Canon Officially Launches the New Compact VLOG Interchangeable Lens Camera EOS R50 and the Compact telephoto zoom lens RF-S 55-210mm f/5-7.1 IS STM - Canon HongKong

Canon Officially Launches the New Compact VLOG Interchangeable Lens Camera EOS R50 and
the Compact telephoto zoom lens RF-S 55-210mm f/5-7.1 IS STM

HONG KONG, 16th March, 2023 — Canon today announced the New Compact VLOG Interchangeable Lens Camera EOS R50 and the Compact telephoto zoom lens RF-S 55-210mm f/5-7.1 IS STM are available for sale. The small and capable enough EOS R50 is to be brought everywhere for next generation content creator to record vlogs and expands their versatility of creations for the world!

The ultra-compact 375g¹ EOS R50 is designed with vlog shooting in mind and provides non-cropped high quality 4K UHD 25p/30p movie from 6K oversampling and movie for close-up demo mode to make vlogging simple. It is equipped with a high speed 24.2MP APS-C CMOS sensor and DIGIC X Image processor to realize high speed continuous shooting of 15 FPS² (electronic shutter³) with high image quality. Besides, EOS R50 features EOS iTR AF X originated from EOS R3, delivering high performance Subject Recognition and AF tracking of People, Animals⁴ and Vehicles⁵. The new auto imaging functions such as “Creative Bracketing” and “Advanced A+” are also introduced.

Together on the same day Canon also announced RF-S Lens Series - RF-S 55-210mm f/5-7.1 IS STM, a focal length of 88-336mm (equivalent focal length at 35mm format) which further highlights the benefit of its compact optical design and expands the RF lens lineup, providing the content creators with more high-performance and affordable choice with greater room for creation.

EOS R50 - Compact Vlog Interchangeable Lens Camera

Made for: Next Generation Content Creator
Best for: VLOG and Online content creation

EOS Movie for vlogging

EOS R50 is the smallest and the lightest EOS R Mirrorless Camera⁶ with a high-speed 24.2MP APS-C size Canon CMOS Sensor combined with high-speed DIGIC X digital image processor, enabling professional EOS Movie capability for online content creators. EOS R50 supports high-quality non-cropped 4K UHD 25p/30p (6K oversampling) movies and non-cropped 100p/120p Full HD movie can also be recorded for easy capture lifestyle movies.

To make vlogging more convenient, EOS R50 features the “Movie for close-up demo” mode which quickly switches focus to the subject closest to the camera, such as a product placed in front of the camera, making the camera ideal for product introductions or review videos. EOS R50 also features "Movie IS Mode” to corrects shake when shooting handheld for natural-looking vlogs. The 5-Axis Movie Digital IS brings more effective stabilization when using with IS-equipped RF/RF-S Lens through coordinated control. Moreover, EOS R50 also features Movie Auto Level Function⁷ to correct for tilted level tends to happen when shooting hand-held automatically.

To facilitate playback of movies on various social media, the camera supports new Aspect Markers (e.g., 2.35:1; 1:1; 9:16, 13:9, 14:9) to make content that fits your favorite social media seamlessly. Using the visual guides of preferred aspect ratios while shooting to better frame and compose the shots. EOS R50 also supports vertical moving recording for vertical playback of movie on Smartphones. New Focus Breathing correction⁸ is also added to correct changes in the field of view due to change of focus distance, and new Recording Emphasis to display a flashing red outer frame on screen during recording.

EOS R50 supports shooting 10-bit HDR PQ (Rec. ITU-R BT.2100(PQ)) H.265 Movie. The Built-in movie compression transcodes 4K/FHD IPB Movie⁹ into FHD IPB Light movie of smaller size, which makes transferring to social media smoother. Delivering of high quality FHD 30p video for live streaming¹⁰ is also supported via USB with UVC/UAC compatibility, “AF for close up demos” also available when connecting via UVC/UAC. The maximum continuous recording time has been extended to 1 hour. EOS R50 also comes with a Multi-Function Shoe that supports digital sound recording for high-quality sound when creating videos.

Ultra-Compact, High Speed and High Image Quality

EOS R50 is capable of providing up to approximately 15FPS¹¹ high-speed continuous shooting with electronic shutter¹² (or up to 12FPS¹³ with electronic 1st curtain shutter) with Auto Focus/Auto Exposure Tracking. EOS R50 offers a maximum 1/8000 second for electronic shutter and supports Bulb mode. EOS R50 also supports HDR PQ high dynamic range shooting and 10-bit HEIF recording format to cater the popularity of HDR display. The built-in “Digital Lens Optimizer” (DLO) and “Clarity” setting enables output of high quality and ready-to-use JPEG images.

Taking the advantages of the DIGIC X digital image processor, EOS R50 also realizes a wide standard ISO range of 100-32000, expandable to ISO 51200, to help deliver low-noise, high-quality images even in low- light situations. To make difficult conditions easier and more beautiful, EOS R50 brings new "Creative Bracket" and "Advanced A+" features to the A+ Scene Intelligent Auto modes. The “Creative Bracket” function will automatically record 3 images with various brightness and color tones in addition to the normal image with a single shutter release, providing multiple selections for quick sharing. The new "Advanced A+" function will automatically captures multiple images and merges with advanced image processing when challenging scenes such as backlit subjects, high contrast, close-up, etc are detected by the camera. Appealing images can be obtained without the need for post-processing. With the Hybrid Auto Mode in EOS R50, it will automatically create movie form 2-4 sec clips recorded immediately before each photo is taken, VLOG can be created easily without movie editing skill.

EOS R50 also incorporates the "Depth Composition" feature, which automatically merges focus bracketed images taken with focus bracketing into an image that is clearly in focus from front to back, allowing users to check the composition results on site. In addition, EOS R50 has several Creative Tools with the SCN Mode includes Self-Portrait Mode with the smooth skin effect, Panorama Shot for capturing high-resolution panorama images, and a new "Subject Blur Guide" in Panning Mode to help users master the panning speed.

Advanced subject recognition and tracking auto focus inherited from the renowned EOS R3

With Dual Pixel CMOS AF II, EOS R50 offers extensive autofocus coverage at up to 100% of the entire image area¹⁴ and 651 AF zones, making precise focusing and tracking of subjects possible even when they move to the edge of the frame and allows for greater compositional freedom. EOS R50 features EOS iTR¹⁵ AF X inherited from EOS R3, its AF algorithm developed using Deep Learning technology provides high performance Subject Recognition and AF tracking of people, animals and vehicles. The New “Auto” Subject Detection detects and selects people, animals or vehicles as subject automatically, which providing users more flexibility when shooting different subjects.

The EOS R50 shares the same AF Algorithm with the EOS R3. Its advanced AF tracking system allows simply “grabbing” the parts of a subject to be tracked using the 1-point AF or zone AF for the camera to determine the optimum tracking position and perform subject detection and tracking. Besides, “Whole Area Tracking Servo AF” is possible from any one of the 8 “AF Area” modes, including 1-point AF or Flexible Zone AF, for flexible AF operability. It can be turned on or off during AF or continuous shooting¹⁶. When shooting with EVF, AF Point position can be selected with “Touch and Drag AF” or detected subjects can be switched by tapping the LCD screen.

Enhanced Operability and Connectivity

EOS R50 features a high precision 0.39-inch 2.36M-dot OLED electronic viewfinder with up to 120FPS display frame rate. With the “OVF simulation view assist” function, EOS R50 is able to reproduce the view of an SLR optical viewfinder by displaying more natural highlights and dark gradations with HDR technology. EOS R50 also equipped with a high definition 3.0-inch 1.62M-dot side-opening Vari-angle Clear View II LCD Touch Monitor, offering greater flexibility and convenience for more challenging low or high angles. The “Silent Shutter Function” to enable one touch switch to silent shooting is also included.

Designed as a compact VLOG camera, EOS R50 has an ultra-fast start-up time of 0.4 seconds¹⁷. The camera comes with a built-in retractable flash with Guide Number of 6 (m, ISO 100) and supports E-TTL II Flash Metering. This flash will come in handy in low-light situations or provide fill flash in backlit condition. The camera is also equipped with the Next Generation Multi-Function Shoe enhances communication capabilities and power supply¹⁸ functionality. With the built-in USB-C (Hi-Speed USB 2.0) digital terminal, recharging battery and supplying power with USB-PD is supported which further extend the creative possibility. The wired connection to Camera Connect App with full function is supported for iPhone¹⁹ and AndroidTM smartphone.

EOS R50 also provides various convenient network and connectivity options, allowing image creators to efficiently transfer image files. The camera has a built-in high-speed 802.11b/g/n (2.4Ghz) Wi-Fi for wireless network transfer to Canon’s Camera Connect App on smart devices and EOS Utility. WPA3-Personal is newly supported for added security on wireless networks. In addition, the built-in Bluetooth® low energy technology is available for easy connection with Smartphone. The auto transfer of photos and videos to image.canon cloud service makes instant backup and sharing effortless in real time.

The New EOS R50 (Black) with RF-S 18-45mm f/4.5-6.3 IS STM & RF-S 55-210mm f/5-7.1 IS STM Dual Lens Kit, EOS R50 (Black) with RF-S 18-45mm f/4.5-6.3 IS STM Lens Kit, EOS R50 (White) with RF-S 18-45mm f/4.5-6.3 IS STM (Silver) Lens Kit and EOS R50 Body (Black/White), are now available for sale.

Suggested Retail Price

EOS R50 (Black) with RF-S 18-45mm f/4.5-6.3 IS STM & RF-S 55-210mm f/5-7.1 IS STM Dual Lens Kit: HKD$8.980
EOS R50 (Black) with RF-S 18-45mm f/4.5-6.3 IS STM Lens Kit: HKD$6,580
EOS R50 (White) with RF-S 18-45mm f/4.5-6.3 IS STM (Silver) Lens Kit: HKD$6,580
EOS R50 Body (Black/White): HKD$5,480

[1] Applicable to Black Body with battery and memory card (Black Body weights 328g). White Body with battery and memory card weight 376g (White Body weights 329g).
[2] Continuous shooting speed may be slower depending on subject/shooting conditions or the camera setup or the lens used, etc. Refer to Advanced User Guide for details. For information on lenses that support the maximum continuous shooting speed with servo AF, please refer to Canon Website.
[3] Depending on the nature of subject or shooting conditions, rolling shutter image distortion may occur.
[4] Effectiveness varies depending on the subject. In some cases, dogs, cats or birds may not be detected, while some animals other than dogs, cats or birds may be detected.
[5] The vehicle detection may not function for some subjects. Or, subjects, which are not automobile or motorcycle, may be detected as vehicles. Only overall detection can be used for a racing car with a roof.
[6] Among EOS R series cameras available as of Feb 7, 2023.
[7] Cannot be used with Movie Digital IS.
[8] For compatible lenses, please refer to Canon website.
[9] Not applicable to HDR PQ movie.
[10] With computer software that supports video calls or streaming. Internal recording to the camera is disabled.
[11] Continuous shooting speed may be slower depending on subject/shooting conditions or the battery condition or the lens used, etc. Refer to Advanced User Guide for details. For information on lenses that support the maximum continuous shooting speed with servo AF, please refer to Canon Website.
[12] Depending on the nature of subject or shooting conditions, rolling shutter image distortion may occur.
[13] Continuous shooting speed may be slower depending on subject/shooting conditions or the battery condition or the lens used, etc. Refer to Advanced User Guide for details. For information on lenses that support the maximum continuous shooting speed with servo AF, please refer to Canon Website.
[14] Only when a lens compatible with the focusing area of 90% x 100% (horizontal x vertical) is attached to the camera while the Whole Area AF is active or the subject is detected by the setting other than Whole Area AF.
[15] Intelligent Tracking and Recognition.
[16] Requires customizing function to designated button.
[17] Based on CIPA testing standards.
[18] Some accessories are not supported.
[19] Requires a third-party MFi-compatible cable for wired connection to iPhone.

RF-S 55-210mm f/5-7.1 IS STM - Compact telephoto zoom lens designed for APS-C EOS R-series camera

Made for: Photo amateurs
Best for: Travel, landscape and portrait

Compact 3.8x Telephoto Zoom Lens

RF-S 55-210mm f/5-7.1 IS STM is designed for EOS R camera with APS-C sized sensor, its 3.8x zoom providing a versatile focal length equivalent to 88-336mm in 35mm full frame format. The lens weights only 270g and is approximately 92.9mm in length, making it easy to stow away in a bag or bring along on the go. It is an ideal choice as the next lens after the standard kit zoom lens with a greater reach.

Taking the advantage of RF Mount’s large diameter and short back focus, RF-S 55-210mm f/5-7.1 IS STM’s new 11 elements in 8 group optical design uses an effectively placed PMo aspherical lenses to offer high image quality with reduced number of lens element and weight. 2 UD lenses are also incorporated to correct chromatic aberration throughout the entire zoom range. The 7-blade aperture of the lens provides impressive bokeh. In addition, the renowned Super Spectra Coating and optimized shapes of lens elements help to improve anti-ghosting and flare performance. An optional Lens Hood ET-60B can further enhance flare resistance. RF-S 55-210mm f/5-7.1 IS STM is compatible with all EOS R bodies²⁰, providing convenient user experiences for APS-C or Full Frame EOS R users. The lens is also features outstanding ability in capturing close-up images. The lens provides 0.28x maximum magnification at 210mm focal length with only 0.73m minimum focusing distance. This makes the lens an ideal choice for close subjects such as flowers and butterflies.

Up to 4.5-Stop Optical Image Stabilization to Facilitate Handheld Shooting

The lens’ optical image stabilizer offers up to 4.5-stop²¹ shake compensation to facilitate handheld shooting with a slower shutter speed. When paired with EOS R Series Cameras equipped with In-Body Image Stabilization, up to 7.0-stop²² shake compensation can be achieve with Coordinated Control IS. RF-S 55-210mm f/5-7.1 IS STM features “Focus/Control Ring²³” design, which user can switch from camera’s menu between Focus Ring operation or Control Ring operation such as aperture, shutter speed, ISO speed or exposure compensation adjustment. The lens is also compatible with Focus Breathing Correction²⁴ when shooting movies. The lens is equipped with Leadscrew type STM with rear focusing system for high-speed and accurate AF and smooth Movie AF, empowering users to grasp every fleeting photo and video opportunity with confidence.

The New RF-S 55-210mm f/5-7.1 IS STM is now available for sale now and the suggested retail price is HKD$3,080.

[20] When mounted on a Full Frame EOS R-series camera, [1.6x (crop)] will be set automatically.
[21] CIPA Standard, Focal Length: 210mm, EOS R10 is used. In yaw/pitch direction.
[22] CIPA Standard, Focal Length: 210mm, EOS R7 is used. In yaw/pitch direction.
[23] Operates as Focus Ring only when mounted on EOS R5/R6/R/Ra/RP.
[24] Available on EOS R6 Mark II / EOS R8 / EOS R50. As of 8 Feb 2023.

About Canon Hongkong Company Limited

Canon Inc. (TSE:7751 / NYSE:CAJ) was founded in 1937 in Japan. Its predecessor, Precision Optical Instruments Laboratory, produced Japan's first 35 mm focal-plane-shutter camera “Kwanon” in 1934. From there, Canon Inc. expanded into the photocopying and printing industries, launching Japan's first plain-paper copier NP-1100 in 1970 and the world's first inkjet printer BJ-80 in 1985. Through the years, Canon Inc. has acquired in-depth experience in digital imaging product manufacturing, research and development. Pioneering in innovative products development, Canon Inc. holds the most technology patents in the imaging industry. Canon Inc. also makes significant contributions to promote photography. Today, Canon Inc. has a strong global presence, representing one of the most important market players in the imaging, office and industrial product categories. As of 31 December 2022, Canon's global revenue was US$30.31 billion.

In 1971, Canon Hongkong Co., Ltd. (Canon Hong Kong) was established as one of the first Canon offices in Asia. Canon Hong Kong is a Total Imaging Solution provider, providing professional pre-sales, marketing and after-sales services for all Canon products and solutions in Hong Kong and Macau. With the solely owned subsidiary Canon Business Solutions (Guangdong) Co., Ltd. established in 2018, the company continues to deliver intelligent total business solutions and professional services to Greater Bay Area. Canon Hong Kong adheres to Canon’s corporate philosophy of “Kyosei”, encouraging the company and staff to engage social, charitable and environmental activities for the community. Implementing internationally-recognized management system, Canon Hong Kong has achieved ISO 9001, ISO 14001, ISO 45001 and ISO 27001 (Canon Digital Production Center) certifications.

For more information about Canon Hong Kong, please visit our website: https://hk.canon.