Canon Announces New Ultra-Fast Wide Angle Lens RF35mm F1.4 L VCM and High Performance Compact Speedlite EL-10 - Canon HongKong

    Canon Announces New Ultra-Fast Wide Angle Lens RF35mm F1.4 L VCM and High Performance Compact Speedlite EL-10

    HONG KONG, 6th June 2024 — Canon announced today the launch of RF35mm F1.4 L VCM, the first ultra-fast f/1.4 wide angle RF lens designed for hybrid shooting, and Speedlite EL-10, the high performance compact Speedlite for Multi-Function Shoe.

    RF35mm F1.4 L VCM's 35mm focal length provides a natural angle of view close to human vision, conveying the image creator’s gaze and ideas as they are; while its f/1.4 large aperture and 11-blade circular diaphragm gives beautiful bokeh. Its “Electronic Floating Focus Control” features a new high-thrust Voice Coil Motor[1] for the first time in Canon RF / EF lens to drive its large “focusing lens group”, along with Nano USM to drive the “floating lens group”, enabling high-speed focusing and seamless focus transitions while staying compact. Focus breathing is also thoroughly suppressed in all focus positions by “Electronic Floating Focus Control”, attaining outstanding stability even when shifting focus for video shooting, meeting high standards of professionals and creators.

    Designed for Multi-Function Shoe[2], Speedlite EL-10 offers numerous coordinated functions especially with EOS R6 Mark II, R8 and R50, catering the need of photo amateurs. With powerful flash output of maximum guide number of 40 (meter; ISO 100; 105mm), Speedlite EL-10 helps capture clear and bright natural-looking images as desired for parties, portraits and food shooting. Newly equipped with FE (Flash Exposure) memory function and 11-stop flash output with fine increments of flash power from 1/1024 to 1/1, both experienced and first-time flash users can achieve high performance easily with Speedlite EL-10.

    RF35mm F1.4 L VCM – Ultra-Fast f/1.4 Wide Angle RF Lens designed for Hybrid Shooting

    Made for: Professional photographers and videographers, Photojournalists, Hybrid Shooter, Content Creator

    Best for: Documentary, photojournalism, street photography and video production


    • The first ultra-fast f/1.4 single focal length RF lens designed for hybrid shooting
    • A high mobility design with a length of 99.3mm and a weight of 555g
    • Features an Iris Ring[3] which supports 1/32-stop aperture adjustment during movie shooting[4]
    • Ultra-fast f/1.4 aperture and 11-blade circular diaphragm brings beautiful bokeh
    • Use of 2 Glass-Molded (GMo) Aspherical lenses to suppress spherical aberration and distortion and achieve high-level image quality throughout the entire screen[5]
    • Effective placement of 2 UD lenses to correct chromatic aberration
    • Application of ASC (Air Sphere Coating) on 2 lens surfaces to reduce lens flare and ghosting
    • The first use of high-thrust VCM (Voice Coil Motor)[1] as a focus actuator for RF / EF Lens to drive a large “focusing lens group”, necessary for achieving more compact lens design
    • “Electronic Floating Focus Control” drives “focusing lens group” with VCM and the “floating lens group” with Nano USM individually for high-speed, quiet AF and ensures high image quality from close-ups to infinity
    • The “Electronic Floating Focus Control” also thoroughly suppresses focus breathing in all focus positions optically, Focus Breathing Correction[6] is also supported to further reduce focus breathing during movie shooting
    • 0.18x maximum magnification at 0.28M minimum focusing distance
    • Supports 67mm screw-in filter and also gelatin filter with the included new Rear filter holder
    • 1 customizable Lens Function button is provided
    • Supports Electronic Full Time Manual Focus[7] during One-Shot or Servo AF
    • Incorporates the RF lens control ring to adjust assigned settings such as ISO speed, shutter speed or aperture value directly from the lens
    • Fluorine coating on foremost lens surface to prevent dust, oil and water from sticking to the lens
    • High level of durability and shock resistance with dust-and-water-resistant design[8] to meet professional requirement
    • New petal-type Lens Hood EW-73F and Lens Case LP1219 are included

    Estimated Suggested Retail Price: HK$12,680

    Estimated Sales Start Date: June 2024

    Speedlite EL-10 – High Performance Compact Speedlite for Multi-Function Shoe

    Made for: Photo Amateur

    Best for: Gathering, portraits and food


    • A High Performance Compact Speedlite for Multi-Function Shoe[2]
    • Powerful flash output with maximum Guide No. 40 (meter; ISO 100; 105mm)
    • Renowned integrated 2.4GHz radio transmission wireless flash "Sender" and "Receiver" functions[9] for expanded creativity, 2nd curtain sync radio transmission wireless flash[10] is supported
    • Supports E-TTL II / E-TTL autoflash, Manual Flash and Group Control
    • New 11-stop of manual output with minimum 1/1024 flash output, which allows subtle lighting control
    • Flash coverage from 24mm to 105mm and extendable to 14mm with built-in wide panel
    • Built-in “Catchlight panel” for easy creation of catchlight for portraits
    • Supports bounce flash angle of 90˚ Up, 180˚ Right and 150˚ Left
    • Powered by 4 x AA batteries, supports maximum flash count of approx. 210 to 1400 flashes[11]
    • Shortened recharging time to approx. 0.1 to 2.5 sec[11] thanks to optimized main capacitor
    • Improvements in circuit board heat dissipation enable 65 times or more continuous full power flashes[12]
    • Newly supports FE (Flash Exposure) memory function for seamless transition between E-TTL and Manual mode
    • Equipped with dot-matrix LCD display, cross keys and “Select Dial” for easy operation
    • “Menu Direct” button to access Flash Function Settings Menu instantaneously on camera display
    • Custom Flash Mode C1 / C2 / C3 which can be linked with compatible camera’s corresponding C1 / C2 / C3 shooting mode[13]
    • Wireless flash setting can be set with camera menu or Camera Connect smartphone app
    • Compatible with optional Bounce Adapter SBA-E2 and Color Filter SCF-E2

    Estimated Suggested Retail Price: HK$1,980

    Estimated Sales Start Date: July 2024

    [1] This lens emits weak magnetism, if users with implanted cardiac pacemakers or other medical device experience any abnormalities, stop using the product immediately and consult a doctor.

    [2] Compatible with EOS R camera with Multi-Function Shoe (Incompatible with EOS R5 C / R5 / R6 / R / Ra / RP / R100 nor EOS Digital SLR camera). Firmware update may be required for EOS R3 / EOS R6 Mark II / EOS R7 / EOS R10.

    [3] The iris ring cannot be used to set the aperture value when shooting still images. During movie shooting, when using the iris ring operation, focusing on a subject by autofocus may be difficult.

    [4] Depends on camera setting, aperture value is displayed in 1/2-stop or 1/3-stop. The aperture value displayed on the camera may differ from the actual aperture value.

    [5] Multiple exposure shooting is not supported on EOS R5 / R6 / R / Ra / RP, it is also not possible to shoot multiple exposures with another lens using images shot with this lens. The lens distortion correction on the camera is set to [Enable] automatically when in use.

    [6] Available on EOS R6 Mark II / EOS R8 / EOS R50. As of 6th June 2024.

    [7] For EOS R camera supporting electronic full-time manual focus. Please refer to camera’s instruction manual for details.

    [8] With Dust-and-water-resistant EOS R series camera; however, it is not recommended for use under rain.

    [9] Compatible with Speedlite EL-1 / EL-5 / 600EX II-RT / 600EX-RT / 430EX III-RT; Speedlite Transmitter ST-E10 / ST-E3-RT (as Sender only).

    [10] Requires compatible cameras and sender units.

    [11] Based on Canon’s measurement standards, when using new AA alkaline batteries.

    [12] 50mm flash coverage. Number of consecutive full flashes until flash firing restriction level 2, when using new AA alkaline batteries. Based on Canon’s measurement standards using manual flash.

    [13] May require firmware update for compatible cameras. Not Available for EOS R50.