models that are highly trusted by professionals to entry-level models that allow users to enjoy high-image-quality shooting with easy operation, as well as a rich selection of RF and EF series lenses that make possible a wealth of creative expression—Canon continues to support the diverse needs of customers.
During the dawn of digital SLR cameras, Canon introduced its breakthrough EOS 300D in September 2003. This groundbreaking camera, which was competitively priced and featured a compact, lightweight design, became the engine for growth in the digital SLR market, capturing the top share of the global market and heralding the age of digital SLR cameras. Since that time, Canon has continued to launch a range of groundbreaking products, including the professional-model EOS-1D series and the EOS 5D series, which paved the way for digital SLR video recording. Canon’s desire to further expand the boundaries of visual expression led to its next-generation EOS R System, launched in October 2018, that includes the EOS R5—the first camera to feature 8K video recording[2]—released in July 2020 and the EOS R3 in November 2021, which features high speed and high performance. In addition, Canon launched the EOS VR System, designed to record video for virtual reality content, in December 2021.
In 2022, Canon announced the EOS R7 (released in June 2022) and EOS R10 (released in July 2022) the first APS-C size models in the EOS R Series, and the EOS R6 Mark II full-frame camera (released in December 2022) that features advanced AF functionality and superb video capabilities, alongside six new RF lenses[3]. While further expanding its lineup Canon managed to secure the No. 1 share of the global market for the 20th consecutive year.
Canon will continue to refine its proprietary imaging technologies while further strengthening and expanding the EOS series of cameras and RF/EF series of lenses, opening up new avenues of image capture to meet the needs of increasingly diverse users and to promote the spread of photo and video culture.
[1] Based on a Canon survey.
[2] Among digital interchangeable-lens cameras released prior to July 8, 2020.
[3] In 2022, Canon released the following six digital interchangeable lenses: RF 800mm F5.6 L IS USM (May), RF 1200mm F8 L IS USM (May), RF-S 18-45mm F4.5-6.3 IS STM (June), RF-S18-150mm F3.5-6.3 IS STM (June),RF 24mm F1.8 MACRO IS STM (August), RF 15-30mm F4.5-6.3 IS STM (August).
About Canon Hongkong Company Limited
Canon Inc. (TSE:7751 / NYSE:CAJ) was founded in 1937 in Japan. Its predecessor, Precision Optical Instruments Laboratory, produced Japan's first 35 mm focal-plane-shutter camera “Kwanon” in 1934. From there, Canon Inc. expanded into the photocopying and printing industries, launching Japan's first plain-paper copier NP-1100 in 1970 and the world's first inkjet printer BJ-80 in 1985. Through the years, Canon Inc. has acquired in-depth experience in digital imaging product manufacturing, research and development. Pioneering in innovative products development, Canon Inc. holds the most technology patents in the imaging industry. Canon Inc. also makes significant contributions to promote photography. Today, Canon Inc. has a strong global presence, representing one of the most important market players in the imaging, office and industrial product categories. As of 31 December 2022, Canon's global revenue was US$30.31 billion.
In 1971, Canon Hongkong Co., Ltd. (Canon Hong Kong) was established as one of the first Canon offices in Asia. Canon Hong Kong is a Total Imaging Solution provider, providing professional pre-sales, marketing and after-sales services for all Canon products and solutions in Hong Kong and Macau. With the solely owned subsidiary Canon Business Solutions (Guangdong) Co., Ltd. established in 2018, the company continues to deliver intelligent total business solutions and professional services to Greater Bay Area. Canon Hong Kong adheres to Canon’s corporate philosophy of “Kyosei”, encouraging the company and staff to engage social, charitable and environmental activities for the community. Implementing internationally-recognized management system, Canon Hong Kong has achieved ISO 9001, ISO 14001, ISO 45001 and ISO 27001 (Canon Digital Production Center) certifications.For more information about Canon Hong Kong, please visit our website: https://hk.canon.