Canon unveils first flagship model of PowerShot V series - PowerShot V1
HONG KONG, 27 March 2025 – Canon today announces the launch of the PowerShot V series flagship PowerShot V1 VLOG camera. The PowerShot V1 is equipped with an integrated ultra-wide-angle zoom lens suitable for short video shooting and a newly developed 1.4-inch CMOS image sensor from Canon. It also features a built-in cooling fan, providing excellent image quality and professional configuration for content creators. Additionally, this new product boasts a simple and stylish appearance. Compared to interchangeable lens cameras, its body is compact and lightweight, making it convenient for content creators to carry around for daily life shooting. It is suitable for capturing dynamic scenes such as children and pets, as well as meeting the needs of daily street photography, humanities, landscapes, and architecture. This elevates short video and photo shooting to a new level, presenting the world in a vivid and authentic way.
Professional Shooting Performance with a Compact Body and an Integrated Lens
PowerShot V1 is Canon’s first PowerShot series VLOG camera equipped with a 1.4-inch CMOS sensor. Its light-sensitive area is approximately twice that of a 1-inch CMOS image sensor, achieving higher image quality and sensitivity compared to previous PowerShot series compact digital cameras. The newly equipped 1.4-inch CMOS image sensor in PowerShot V1 has a maximum effective pixel count of approximately 22.3 MP1 and is combined with the ‘DIGIC X’ digital image processor. When taking photos, the standard ISO sensitivity can reach ISO 32000 (extended ISO sensitivity up to ISO 51200). When shooting videos, PowerShot V1's maximum effective pixels are approximately 18.7 million, supporting 5.7K oversampled 4K 30p and 4K 60p2 high-quality video recording. This makes it suitable not only for daily shooting scenarios of video enthusiasts and vloggers but also meets the needs of live streaming, content creators, and filmmakers.
Additionally, Canon has adopted ‘Dual Pixel CMOS AF II’ autofocus system for the PowerShot series, enabling high-speed and high-precision autofocus. Moreover, the PowerShot V1 supports the detection of humans and animals (cats / dogs) 3. Thanks to the use of deep learning technology, it significantly enhances the tracking performance of animals (cats / dogs) and other subjects selected by the user.
Many entry-level content creators work with a ‘one person, one camera’ approach, so they need equipment that is as simple and easy to use as possible. The PowerShot V1 is equipped with an integrated ultra-wide angle zoom lens, which meets the multi-angle shooting needs of vlogs without the need to change lenses. For video recording, the PowerShot V1’s focal length is equivalent to approximately 17 - 52 mm (35 mm equivalent focal length); for photo shooting, the focal length can achieve about 16 - 50 mm (35 mm equivalent focal length). The integrated lens design of the PowerShot V1 not only lowers the operational threshold of the equipment but also provides content creators with flexible creative space.
Built-in Cooling Fan for High-Flexibility Video Recording
To meet the demands of long-duration video shooting, PowerShot V1 has integrated a cooling fan inside the body (left side). The fan can be set to high, medium, or low speeds as needed, effectively enhancing cooling performance during video recording and ensuring stability for long periods of operation4. In a room temperature environment of 23°C, with the internal cooling fan turned on, PowerShot V1 can continuously record5 4K (high-resolution / ultra-high definition) videos without being limited by the body temperature.
For content creators with high-quality demands, PowerShot V1 supports uncropped 5.7K oversampled 4K 30p video recording, allowing for detailed and rich 4K (high-resolution / ultra-high definition) videos. It also supports 4K 60p2 video recording, suitable for capturing high-quality 4K images of fast-moving subjects. For content creators who need post-production, the PowerShot V1’s 10-bit Canon Log 3 can be used to achieve rich transitions in high-contrast scenes.
For users who need to introduce products in front of the camera, the ‘Close-Up’ mode allows the camera to focus on the product without covering the face with your hand when the product is close to the camera. When the face is close to the camera, PowerShot V1 will automatically focus on the face. This shooting mode is suitable for filming product introduction videos with a fixed camera position and can be widely used for introducing small items like cosmetics and electronics, or for shooting outdoor and food videos. The ‘Smooth Skin Movie’ mode (supporting 5 levels of smoothing effects) can further adjust the smoothness of the skin, enhancing the complexion of the subject. Moreover, the ‘Smooth Skin Movie’ mode can be used simultaneously with the ‘Close-Up’ mode.
Additionally, the integrated lens features optical image stabilization of PowerShot V1, combined with Movie digital IS, which can suppress vibrations while walking and shooting, resulting in stable and natural videos6. Moreover, the newly developed ‘Subject Tracking IS’ function can continuously track the subject’s position, keeping the main subject always in the center or a designated position of the frame while walking and shooting, making it easy to track the subject even during outdoor activities.
To enrich the visual effects, PowerShot V1 comes with 14 built-in color filters, suitable for various scenes such as sunny outdoor settings, sky views, food, city nightscapes, and indoor spaces. To further enhance user experience, PowerShot V1’s handle design allows for easy one-handed holding as well as reverse grip for selfies, both providing stable handheld operation and greatly improving shooting efficiency. Additionally, PowerShot V1 has added a quick switch for photo / video shooting modes, enabling users to easily switch between the two modes. Furthermore, the front of the body features a Tally Lamp, allowing users to directly confirm the recording status from the front or top, ensuring no important moments are missed.
High-speed Continuous Shooting at up to Approximately 30 Frames Per Second and Diverse Photo Image Performance
PowerShot V1 excels not only in video shooting performance but also in photo shooting. In Single autofocus, AI autofocus, and Servo autofocus modes, it achieves high-speed continuous shooting at up to approximately 30 frame per second with an electronic shutter and up to approximately 15 frame per second with a mechanical shutter. Additionally, PowerShot V1 built-in ‘A+ Fully Automatic Shooting’ mode can automatically recognize scenes and perform advanced processing such as image synthesis, producing high-quality photos even in night or backlit scenes. Users can also use the ‘Creative Filter’ mode to add effects like toy camera, fisheye, and miniature, further enhancing the fun of creation.
New Generation Multifunctional Hot Shoe Creates More Possibilities
To provide users with more convenient connection experience, PowerShot V1 supports connection to a computer via a USB data cable, allowing it to be used as a camera for video calls or live streaming. Additionally, PowerShot V1 can be connected to a smartphone using a dedicated USB data cable, providing stable data transmission and easily transferring captured content to the smartphone. By downloading the Camera Connect app for iOS and Android devices, users can wirelessly connect to PowerShot V1 via Wi-Fi and Bluetooth, effortlessly transferring captured content to a smartphone.
Moreover, PowerShot V1 is equipped with a new generation multifunctional hot shoe that supports audio input and is compatible with various accessories such as the Multi-Function Shoe Directional Stereo Microphone DM-E1D, Multi-Function Shoe Adapter for Smartphone Link AD-P1, and Tripod Grip HG-100TBR, offering more convenience for Vlog creation, live streaming, and other scenarios.
Estimated Suggested Retail Price: HK$7,180
Estimated Sales Start Date: 01 April 2025
1 When taking photos, the maximum effective pixels are approximately 18.7 MP. During video recording, the effective pixels may be reduced due to image processing.
2 When recording 4K 60p videos, there will be cropping.
3 Detects the eyes of people and animals (cats / dogs), but does not support the detection of birds / horses. Effectiveness varies depending on the subject. In some cases, dogs, cats, horses or birds may not be detected, while some animals other than dogs, cats, horses or birds may be detected.
4 The test conditions are 'Auto Power Off Temperature: High' and 'Cooling Fan Setting: On (High or Auto)'.
5 The Fan rotation speed setting is 'High' or 'Auto', and the auto power off temperature is 'High'.
6 When 'Movie Auto Level': On' is set, the 'Image Stabilizer (IS Mode)' cannot be set simultaneously. Movie Digital IS / Subject Tracking IS / Movie Auto Level functions are not applicable in 'Smooth Skin Movie' mode or 4K 60p recording.