Canon Announces the Launch of the Flagship RF Telephoto Zoom Lens RF 100-300mm f/2.8L IS USM - Canon HongKong

    Canon Announces the Launch of the Flagship RF Telephoto Zoom Lens
    ​​​​​​​RF 100-300mm f/2.8L IS USM

    RF 100-300mm f/2.8L IS USM

    HONG KONG, 20th April 2023 — Canon today announces the launch of the RF 100-300mm f/2.8L IS USM, a flagship professional RF telephoto zoom lens. The RF 100-300mm f/2.8L IS USM innovates upon the EF 300mm f/2.8L IS II USM, for its excellent optical quality and imaging technology accumulated, achieving excellent optical performance, high reliability and high operability required by professionals. The RF 100-300mm f/2.8L IS USM offers a choice of lightweight and high-quality f/2.8 telephoto zoom lens for sports and wildlife photographers and videographers who require large aperture and flexibility to capture decisive moments. The lens’ f/2.8 maximum aperture throughout the entire zoom range also allows High Amateurs to create stunning portraits, expanding the realm of photography.

    RF 100-300mm f/2.8L IS USM – The Flagship Professional RF Telephoto Zoom Lens
    Made for: Professional Photographers, videographers and High Amateurs
    Best for: Indoor and outdoor sports, portrait and wildlife


    Features:

    • The lightest[1] f/2.8 Zoom lens with a focal length of 300mm for full frame sensor which weights 2,590g only and 323.4mm long. It is achieved with new optical design, simplication of mechanical structure by Electronic Floating Focus Control and optimal material selection. (EF 300mm f/2.8L IS II USM: approx. 2,350g; Length: 248mm)
    • Cutting-edge 23 elements in 18 groups optical design with 1 Fluorite lens and 4 UD lenses to thoroughly suppress chromatic aberrations throughout the zoom range. A Glass Molded (GMo) Aspherical lens is also added to enhance the image quality to the periphery of the images
    • Application of ASC (Air Sphere Coating) on surfaces of 3 lens elements to reduce lens flare and ghosting caused by reflections
    • Improved “Electronic Floating Focus Control” with two Nano USMs to drive the focus lens group and floating lens group individually for high speed AF and improved image quality from infinity to close-up
    • Optical Image Stabilizer offers up to 5.5-stop[2] shake compensation to facilitate handheld shooting. When used with EOS R-series camera featuring In-Body Image Stabilization, up to 6.0-stop[3] shake compensation can be achieve with coordinated control IS
    • Image Stabilizer supports IS Mode 1/2/3
    • Supports Electronic Full Time Manual Focus[4] during One-Shot or Servo AF
    • 1.8m minimum focus distance with 0.16x magnification
    • 9-blade circular aperture delivers beautiful and soft bokeh
    • Compatible with Extenders RF 1.4x and RF 2x to extend focal length to 140-420mm f/4 and 200-600mm f/5.6 respectively
    • Compatible with Focus Breathing Correction[5] during movie shooting
    • A [Lens Function/Focus Preset] button is newly added at the back of lens barrel (on the camera grip side) for quick operation while holding the grip. Its function can be assigned with the new [L-Fn/Preset/Recall] switch
    • 4 customizable Lens Function buttons is provided on the front of lens barrel[6]
    • Incorporates Control Ring to adjust assigned settings such as ISO speed, shutter speed or aperture value directly from the lens.
    • Compatible with Φ112 mm screw-in filter
    • Features White Heat Shield Coating on the lens exterior to suppress the rise of the lens temperature under sunny hot weather condition
    • Fluorine coating on foremost lens surface helps prevent dust, oil and water sticking to the lens
    • Excellent durability and reliability to stand up to professional use is maintained while achieving signification weight reduction
    • Dust-and-water-resistant design to enable shooting in harsh conditions[7]
    • Bundled with new Lens Cap E-112, Lens Hood ET-124, Lens Soft Case LS100-300

    Estimated Retail Price: HK$81,280
    Estimated Sales Start Date: May 2023



    [1] As of 20th April 2023. Based on Canon research.
    [2] CIPA Standard, Focal Length: 300mm, EOS R is used. In yaw/pitch direction.
    [3] CIPA Standard, Focal Length: 300mm, EOS R3 is used. In yaw/pitch direction.
    [4] For EOS R camera supporting electronic full-time manual focus. Please refer to camera’s instruction manual for details.
    [5] Available on EOS R6 Mark II / EOS R8 / EOS R50. As of 20th April 2023.
    [6] The angular location of the lens function buttons can be adjusted at Canon Care Center. (chargeable service)
    [7] With EOS R3/EOS R5/EOS R6 Mark II/EOS R6/EOS R7/EOS R; however, it is not recommended for use under rain.