While "Kyosei" refers to "all people, regardless of race, religion or culture, harmoniously living and working together into the future", Canon believes promotions of art, culture and sport is essential.
Starting from 2009, Canon China launched a cross-cultural communication campaign that connects the students from different countries in the Asia by image, regardless of culture and language among different region, building the harmoniously living society. In the campaign, students from different countries will be invited to share their culture and traditions through photographs. After photos taking and printing, students will share their comments on the tailor made photo frame, it will be sent for exchange with students in other Asian countries to build a ‘bridge’ among them. The campaign continues to develop and there are 10 counties or regions have joined the campaign, including Japan, China, Singapore, Malaysia, India, Thailand, Vietnam, Hong Kong, Taiwan and the Philippines. Until 2019, a total of 8,969 students from 328 schools joined with 14,699 photo exchanged.