Canon Unveils the New APS-C EOS R Mirrorless Cameras EOS R7 and EOS R10 and New RF-S Lenses
Emphasizing High performance and High Image Quality to expand the EOS R System
HONG KONG, 24th May 2022 — Canon today announced the launch of the New APS-C EOS R mirrorless cameras EOS R7 and EOS R10. Launched in 2018, the EOS R system has been well received by professional photographers and photography enthusiasts for the outstanding optical performance of RF Lenses and the high image quality, advanced functions and uncompromised reliability of EOS R Full Frame cameras. Canon now further expands the EOS R system’s high image quality and advanced functions to APS-C cameras, and debut EOS R-series APS-C cameras — EOS R7 and EOS R10.EOS R7 and EOS R10, inheriting the advanced subject recognition and tracking auto focus system from the renowned EOS R3, feature high speed continuous shooting up to 30FPS and 23FPS[1] respectively and other advanced functions to expand the realm of photography for photo enthusiast and photo amateurs.
Canon at the same time also announced the new RF-S Lens Series developed exclusively for the EOS R Series APS-C cameras - RF-S 18-45mm f/4.5-6.3 IS STM and RF-S 18-150mm f/3.5-6.3 IS STM. Like the EF-S and EF-M lenses, it has an image circle that covers APS-C size image sensors, enabling the development of compact and lightweight lenses. The RF-S lenses inherit the short back focus benefit of the RF Mount and result in size reduction comparing to EF-S lenses. The RF Mount’s high speed communication also improves image stabilization and the Digital Lens Optimizer (DLO) function to achieve outstanding image quality and functionality. With the newly launched EOS R7, EOS R10 and the new RF-S lenses, more users can now enjoy the benefits of the EOS R system and provide them with an extreme amount of versatility for their photography and video needs.
EOS R7 - High-Speed and High-Resolution Flagship 4K APS-C EOS R mirrorless camera with Advanced Auto Focus and In Body Image Stabilization
Made for: Advanced Photo Amateurs and Hobby-holics
Best for: Birds, wildlife, sports, motorsports and transports (Aviation, Railway etc.)
High Speed, High Resolution and High Image Quality
- Newly developed high-speed 32.5MP APS-C size Canon CMOS Sensor
- High Speed DIGIC X digital image processor
- Standard ISO range 100-32000 and expandable to ISO 51200
- Incorporate In-Body Image Stabilization and provide up to 8-stop shake compensation[2]. The In-Body Image Stabilizer provides 5-axis stabilization for photo and video shooting and coordinates with RF Lenses with Optical Image Stabilizer to enable more effective stabilization.
- Up to approx. 30FPS[3] (Electronic Shutter[4]) and 15FPS[5] (Mechanical Shutter) high speed continuous shooting with Auto Focus / Auto Exposure Tracking
- 30FPS non-cropped “RAW Burst mode”[6] with “Pre-shooting” up to 0.5sec before shutter release
- Electronic Shutter provides shutter speed up to 1/16000s and Bulb mode also supported
- New “Auto Level” feature utilizes the In-Body Image Stabilization to automatically correct the level from subtly tilted camera during photo and video shooting
- Newly added “Depth Composition” to enable creating single image in focus over a wide area in-camera
- New Panorama Shot (SCN Mode) enables capturing of high-resolution panorama images for first time in EOS camera.
- New Cloud RAW Processing[7] for high quality JPEG/HEIF development utilizing image processing algorithm developed through deep learning
Advanced subject recognition and tracking auto focus inherited from the renowned EOS R3
- Renowned “Dual Pixel CMOS AF II” technology provides up to 100% AF coverage area[8]
- Features “EOS iTR[9] AF X” inherited from EOS R3 with AF algorithm developed using Deep Learning technology for high performance Subject Recognition and AF tracking of People, Animals[10] and Vehicles[11]
- AF Tracking system allows simply “grabbing” the parts of a subject to be tracked using the 1-point AF or zone AF, the camera will determine the optimum tracking position and perform subject detection and tracking over the entire AF Area
- Subject tracking is possible from any one of the 8 “AF Area” modes, including 1-point AF or Flexible Zone AF, for flexible AF operability
- Tracking subject can be switched even during AF or continuous shooting. Subject Tracking can be turned on or off during AF or continuous shooting
- New Flexible Zone AF Area allows customization of AF Area
EOS Movie supports non-cropped 4K UHD 60p movie and Canon Log 3
- Non-cropped 4K UHD 60p movie and high quality non-cropped 4K UHD 30p (7K Oversampling) movie
- Continuous recording of 4K UHD 60p movie or 7K oversampling 4K UHD 30p movie for 60mins or longer possible
- Non-cropped Full HD movie up to 120p
- 10-bit Canon Log 3 and 10-bit HDR PQ (Rec. ITU-R BT.2100(PQ)) H.265 Movie are provided
- Uncompressed YCbCr 4:2:2 10-bit 4K UHD 60P HDR (Rec. ITU-R BT.2100(PQ)) HDMI output supported
- Movie Servo AF and Subject Tracking AF available in all video formats
- Supports recording movie to multiple cards
- Maximum continuous recording time extends to 6 hours
- Internal Microphone with Noise Cancelling feature for better sound recording quality. The noise reduction effect can be monitored via headphone terminal output
- Supports digital sound recording via Multi-Function Shoe for high quality sound
Uncompromised Operability and Connectivity
- High precision 0.39-inch 2.36M-dot OLED electronic viewfinder with up to 120FPS display frame rate developed by Canon. Its 1.15x magnification offers shooting experience similar to Full Frame camera
- OVF simulation view assist function provided to reproduce the view of an SLR optical viewfinder by displaying more natural highlights and dark gradations with HDR technology
- 3-inch 1.62M-dot side-opening Vari-angle Clear View II LCD Touch Monitor
- Newly designed “Quick Control Dial” which integrated with “Multi-Controller” for more convenience control
- New “Focus Mode Switch” for quick switching of focus mode on RF/RF-S Lens[12]
- Dual SD/SDHC/SDXC card (UHS-II) card slot
- New “Silent Shutter Function” to enable one touch switch to silent shooting
- Next Generation Multi-Function Shoe significantly enhances communication capabilities and power supply[13] functionality
- Built-in USB-C (USB 3.2 Gen 2) digital terminal for up to 10Gbps high-speed transmission
- Newly added wired connection with smart devices[14] via USB-C terminal
- Built-in 802.11b/g/n (2.4GHz) Wi-Fi for wireless network transfer (e.g. Camera Connect App, EOS Utility). Newly supports WPA3-Personal authentications
- Built-in Bluetooth® low energy technology for easy Smartphone connection, GPS information acquisition and remote control from smartphone
- Ultra-fast 0.4 sec start-up time[15]
- High precision shutter unit with 200,000-cycle durability[16]
- Powered by high-capacity Battery Pack LP-E6NH; recharging battery[17] and supplying power via USB-PD is also supported
- Lightweight Magnesium Alloy chassis. Body weights 530g only (612g with battery and memory card)
- Dust and water resistance[18] design
Estimated Suggested Retail Price
EOS R7 with RF-S 18-150mm f/3.5-6.3 IS STM Lens Kit: HK$15,480
EOS R7 Body:HK$12,280
Estimated Sales Start Date: Jun 2022
EOS R10 - Compact High-Performance 4K APS-C EOS R Mirrorless camera with Advanced Auto Focus
Made for: Photo Amateurs
Best for: Travel, Landscape, Portrait, Pets and online content creation
High Speed and High Image Quality
- Newly developed high-speed 24.2MP APS-C size Canon CMOS Sensor
- High Speed DIGIC X digital image processor
- Standard ISO range 100-32000 and expandable to ISO 51200
- Up to approx. 23FPS[19] (Electronic Shutter[20]) and 15FPS[21] (Mechanical Shutter) high speed continuous shooting with Auto Focus / Auto Exposure Tracking
- 30FPS “RAW Burst mode”[22] with “Pre-shooting” up to 0.5sec before pressing shutter release
- Electronic Shutter provides shutter speed up to 1/16000s and Bulb mode also supported
- Supports HDR PQ high dynamic range shooting and 10-bit HEIF recording format
- Built-in “Digital Lens Optimizer” (DLO) and “Clarity” setting to output high quality and ready-to-use JPEG images
- Newly added Depth Composition to enable creating single image in focus over a wide area in-camera
- New Panorama Shot (SCN Mode) enables capturing of high-resolution panorama images for first time in EOS camera
- New Cloud RAW Processing[23] for high quality JPEG/HEIF development utilizing image processing algorithm developed through deep learning
Advanced subject recognition and tracking AF inherited from the renowned EOS R3
- Renowned “Dual Pixel CMOS AF II” technology provides up to 100% AF coverage area[24]
- Features “EOS iTR[25] AF X” inherited from EOS R3 with AF algorithm developed using Deep Learning technology for high performance Subject Recognition and AF tracking of People, Animals[26] and Vehicles[27]
- AF Tracking system allows simply “grabbing” the parts of a subject to be tracked using the 1-point AF or zone AF, the camera will determine the optimum tracking position and perform subject detection and tracking over the entire AF Area.
- Subject tracking is possible from any one of the 8 AF Area modes, including 1-point AF or Flexible Zone AF, for flexible AF operability
- Tracking subject can be switched even during AF or continuous shooting. Subject Tracking can be turned on or off during AF or continuous shooting
- New Flexible Zone AF Area allows customization of AF Area
EOS Movie supports non-cropped 4K UHD 30p movie
- High quality non-cropped 4K UHD 30p (6K Oversampling) movie and cropped 4K UHD 60p movie
- Non-cropped Full HD movie up to 120p
- 10-bit HDR PQ (Rec. ITU-R BT.2100(PQ)) H.265 Movie are provided
- Uncompressed YCbCr 4:2:2 10-bit 4K UHD 60p HDR (Rec. ITU-R BT.2100(PQ)) HDMI output supported
- Movie Servo AF and Subject Tracking AF available in all video formats
- Maximum continuous recording time extends to 2 hours
- Internal Microphone with Noise Cancelling feature for better sound recording quality
- Supports digital sound recording via new Multi-Function Shoe for high quality sound
Improved Operability and Connectivity
- High precision 0.39-inch 2.36M-dot OLED electronic viewfinder with up to 120 FPS display frame rate newly developed by Canon
- OVF simulation view assist function provided to reproduce the view of an SLR optical viewfinder by displaying more natural highlights and dark gradations with HDR technology
- 3-inch 1.04M-dot side-opening Vari-angle Clear View II LCD Touch Monitor
- Features Quick Control Dial and Multi-Controller for more convenience control
- New “Focus Mode Switch” for quick switching of focus mode on RF/RF-S Lens[28]
- New “Silent Shutter Function” to enable one touch switch to silent shooting
- Next Generation Multi-Function Shoe significantly enhances communication capabilities and power supply[29] functionality
- Built-in high speed 802.11b/g/n (2.4GHz) Wi-Fi for fast wireless network transfer (e.g. Camera Connect App, EOS Utility). Newly supports WPA3-Personal authentications
- Built-in Bluetooth® low energy technology for easy Smartphone connection, GPS information acquisition and remote control from smartphone
- Built-in USB-C (Hi-Speed USB 2.0) digital terminal for new wired connection with smart devices[30]
- Recharging battery and supplying power via USB-PD is supported
- Ultra-fast 0.4 sec start-up time[31]
- Body with built-in flash weights 382g only (429g with battery and memory card)
Estimated Suggested Retail Price
EOS R10 with RF-S 18-150mm f/3.5-6.3 IS STM Lens Kit: HK$10,580
EOS R10 with RF-S 18-45mm f/4.5-6.3 IS STM Lens Kit:HK$8,680
EOS R10 Body: HK$7,380
Estimated Sales Start Date: Jul 2022
RF-S 18-45mm f/4.5-6.3 IS STM - Ultra-Compact and affordable standard zoom lens designed for APS-C EOS R-series camera
Made for: Photo Amateurs
Best for: Travel, Landscape, snapshots and food
Features:
- An extreme compact and lightweight standard zoom lens which weights 130g and measures 44.3mm in length when in retracted position
- New lens extension & retraction mechanism that operates simply by turning the Zoom Ring
- Compatible with all EOS R Series Cameras[32] [33], providing a focal length equivalent to approx. 29-72mm in 35mm full-frame format
- Newly developed 7 elements in 7 groups optical design with 2 PMo Aspherical Lens elements to minimize aberrations
- Optical Image Stabilizer offers up to 4-stop[34] shake compensation to facilitate handheld shooting. When used with EOS R-series camera featuring In-Body Image Stabilization, up to 6.5-stop[35] shake compensation can be achieve with coordinated control IS
- 0.16x max. magnification (at 45mm) and 0.2m min. focusing distance (at 18mm)
- With manual focus, 0.26x max. magnifications (at 45mm) and 0.15m min. focus distance (at 18mm) can be achieved
- Incorporates “Focus/Control Ring[36]for easy switching between Full-time manual focusing and Control Ring operation such as aperture, shutter speed, ISO speed or exposure compensation adjustment
- Equipped with Leadscrew type STM with rear focusing system for high-speed AF and smooth Movie AF
- 7-blade circular aperture delivers beautiful and soft background blur
- Renowned Super Spectra Coating and optimized shapes of lens elements help to improve anti-ghosting and flare performance
- Optional Lens Hood EW-53 further enhances flare resistance
Estimated Suggested Retail Price: HK$2,980
Estimated Sales Start Date: Jun 2022
RF-S 18-150mm f/3.5-6.3 IS STM - Compact 8.3x high power standard zoom lens designed for APS-C EOS R-series camera
Made for: Photo Amateurs
Best for: Travel, Landscape and Portrait
Features:
- Compact and lightweight 8.3x high power standard zoom lens which weights 310g only
- Compatible with all EOS-R Series Cameras[37] with a focal length equivalent to approx. 29-240mm in 35mm full-frame format
- Proven 17 elements in 13 groups optical design with 1 GMo Aspherical Lens, 1 PMo Aspherical Lens and 1 UD Lens to reduced various aberrations
- Optical Image Stabilizer offers up to 4.5-stop[38] shake compensation to facilitate handheld shooting. Up to 7-stop[39] shake compensation can be achieve with Coordinated Control IS when paired with EOS R-series camera featuring In-Body Image Stabilization
- Supports Dynamic IS function which provides steady handheld movie shooting while walking
- 0.44x max. magnification (at 50mm) and 0.17m min. focusing distance (at 18-35mm)
- “Center Macro Focus” function enables stunning 0.59x max. magnifications (at 35mm) and 0.12m min. focus distance (at 18-24mm) with Manual Focus
- Incorporates “Focus/Control Ring[40] for easy switching between Full-time manual focusing and Control Ring operation such as aperture, shutter speed, ISO speed or exposure compensation adjustment.
- Equipped with Leadscrew type STM with rear focusing system for high-speed AF and smooth Movie AF
- 7-blade circular aperture delivers beautiful and soft background blur
- Renowned Super Spectra Coating and optimized shapes of lens elements help to improve anti-ghosting and flare performance
- Optional Lens Hood EW-60F further enhances flare resistance
Estimated Suggested Retail Price: HK$4,680
Estimated Sales Start Date: Jun 2022
[1] With electronic shutter.
[2] Based on the CIPA standard, yaw/pitch direction, 8.0 stops with RF 24-105mm f/4L IS USM at a focal distance of 105mm.
[3] During servo AF, only RF lenses and some EF lenses can be used for continuous shooting at the maximum speed in each drive setting. For details on supported lenses, refer to Canon's official website. The continuous shooting speed may be reduced by the lens, shutter speed, aperture control, subject conditions, and brightness (for example, when shooting in a dark place).
[4] Depending on the nature of subject or shooting conditions, rolling shutter image distortion may occur.
[5] During servo AF, only RF lenses and some EF lenses can be used for continuous shooting at the maximum speed in each drive setting. For details on supported lenses, refer to Canon's official website. The continuous shooting speed may be reduced by the lens, shutter speed, aperture setting, flash, flicker reduction processing, battery type and remaining power, temperature, subject conditions, and brightness (for example, when shooting in a dark place).
[6] When using Raw Burst Mode, images are captured in 14-bit RAW (Canon Original, 12-bit A/D conversion) using an electronic shutter.
[7] Paid subscription Services. Requires an Image.canon account. Processed images are saved on image.canon servers.
[8] Applicable when subject frame is shown while using Subject Tracking and compatible lens. Some scenes and subjects may not be applicable. For details on compatible lenses, please refer to Canon Website.
[9] Intelligent Tracking and Recognition.
[10] Effectiveness varies depending on the subject. In some cases, dogs, cats or birds may not be detected, while some animals other than dogs, cats or birds may be detected.
[11] The vehicle detection may not function for some subjects. Or, subjects, which are not automobile or motorcycle, may be detected as vehicles. Only overall detection can be used for a racing car with a roof.
[12] For RF/RF-S lens without focus mode switch.
[13] Some accessories are not supported.
[14] Requires a third-party MFi-compatible cable for wired data transfer to iPhone.
[15] Based on CIPA testing standards.
[16] Based on Canon testing standards. Shutter durability may vary depending on usage and environmental conditions.
[17] Battery Pack LP-E6 is not supported.
[18] To ensure the camera’s dust- and water-resistant performance, make sure that all camera openings (including battery compartment, card slot cover, and terminal cover) are tightly closed and Multi-Function Shoe cover is attached. Although it is designed to be dust- and water-resistant, Canon cannot guarantee that dust and water will not penetrate the camera.
[19] During servo AF, only RF lenses and some EF lenses can be used for continuous shooting at the maximum speed in each drive setting. For details on supported lenses, refer to Canon's official website. The continuous shooting speed may be reduced by the lens, shutter speed, aperture control, subject conditions, and brightness (for example, when shooting in a dark place).
[20] Depending on the nature of subject or shooting conditions, rolling shutter image distortion may occur.
[21] During servo AF, only RF lenses and some EF lenses can be used for continuous shooting at the maximum speed in each drive setting. For details on supported lenses, refer to Canon's official website. The continuous shooting speed may be reduced by the lens, shutter speed, aperture setting, flash, flicker reduction processing, battery type and remaining power, temperature, subject conditions, and brightness (for example, when shooting in a dark place).
[22] When using Raw Burst Mode, images with a resolution of approx.. 13.6MP and a crop of approx.. 75% x 75% are captured in 14-bit RAW (Canon Original, 12-bit A/D conversion) using an electronic shutter.
[23] Paid subscription Services. Requires an Image.canon account. Processed images are saved on image.canon servers.
[24] Applicable when subject frame is shown while using Subject Tracking and compatible lens. Some scenes and subjects may not be applicable. For details on compatible lenses, please refer to Canon Website.
[25] Intelligent Tracking and Recognition.
[26] Effectiveness varies depending on the subject. In some cases, dogs, cats or birds may not be detected, while some animals other than dogs, cats or birds may be detected.
[27] The vehicle detection may not function for some subjects. Or, subjects, which are not automobile or motorcycle, may be detected as vehicles. Only overall detection can be used for a racing car with a roof.
[28] For RF/RF-S lens without focus mode switch.
[29] Some accessories are not supported.
[30] Requires a third-party MFi-compatible cable for wired data transfer to iPhone.
[31] Based on CIPA testing standards.
[32] When mounted on a Full Frame EOS R-series camera, [1.6x (crop)] will be set automatically.
[33] Multiple exposure shooting is not supported. It is also not possible to shoot multiple exposures with another lens using images shot with this lens. (Except EOS R3/R7/R10). The lens distortion correction on the camera is set to [Enable] automatically when in use.
[34] CIPA Standard, Focal Length: 45mm, EOS R10 is used. In yaw/pitch direction.
[35] CIPA Standard, Focal Length: 45mm, EOS R7 is used. In yaw/pitch direction.
[36] Operates as Focus Ring only when mounted on EOS R5/R6/R/Ra/RP.
[37] When mounted on a Full Frame EOS R-series camera, [1.6x (crop)] will be set automatically.
[38] CIPA Standard, Focal Length: 150mm, EOS R10 is used. In yaw/pitch direction.
[39] CIPA Standard, Focal Length: 150mm, EOS R7 is used. In yaw/pitch direction.
[40] Operates as Focus Ring only when mounted on EOS R5/R6/R/Ra/RP
About Canon Hongkong Company Limited
Canon Inc. (TSE:7751 / NYSE:CAJ) was founded in 1937 in Japan. Its predecessor, Precision Optical Instruments Laboratory, produced Japan's first 35 mm focal-plane-shutter camera “Kwanon” in 1934. From there, Canon Inc. expanded into the photocopying and printing industries, launching Japan's first plain-paper copier NP-1100 in 1970 and the world's first inkjet printer BJ-80 in 1985. Through the years, Canon Inc. has acquired in-depth experience in digital imaging product manufacturing, research and development. Pioneering in innovative products development, Canon Inc. hold the most technology patents in the imaging industry. Canon Inc. also makes significant contribution to promote photography. Today, Canon Inc. has a strong global presence, representing one of the most important market players in the imaging, office and industrial product categories. As of 31 December 2021, Canon's global revenue was US$30.55 billion.
In 1971, Canon Hongkong Co., Ltd. (Canon Hong Kong) was established as one of the first Canon offices in Asia. Canon Hong Kong is a Total Imaging Solution provider, providing professional pre-sales, marketing and after-sales services for all Canon products and solutions in Hong Kong and Macau. With the solely owned subsidiary Canon Business Solutions (Guangdong) Co., Ltd. established in 2018, the company continues to deliver intelligent total business solutions and professional services to Greater Bay Area. Canon Hong Kong adheres to Canon’s corporate philosophy of “Kyosei”, encouraging the company and staff to engage social, charitable and environmental activities for the community. Implementing internationally-recognized management system, Canon Hong Kong has achieved ISO 9001, ISO 14001, ISO 45001 and ISO 27001 (Canon Digital Production Center) certifications.
For more information about Canon Hongkong, please visit our website: https://hk.canon/.