Canon Unveils New RF28-70mm F2.8 IS STM – Compact and Lightweight F2.8 Constant Aperture Standard Zoom Lens for Photo Amateurs and Content Creators - Canon HongKong

    Canon Unveils New RF28-70mm F2.8 IS STM – Compact and Lightweight F2.8 Constant Aperture Standard Zoom Lens for Photo Amateurs and Content Creators

    HONG KONG, 12th September 2024 — Canon announced today the launch of RF28-70mm F2.8 IS STM, a compact and lightweight fast F2.8 constant aperture standard zoom lens, that marks the dawn of a new era in RF Lenses. Being the first F2.8 constant aperture non-L RF Zoom lens, the RF28-70mm F2.8 IS STM's new design concept emphasizes a balance of size, image quality, functionality, and price, bringing a more affordable F2.8 zoom lens option to photo amateurs and content creators.

    RF28-70mm F2.8 IS STM features a single large diameter lightweight UD lens in the front element, new compact IS unit and a retractable lens design to help reduce the size and the weight. It weighs only 495g and 92.2mm long when retracted, achieving compact and lightweight portability.

    With the RF28-70mm F2.8 IS STM, users can enjoy beautiful and soft bokeh at any focal length throughout the easy-to-use 28-70mm zoom range and F2.8 constant aperture. The use of 2 UD lenses and 2 Glass-Molded (GMo) Aspherical lenses also help suppress various aberrations to achieve high rendering performance, offering high quality images equivalent to the RF24-105mm F4 L IS USM. Its built-in Optical Image Stabilizer offers up to 5.5-stop1 shake compensation at center and attains up to 7.5-stop shake compensation at center and 7.0-stop in peripheral2 when paired with EOS R-series cameras with In-Body Image Stabilization, to facilitate low-light and hand-held shooting. RF28-70mm F2.8 IS STM also features high level of durability and shock resistance with dust-and-water-resistant design3 equivalent to that of L-series lenses, giving peace of mind to users when shooting outdoor.

    RF28-70mm F2.8 IS STM – Compact and Lightweight F2.8 Standard Zoom Lens

    Made for: Photo Amateurs, Hybrid Shooter, Content Creator

    Best for: Travel, Landscape, Snapshots and Food

    Features:

    • An innovative compact and lightweight F2.8 Standard Zoom lens which weighs 495g and 92.2mm long when retracted.
    • The use of a single large diameter lightweight UD lens in the front element, new compact IS unit and retractable lens design help to reduce the size and the weight. The light weight of the front element also makes the center of gravity closer to the camera, making the lens feel lighter than its actual weight.
    • Newly developed 15 elements in 12 groups optical design4 with the use of 2 UD lenses to correct chromatic aberration throughout the zoom range and effective placement of 2 Glass-Molded (GMo) Aspherical lenses to achieve high rendering performance with suppression of various aberrations and compact size.
    • 9-blade circular aperture delivers beautiful and soft background blur.
    • Optical Image Stabilizer offers up to 5.5-stop1 shake compensation at center, when paired with EOS R-series cameras featuring In-Body Image Stabilization, up to 7.5-stop shake compensation at center and 7.0-stop in peripheral2 can be achieved through Coordinated Control IS.
    • 0.24m (MF) and 0.27m (AF) minimum focus distance at 28mm.
    • 0.24x max. magnification at 0.35m focusing distance at 70mm.
    • Equipped with Leadscrew type STM featuring a magnetic sensor that reads the motor’s rotational speed. By increasing the motor’s rotational speed and adopting feedback control, high-speed and high-precision AF has been achieved.
    • Supports Electronic Full Time Manual Focus5 during One-Shot or Servo AF.
    • Compatible with Focus Breathing Correction6 during movie shooting.
    • “Focus mode / Control Selector” switch design enables swift switching of “Focus / Control Ring” for manual focusing or Control Ring operation such as aperture, shutter speed, ISO speed or exposure compensation adjustment.
    • Renowned Super Spectra Coating and optimized shapes of lens elements help to improve anti-ghosting and flare performance.
    • Optional Lens Hood EW-73D further enhances flare resistance.
    • High level of durability and shock resistance with dust-and-water-resistant design3 equivalent to that of L-series lenses.

    Estimated Suggested Retail Price: To be announced

    Estimated Sales Start Date: End of September, 2024

    [1] CIPA 2024 Standard, Focal Length: 70mm, EOS R8 is used. In yaw / pitch direction.

    [2] CIPA 2024 Standard, Focal Length: 70mm, EOS R1 is used. In yaw / pitch/ roll direction.

    [3] With Dust-and-water-resistant EOS R series camera; however, it is not recommended for use under rain.

    [4] Multiple exposure shooting is not supported on EOS R5 / R6 / R / Ra / RP, it is also not possible to shoot multiple exposures with another lens using images shot with this lens. The lens distortion correction on the camera is set to [Enable] automatically when in use.

    [5] For EOS R camera supporting electronic full-time manual focus. Please refer to camera’s instruction manual for details.

    [6] Available on EOS R1 / EOS R5 Mark II / EOS R6 Mark II / EOS R8 / EOS R50. As of 12th September 2024.