Canon Expands its EOS system of Cameras and Lenses with the Launch of the New EOS R System, Achieving Unprecedented Image Quality,
    Enhanced Usability, and Expanded Photographic Possibilities
     

    HONG  KONG, 18 September 2018 – Canon announced today announced the New EOS R Imaging System – comprising the EOS R, Canon’s first Full Frame Mirrorless Digital Interchangeable Lens, four RF Lenses as well as EOS R system accessories- a new imaging system of cameras and lenses that achieves unprecedented image quality, enhanced usability, and expanded photographic possibilities. The command of light is the essence of visual expression through photo and video, for which lenses are vital. In pursuit of even higher image quality, Canon has created the new EOS R System, which features a revised lens mount—the point of contact between camera and lens—that expands the possibilities of optics, allowing for even greater freedom when designing lenses.

    New EOS R System

     

    Created to utilize RF lenses—born of lens design ideals—to the fullest, the EOS R System employs the newly developed RF Mount, a fully electronic controlled lens mount with a large 54mm internal diameter, a short flange distance of 20mm and a high capacity, high speed data communication system between camera and lens.  The RF Mount employs the same large 54mm internal diameter as the renowned EF mount, enables RF Lenses to achieve peak optical performance, delivers maximum freedom of optical design and ensures future system expandability. Its short 20mm flange distance through the use of mirrorless camera design allows a shorter back focus distance, the lens’ rearmost lens element thus can be placed very close to the focal plane of a camera’s image sensor, which means nearly all of the optical system length can be utilized for image quality enhancement. Furthermore, the 20mm flange distance is selected to maintain balance between optimal image quality and the demand for durability and reliability for professional use. The RF Mount also features a newly developed high capacity, high speed data communication system with a future-proof 12-pin electrical contacts. With 10 times the existing transmission speed, the new communication system allows more precise lens controls, real time image processing and aberration corrections and enhanced shooting operation with the new Control Ring featured in all RF Lenses. Through this advancement, Canon is now able to expand the possibilities of high image quality, advanced specifications and compact design to deliver attractive interchangeable lenses options previously thought unachievable.
    The new EOS R, Canon’s 1st Full Frame Mirrorless Digital Interchangeable Lens Camera, is designed to take full advantage of the strengths of the new RF mount to achieve high quality images in a more compact and lightweight body than conventional DSLR cameras. EOS R features a 30.3MP CMOS Sensor, latest DIGIC 8 processor, new generation Dual Pixel CMOS AF (DAF) with world’s fastest AF speed of 5,665 AF positions, 4K Video Shooting with Canon Log and 10-bit output and a host of improved photographic and video features.  Designed with EVF-based operation in mind, EOS R retained the acclaimed EOS intuitive operation by completely re-designing the layout of control interface. The EOS R is fully compatible with EF and EF-S lenses through the use of EF-EOS R mount adapter, allow users to harness the maximum potential of the EF and EF-S lenses in their possession. 
     
    Four new RF lenses are also launched with the EOS R, are the including Canon’s first F2 Standard Zoom Lens RF 28-70mm f/2L USM, Ultra-fast Standard Lens RF 50mm f/1.2L USM, Standard Zoom Lens RF 24-105mm f/4L IS USM and versatile Macro Lens RF 35mm f/1.8 Marco IS STM. Apart from these, Canon also launched 3 types of Mount Adapter EF-EOS R, Battery Grip BG-E22 and other accessories for EOS R to further strength the EOS R system. The EOS R system, together with the current EOS Full Frame DSLR and EF Lenses, provides professionals and photo amateurs a wide range of Full Frame Camera and Lens selections to meet the demands of various shooting style and photo genres.   
     
    In addition to the EOS R system, Canon also announced the new lightweight professional Super Telephoto Lens EF 400mm f/2.8L IS III USM and EF 600 mm f/4L IS III USM, a Fast Standard Lens EF-M 32mm f/1.4 STM for EOS M system and a compact Speedlite EL100, further expanding the choices of professional photographers and amateurs in EOS ecosystem.
     
    Canon’s EOS System made its debut in 1987 and flourished with EF lenses at its core. Today EF lenses are the system’s keystone and are also employed by such products as cinema cameras and network cameras, and have come to support the development of a variety of the Company’s businesses as an enduring core of Canon’s input technologies. With the addition of the new EOS R System to the continuing EOS System, Canon is further expanding the boundaries of image capture and strengthening the EOS System as a whole.
     
     
    EOS R – Canon’s first Full-frame Mirrorless Digital Interchangeable Lens camera employing new RF Mount
     
    Target Customers: Professional Photographers, Videographers and Photo Amateurs
    Shooting Themes: Professional Portrait, Wedding Photography, Landscape and Video Productions
     
    High Image Quality in Compact Form Factor with Newly Developed Full-Frame CMOS Image Sensor, New RF Mount and Latest DIGIC 8 Imagine Processor
    • Newly developed 30.3-megapixels Canon Full-frame CMOS image sensor with optical design optimized for RF Lenses
    • Use of new RF Mount  for high quality images within a compact camera body
    • Features the latest Powerful DIGIC 8 digital imaging processor for a host of new functions
    • Standard ISO range of 100-40000 and expandable to ISO 50-102400
    • Adopts the CR3 RAW format and C-RAW compact RAW format with file size approx. 40% smaller than normal RAW
    • Supports the In-camera “Digital Lens Optimizer” (DLO) when shooting JPEG to further improve image quality
    • Supports 1.6x cropped shooting for both still photo and movie shooting when RF or EF lenses are used. When EF-S lenses are used, 1.6x cropped shooting will be enabled automatically
    • Max. 8FPS high-speed continuous shooting and Max. 5FPS continuous shooting with SERVO AF
    • “Dual Sensing IS” is available to enhances stabilization performance of the RF lenses 1 when shooting still images
    • Supports “Anti-Flicker Shooting” to ensure more consistent exposure and color when shooting under flickering light source such as fluorescent light
    • Features “Silent Shutter” to bring completely silent and mechanical shake-free shooting 2
    • Incorporates the “Dual Pixel RAW” shooting to achieve the best RAW image quality by three image post-processing functions including “Image Micro-adjustment”, “Bokeh Shift” and “Ghosting Reduction”
    • Supports “Multiple Exposure” and “HDR Mode” for high dynamic range  Shooting
     
    A  Breakthrough in Focal Plane Autofocus Technology - Dual Pixel CMOS AF Now Achieves the World’s Fastest AF Speed of 0.05 sec with Maximum 5,655 Selectable AF Positions and the World’s First Full-frame Camera Capable to Autofocus at Nearly Complete Darkness of EV -6
    • Achieves the world’s fastest AF speed of 0.05 sec with Dual Pixel CMOS AF 3
    • Dual Pixel CMOS AF now covers approx. 100% vertical x 88% horizontal of the image area 4 with max. 5,655 AF positions5
    • World’s first full-frame camera to offer minimum EV for autofocus at  EV -6 ( 6), a nearly complete darkness where human eyes would have difficulty in discerning details
    • 7 AF methods including the newly added Expand AF area (Above, below, left and right), Expand AF area (around), Large Zone AF (vertical) and Large Zone AF (horizontal), for different subjects and scenarios
    • Supports “Eye Detection AF” 7 that keeps the subject’s eye in precise focus for portrait photo
    • Servo AF is available with customizable tracking characteristics adopted from advanced DSLR cameras
    • “Touch and Drag AF” on LCD monitor is supported for convenient AF position selection when shooting with EVF
     
    4K UHD Movie Recording with Canon Log, Focus Guide from Cinema EOS and 10-bit 4:2:2 HDMI output
    • Supports 4K UHD 29.97p/25p/24.0p/23.98p movie recording in H.264 MP4 format with selection of ALL-I (480 Mbps) or IPB (120 Mbps) compression
    • Supports Full HD 59.94p/50p/29.97p/25p/24.0p/23.98p8 and HD 100p/119.9p “High Frame Rate” movie recording9
    • “4K Frame Grab” function is available for extracting an approx. 8.3MP JPEG from any 4K footage10
    • Built-in Canon Log for movie recording with up to 12-stop dynamic range11 and compatible with both internal recording and HDMI output
    • Supports uncompressed 4K 4:2:2 10-bit HDMI output. When Canon Log is enabled, ITU-R BT.2020 standard can also be selected to output 4K footage with ample dynamic range, rich gradation and wide color gamut to an external recorder
    • “DAF Focus Guide” function as found in Cinema EOS cameras and “Peaking” function are newly added to assist precise Manual Focus
    • 4K and Full HD Time-lapse movie functions are available 12
    • Features in-body 5-axis electronic IS to enable “Movie Digital IS” for steady handheld movie. When used with compatible lenses13, “Combination IS” with better stabilization performance will be enabled automatically
    •  “Custom Movie Servo AF” allows customization of Movie Servo AF characteristics
    • “Distortion Correction” is now possible in movie shooting with RF Lenses
    • Newly supports the 1/8-stop aperture adjustment during movie recording with RF lenses
    • Headphone jack and external microphone jack are available
     
    Completely redesigned camera control with EVF-based operation in mind to offer easier one-hand camera operation and high level of customization
    • High Quality 0.5-inch 3.69M-dot OLED Color Electronic Viewfinder (EVF) with approx. 100% coverage and 0.76x magnification. The viewfinder’s optics features an glass-molded aspherical lens to deliver vivid and clear image with minimal aberrations at all angle
    • 3.15-inch 2.1M-dot side-opening Vari-angle Clear View II LCD Monitor with touch function for flexible shooting angle
    • Features a 128 x 128 dot-matrix reflective memory LCD top panel to provide essential shooting information
    • An innovative “Multi-function Bar” (M.Fn Bar)  is added next to the EVF to allow user to change customizable setting by tapping or swiping while looking through the viewfinder.
    • A new “Flexible-priority” exposure mode (Fv mode) is added to enable flexible manual or automatic configuration of shutter speed, aperture, ISO speed and exposure compensation by just 2 dials, so users can flexibly switch between P/Tv/Av/M  operations without changing shooting mode.
    • A new Multi-function Lock button  (on camera top) to lock/unlock the operations of the dials, touch monitor or lens control ring instantly by one simple press to prevent changing settings accidentally
    • Built-in with “Bulb Timer”
    • Supports High Speed UHS-II SD/SDHC/SDXC Card
    • USB Type-C (USB 3.1 Gen 1) digital terminal enables fast transfer of images and videos for tethered shooting.
    • Battery charging via the USB Type-C port with USB Power Adapter PD-E114 is possible
    • A compact shutter unit with maximum 1/8000s shutter speed and approx. 200,000-cycle durability15 is adopted. The shutter will be closed when camera power is turned off to protect the image sensor and minimize dust deposition
    • Lightweight and rigid magnesium alloy body construction to ensure rigidity similar to EOS-1 Series camera
    • Reliable dust-and-water-resistant design16
     
    Built-In with Wi-Fi and Bluetooth for Convenient Photo Sharing and Remote Shooting
    • Built-in Wi-Fi for remote shooting and image transfer to smartphones.
    • Built-in Bluetooth® low energy technology for easy wake-up of camera from a smartphone17, GPS information acquisition18, remote shooting from a smartphone or Wireless Remote Controller BR-E119
    • “Transfer Images to smartphones after shot” and “Automatic sending images to computer”20 function are supported
    • Additional wireless functions such as FTP transfer is supported via Wireless File Transmitter WFT-E7 II D (optional)
     
    Suggested Retails Price:
    EOS R Body: HK$17,480  (Free Mount Adapter EF-EOS R*)
    EOS R with RF 24-105mm f/4L IS USM Kit Set:HK$25,580 (Free Mount Adapter EF-EOS R*)
    Limted-time Special Offer HK$24,680 (Free Mount Adapter EF-EOS R*)
    Sales Start Date: 9th Oct 2018
     
    *Early Bird Promotion. While Stock Last
     
    1 For still images shooting only. Compatible lenses: RF 24-105mm f/4L IS USM and RF 35mm f/1.8 IS STM (as of 4th September, 2018).
    2 When silent shutter is enabled, the following functions are inactivated: Multiple-exposure shooting, HDR shooting, Multi Shot Noise Reduction, Long Exposure Noise Reduction, Flash photography, Continuous shooting, AEB shooting, Anti-flicker detection, Dual Pixel RAW shooting.
    3 Among all the interchangeable lens digital cameras incorporating the 35mm full-frame equivalent image sensor with phase detection and contrast detection AF on the image plane. Calculated from the results of measured AF time, based on CIPA guidelines (differs depending on shooting conditions and lens used). Measured using internal methods. Measurement conditions; Focus brightness: EV12 (average temperature/ISO 100), Shooting Mode: M, using the RF 24-105mm f/4 L IS USM (at a focal length of 24mm) with the following settings: shutter released using the shutter button, one-point AF (center), one-shot AF.
    4 With compatible lenses only. Compatible lenses include all RF lenses and most of the current EF lenses. Please refer to the compatible information on Canon website after launched.
    5 When selecting point using the directional keypad. When the AF area is automatically selected, the focus area is divided into a maximum of 143 sections.
    6 Among all the interchangeable lens digital cameras incorporating the 35mm full-frame equivalent image sensor with phase-difference detection AF on the image plane. As of September 4th, 2018 (researched by Canon). According to the Canon standard. (During still photo shooting, f/1.2, Center AF point, One-Shot AF, at 23°C/73°F, ISO100).
    7 Eye Detection AF operates during One-shot AF and [Face + Tracking] AF only. It is not available during Servo AF and movie shooting.
    8 Full HD 59.94p and 50.0p is not available with “Movie Cropping”.
    9 Movie Servo AF is not applicable to High Frame Rate Movie. High Frame Rate Movie is not possible with “Movie Cropping”. Maximum recording time is 7 min 29 sec.
    10 Frame Grab from Full HD/HD movies is not possible. As movie frames are saved as still images, image quality is not equivalent to normal still images. Aspect ratio is 16:9.
    11 When ISO is set to 400. When Canon Log is enabled, the only exposure mode available is M mode (Auto ISO is not supported). Peripheral illumination correction is also disabled.
    12 Maximum 3600 exposures, maximum 2 minutes (NTSC) or 2 minutes 24 second (PAL) time-lapse movie can be shot.
    13 Compatible lenses: RF 24-105mm f/4L IS USM and RF 35mm f/1.8 Macro IS STM.
    14 Battery charging is compatible with Battery Pack LP-E6N only. USB Power Adapter PD-E1 is recommended for battery charging.
    15 Shutter durability may vary depending on usage and environmental conditions.
    16 It is not recommended for use under rain.
    17 Pairing of the camera and smart device is required for the first time. In some cases, an iOS smart device may require operation from the device side. Both camera and smart device have to be within a certain distance when the Camera Connect App is active. In remote shooting and Image viewing mode, it will switch from Bluetooth to Wi-Fi connection. For Android, Android 5.0 (or later) and Bluetooth 4.0 (or later) are required. For iOS, Bluetooth 4.0 (or later) is required (iPhone 4s or later, iPad 3rd generation or later, iPod touch 5th generation or later). Some devices that fulfil the mentioned requirements may not be able to connect via Bluetooth, however Image transfer and other remote operations will still be possible through Wi-Fi connectivity.
    18 The camera and smartphone need to be connected via Bluetooth. While Wi-Fi connection is established, GPS data cannot be renewed.
    19 Pairing between the camera and a compatible smartphone (or Wireless Remote Controller BR-E1) beforehand are required. Both camera and the compatible smartphone (or BR-E1) have to be within a certain distance.
    20 Both the camera and computer must be connected to the same Wi-Fi network. Pairing of the camera and the Image Transfer Utility 2 software is required for the first time. When sending images automatically, the camera must be turned on, and the computer must also be turned on and logged in. To automatically transfer new/non-transferred images only, proper setting is necessary.
    Battery Grip BG-E22
     
    • Dedicated Battery Grip for EOS R which can accommodate two Battery Pack LP-E6N for high-volume shooting
    • Works as a vertical grip for more comfortable camera operation at vertical orientation
    •  Shutter button, Multi-function button, Main dial, Quick Control dial, AF start button, AE lock button and AF point selection button are provided for more consistent vertical shooting experienceBattery Grip BG-E22
    • A USB Type-C charging terminal[1] is available and supports battery charging with the bundled USB Power Adapter PD-E1[2]. It is not necessary to attach to the camera body when charging
    • A traditional PC terminal is added for connecting studio flash unit with PC cord
    • Equipped with a camera alignment pin hole on the bottom part to facilitate video shooting when using on a video tripod
    • Dust-and-water-resistant design[3]

     

    Suggested Retails Price: HK$2,480
    Sales Start Date: 9th Oct 2018

     

    [1] The USB Type-C connector on BG-E22 is for battery charging only; for digital output or communication, use the USB Type-C terminal on the camera body.

    [2]Battery charging is compatible with Battery Pack LP-E6N only. Charging is also possible when two packs of LP-E6N are loaded, the LP-E6N closer to the battery magazine’s release handle will be charged first. Charging is not possible when one LP-E6N and one LP-E6 are loaded. When the battery power is above 90%, charging is not possible.
    [3] It is not recommended for use under rain.

     

    New RF Lens Series for the New EOS R System
     
    RF 50mm f/1.2L USM – The Legendary f/1.2 Standard Prime Lens that proves the high potential of RF mount and Canon’s Leading Optical Technology
     
    Target customer: Professional Photographers, Videographers and High Amateurs
    Shooting Themes: Professional Portrait and Wedding Photography
     
    • A f/1.2 large aperture autofocus lens developed with Canon’s leading optical technology and taking the full  advantages of short back focus distance and large diameter of the new RF lens mount
    • Newly developed 15 elements in 9 groups optical design with 3 aspherical lens elements and 1 UD lens to deliver incredible resolution even at f/1.2
    • Use of 2 large-diameter Ground aspherical lens elements and 1 Glass-molded (GMo) aspherical lens element to achieve superior image quality from center to periphery even at maximum aperture of f/1.2
    • Use of 1 UD lens to reduce axial chromatic aberration and chromatic aberration of magnification
    • A large f/1.2 aperture produces a shallow depth of field with amazingly soft background blur and offers a faster shutter speed to handle low-light condition
    • Ring-type USM and Front lens focusing for fast and accurate AF, Full-time Manual Focus is also supported
    • Application of ASC (Air Sphere Coating) to reduce lens flare and ghosting caused by reflections and improve image clarity and contrast when shooting into backlight
    • 10-blade circular aperture delivers beautiful and soft background blur
    • 0.4m minimum focusing distance with 0.19x maximum magnification
    • Incorporates the RF lens control ring which allows user to adjust assigned camera setting such as ISO speed, shutter speed or aperture value directly from the lens
    • Same high level of durability and shock resistance as EF L-series lenses to meet the demand of professional users
    • Fluorine coating on foremost and rearmost lens surfaces helps prevent dust, oil and water sticking to the lens and makes cleaning easy by a dry cloth
    • Dust-and-water-resistant design to enable shooting in harsh conditions1
    • A new petal-type Lens Hood ES-83 and Lens Case LP1319 are included
     
    Suggested Retails Price: HK$18,880
    Sales Start Date: 25th Oct 2018

    1 With EOS R Body and requires an optional Canon 77mm Protect Filter to maximize the dust-and-water resistance. However, it is not recommended for use under rain.
     
    RF 28-70mm f/2L USM – Revolutionary Constant f/2 Large Aperture Standard Zoom Lens developed with Canon’s Leading Optical Technology
     
    Target customer: Professional Photographers, Videographer and High Amateurs
    Shooting Themes: Professional Portrait and Wedding Photography, Landscape and Astrophotography

     

    • This never-seen-before constant f/2 large aperture standard zoom lens, taking the full  advantages of short back focus distance and large diameter of the new RF lens mount, offers a strong sense of three-dimensional depth and stunning background blur throughout the entire zoom range
    • Newly developed 19 elements in 13 groups optical design with 4 aspherical lens elements, 1 Super UD and 2 UD lens elements to achieve even higher image quality than the EF 24-70mm f/2.8L II USM
    • Effective placement of 2 Ground aspherical lens elements and 2 Glass-molded (GMo) aspherical lens elements to significantly reduce spherical aberration, distortion and astigmatism for superior image quality from center to periphery throughout entire the zoom range 
    • Use of 1 Super UD and 2 UD lens elements to minimize axial chromatic aberration and chromatic aberration of magnification to achieve high image quality with high resolution and high contrast
    • Application of both SWC (Subwavelength Structure Coating) and ASC (Air Sphere Coating) to significantly reduce lens flare and ghosting and enhance image clarity and contrast when shooting into backlight
    • 9-blade circular aperture produces beautiful background blur
    • 0.39m minimum focusing distance with 0.18x maximum magnification (at 70mm)
    • Inner focusing design with Ring-type USM to provide fast and accurate AF, Full-time Manual Focus is also supported
    • Incorporates the RF lens control ring which allows user to adjust assigned camera setting such as ISO speed, shutter speed or aperture value directly from the lens
    • Same high level of durability and shock resistance as EF L-series lenses to meet the demand of professional users
    • Fluorine coating on foremost and rearmost lens surfaces helps prevent dust, oil and water sticking to the lens and makes cleaning easy by a dry cloth
    • Dust-and-water-resistant design to enable shooting in harsh conditions1
    • A new petal-type Lens Hood EW-103 and Lens Case LP1424 are included
     
    Estimated Retails Price: HK$24,680
    Estimated Sales Start Date: Dec 2018

    1 With EOS R Body and requires an optional Canon 95mm Protect Filter maximize the dust-and-water resistance. However, it is not recommended for use under rain.
     
    RF 24-105mm f/4L IS USM –Standard L-series Zoom Lens Achieving Remarkable 0.05 sec Autofocus Speed with Nano USM Technology
     
    Target customer: Professional Photographers, Videographer and Photo Amateurs

    Shooting Themes: Landscape, Portrait, Travel, Snapshot

    • Compact and versatile L-series standard zoom lens with class leading AF speed and Image stabilization
    • Incorporates Canon’s new thin-type high torque Nano USM and achieves a remarkable AF speed of 0.05 sec1during still photo shooting with EOS R. It also supports Full-time Manual Focus and provides silent and smooth Movie Servo AF during movie shooting
    • Newly developed 18 elements in 14 groups optical design with 4.4x zoom that offers coverage from wide-angle to mid-telephoto
    • Effective placement of 3 Glass-molded (GMo) double-surface aspherical lens elements to correct spherical aberration, distortion and astigmatism significantly and achieve high-contrast image quality from center to periphery throughout the entire zoom range
    • Use of 1 UD lens elements to reduce axial chromatic aberration and chromatic aberration of magnification for high image quality
    • Optical Image Stabilizer unit offers up to 5-stop shake compensation2with Dual Sensing IS technology on EOS R
    • Application of ASC (Air Sphere Coating) to reduce lens flare and ghosting caused by reflections and improve image clarity and contrast when shooting into backlight
    • 0.45m minimum focusing distance with 0.24x maximum magnification (at 105mm)
    • 9-blade circular aperture delivers beautiful background blur
    • Incorporates the RF lens control ring which allows user to adjust assigned camera setting such as ISO speed, shutter speed or aperture value directly from the lens
    • Same high level of durability and shock resistance as EF L-series lenses to meet the demand of professional users
    • Fluorine coating on foremost and rearmost lens surfaces helps prevent dust, oil and water sticking to the lens and makes cleaning easy by a dry cloth
    • Dust-and-water-resistant design to enable shooting in harsh conditions3
    • A new petal-type Lens Hood EW-83N and Lens Case LP1319 are included
     
    Suggested Retails Price: HK$8,880
    Sales Start Date: 9th Oct 2018
     
    1 Calculated from the results of measured AF time, based on CIPA guidelines (differs depending on shooting conditions and lens used). Measured using internal methods. Measurement conditions; Focus brightness: EV12 (average temperature/ISO 100), Shooting Mode: M, using the EOS R and RF 24-105mm F4 L IS USM (at a focal length of 24mm) with the following settings: shutter released using the shutter button, one-point AF (center), one-shot AF.
    2 CIPA Standard, Focal Length: 105mm, EOS R is used.
    3 With EOS R Body, however it is not recommended for use under rain.
     
    RF 35mm f/1.8 Macro IS STM – A Compact f/1.8 Wide-angle Macro Lens with 0.5x Magification and Powerful Hybrid IS
     
    Target customer: High Amateurs and Photo Enthusiasts
    Shooting Themes: Close-up, Snapshots, Food and Portrait
     
    • A compact and lightweight f/1.8 wide-angle macro lens with Hybrid IS and 0.5x macro function
    • A compact design which weights only 305g and only 62.8mm long
    • Newly developed 11 elements in 9 groups optical design with 1 Glass-molded (GMo) aspherical lens element to correct spherical aberration and achieve high image quality from infinity to close-up
    • 0.5x maximum magnification with 0.17m minimum focusing distance
    • Equipped with Canon’s Hybrid Image stabilizer (IS) which corrects both angle-based and shift-based camera shake common in macro photography. It offers up to 5-stop shake compensation during normal shooting1 with Dual Sensing IS technology on EOS R and up to 3-stop at 0.5x magnification2
    • Bright f/1.8 aperture and wide angle of view are also suitable for snapshots
    • A large gear-type Stepping Motor (STM) provides fast AF and Smooth Movie Servo AF during movie shooting, Full-time Manual Focus is also supported
    • 9-blade circular aperture for beautiful background blur
    • Incorporates the RF lens control ring which allows user to adjust assigned camera setting such as ISO speed, shutter speed or aperture value directly from the lens
    • MacroLite Mount is provided at the front of the lens for the optional Macro Twin Lite MT-26EX-RT and Macro Ring Lite MR-14EX II
     
    Estimated Retails Price: HK$4,180
    Estimated Sales Start Date: Dec 2018
     
    1 CIPA Standard, Focal Length: 35mm, EOS R is used.
    2 Canon Standard. Based on a shutter speed of [1/focal length] seconds, said to be the limit for hand-held photography without image stabilization.
    Canon also releases 3 types of Mount Adapter EF-EOS R for the new EOS R digital interchangeable lens camera. Each of these adapters makes it possible for any existing EF and EF-S lenses to be used with EOS R system Camera with full functionality1.
     
    Mount Adapter EF-EOS R
    • A Standard EF to RF mount adapter to allow the use of  EF and EF-S lenses on EOS R system’s digital camera
    • Supports all functions of all existing EF and EF-S lensesincluding autofocus and Image Stabilization
    • Exterior design is consistent with the EF lenses as well as the EOS R camera
    • Metal mount on both lens and camera sides for robustness and durability
    • Dust-and-water-resistant design2
     
    Suggested Retails Price: HK$880
    Sales Start Date: 9th Oct 2018
     

     

    Control Ring Mount Adapter EF-EOS R
    • An EF to RF Mount adapter equipped with a RF Lens Control Ring, which allows user to adjust assigned camera setting such as ISO speed, shutter speed or aperture value directly even when using EF or EF-S lenses
    • Other features are same as the standard Mount Adapter EF-EOS R
     
    Suggested Retails Price: HK$1,680
    Sales Start Date: 9th Oct 2018

    1 Excludes EF-M lenses and CN-E lenses. Some functions of EF lenses may not be supported due to camera specifications.
    2 With EOS R Camera and EF L Lens with dust-and-water-resistant design. However, It is not recommended for use under rain.
    Drop-in Filter Mount Adapter EF-EOS R
    Drop-in Filter Mount Adapter EF-EOS R
    (with Drop-in Variable ND Filter A)
    Drop-in Filter Mount Adapter EF-EOS R
    (with Drop-in Circular Polarizing Filter A)
     
    • An EF to RF Mount adapter equipped with a drop-in filter slot to accommodates tailor-made Drop-in Circular Polarizing Filter A, Drop-in Variable ND filter A or Drop-in Clear Filter A
    • Available in 2 Options:
    • Drop-in Filter Mount Adapter EF-EOS R with Drop-In Circular Polarizing Filter A
    • Drop-in Filter Mount Adapter EF-EOS R with Drop-In Variable ND Filter A
    • Drop-in Circular Polarizing Filter A comes with a dial for adjusting the polarizing angle when installed 
    • Drop-in Variable ND filter A comes with a dial for adjusting the density of the ND filter between ND3 to ND500 of  light reduction1, equivalent to 1.5 and 9 stops of shutter speed
    • Allows the convenient use of PL-C and variable ND filter with special lenses such as Fisheye Lens, Ultra-wide Angle Lenses, TS-E Lenses or Large Aperture Telephoto Lenses, which installation of front filter is difficult 
    • Also allows the use of one set of filters to accommodate shooting with EF and EF-S lens of various filter diameters
    • The variable ND filter is also useful for Movie Shooting
    • Drop-in Clear Filter A2, Drop-In Circular Polarizing Filter A and Drop-In Variable ND Filter A are available for individual sales.
    • Other features are same as standard Mount Adapter EF-EOS R
     
    Estimated Retails Price:
    Drop-in Filter Mount Adapter EF-EOS R with Drop-In Circular Polarizing Filter A: HK$2,480
    Drop-in Filter Mount Adapter EF-EOS R with Drop-In Variable ND Filter A: HK$3,280
    Drop-in Circular Polarizing Filter A: To be Confirmed
    Drop-in Variable ND filter A: To be Confirmed
    Drop-in Clear Filter A: To be Confirmed
     
    Estimated Sales Start Date: Dec 2018

     

    1 Shooting above ND250 (equivalent to 8 shutter speed stops) may result in blue hues and uneven density.
    2 Required Drop-in Clear Filter A if Drop-In Circular Polarizing Filter A or Drop-In Variable ND Filter A are not installed.
    EF 400mm f/2.8L IS III USM – Professional f/2.8 Image Stabilized Super Telephoto Lens with significant weight reduction
     
    Target Customers: Professional Photographers, videographers and High Amateurs
    Shooting Themes: Indoor Sports, Motor Sports, Professional Portrait, Wildlife and Video Production 

     

    • A significant weight reduction to 2,840g only, over 25% reduction (1,010g)  from its predecessor, thanks to the redesigned optical system and the use of new Carbon-fiber Reinforced Magnesium Alloy for lens barrel construction
    • Newly developed 17 elements in 13 group optical design with 2 Fluorite Lens Elements and 1 Super UD Lens Elements
    • Two fluorite lenses and one Super UD lens favorably correct chromatic aberration and deliver high resolution and high contrast images
    • New compact image stabilizer unit for shake compensation up to 5-stop shutter speed[1]. IS Mode 1/2/3 are provided.
    • Application of ASC (Air Sphere Coating) to reduce lens flare and ghosting caused by reflections and improve image clarity and contrast when shooting into backlight
    • Adopts an electronic focusing ring to enable 3 manual focusing speeds selection
    • Power Focus (PF) mode enables smooth focusing for movie shooting
    • 9-blade circular aperture produces beautiful out-of-focus images
    • Reduced minimum focus distance to 2.5m with 0.17x magnification
    • Newly features Heat Shield Coating on the Lens Exterior and Lens Hood to reduce the effect of heat to optical system under hot sun condition
    • Same high level of durability and shock resistance as predecessor is maintained while achieving signification weight reduction
    • Fluorine coating on foremost and rearmost lens surfaces helps prevent dust, oil and water sticking to the lens and makes cleaning easy by a dry cloth
    • Dust-and-water-resistant design to enable shooting in harsh conditions[2]
    • Bundled with new Lens Cap E-180E, Lens Hood ET-155 (WIII) and Lens Soft Case LS400
    • Optional Accessories includes new Lens Short Hood ET-155B, Lens Case 400E are also available  
     
    Estimated Retails Price: HK$99,480
    Estimated Sales Start Date: Dec 2018
     
    [1] CIPA Standard, Focal Length: 400mm, EOS-1D X Mark II is used.
    [2] With EOS-1D Series. However, it is not recommended for use under rain.
    EF 600mm f/4L IS III USM – Professional f/4 Image Stabilized Super Telephoto Lens with significant weight reduction
     
    Target Customers: Professional Photographers, videographers and High Amateurs
    Shooting Themes: Outdoor Sports, Motor Sports, Wildlife and Video Production 
     
    • A significant weight reduction to 3,050g only, over 20% reduction (870g)  from its predecessor, thanks to the redesigned optical system and the use of new Carbon-fiber Reinforced Magnesium Alloy for lens barrel construction
    • Newly developed 17 elements in 13 group optical design with 2 Fluorite Lens Elements and 1 Super UD Lens Elements
    • Two fluorite lenses and one Super UD lens favorably correct chromatic aberration and deliver high resolution and high contrast images
    • New compact image stabilizer unit for shake compensation up to 5-stop shutter speed[1]. IS Mode 1/2/3 are provided.
    • Application of ASC (Air Sphere Coating) to reduce lens flare and ghosting caused by reflections and improve image clarity and contrast when shooting into backlight
    • Adopts an electronic focusing ring to enable 3 manual focusing speeds selection
    • Power Focus (PF) mode enables smooth focusing for movie shooting
    • 9-blade circular aperture produces beautiful out-of-focus images
    • Reduced minimum focus distance to 4.2m with 0.15x magnification
    • Newly features Heat Shield Coating on the Lens Exterior and Lens Hood to reduce the effect of heat to optical system under hot sun condition
    • Same high level of durability and shock resistance as predecessor while achieving signification weight reduction
    • Fluorine coating on foremost and rearmost lens surfaces helps prevent dust, oil and water sticking to the lens and makes cleaning easy by a dry cloth
    • Dust-and-water-resistant design to enable shooting in harsh conditions[2]
    • Bundled with new Lens Cap E-185C, Lens Hood ET-160 (WIII) and Lens Soft Case LS600
    • Optional Accessories includes new Lens Short Hood ET-160B, Lens Case 600E are also avaialble
     
    Estimated Retails Price: HK$107,380

    Estimated Sales Start Date: Dec 2018


    [1] CIPA Standard, Focal Length: 600mm, EOS-1D X Mark II is used
    [2] With EOS-1D Series. However, it is not recommended for use under rain.
    EF-M 32mm f/1.4 STM - First f/1.4 Large Aperture EF-M Stanard Lens for EOS M series cameras
     
    Target customer: Amateurs and Photo Enthusiasts
     Shooting Themes: Snapshots, Food and Portrait
     
    • Newly developed 14 elements in 8 groups optical design with 1 Glass-molded (GMo) aspherical lens
    • Large f/1.4 aperture highlighting subject with shallow depth of field
    • A standard lens with 51mm focal length (equivalent in 35mm full-frame format)
    • Designed in a compact and leightweight form that is easy to carry
    • 0.23m minimum focusing distance with 0.25x maximum magnification
    • Features a metal lens mount
    • 7-blade circular aperture delivers beautiful and soft background blur
    • Adopts compact Gear-type Stepping Motor (STM) and supports Full-time Manual Focus
     
    Estimated Retails Price: HK$3,980
    Estimated Sales Start Date: End of Sep 2018
     
    Speedlite EL100 - A Compach Flash in The New EL-Series with Versatile Bouce Flash Angles and Wireless Flash “Sender” Function for Fun Multi-Flash Photography
     
    Target customers: Entry users
    Shootnig theme: Portraits, gathering and party photos

     

    • The first model in the new Speedlite EL series, EL represents the “EOS Lighting System” which can produce optimum exposure for photo shooting
    • Maximum Guide No. 26 (ISO 100 in m, 50mm)
    • Supports E-TTL II autoflash and Manual flash
    • 2-stage zoom that covers 24mm and 50mm lenses
    • Supports Up, Left and Right bounce flash angles
    • Supports optical transmission wireless flash “Sender” and "Receiver" functions
    • New camera link functions compatibel wioth EOS R digital camera
     
    Estimated Retails Price: HK$1,480
    Estimated Sales Start Date: Nov 2018
     
    About Canon Hongkong Company Limited

    Canon Inc. (TSE:7751 / NYSE:CAJ) was founded in 1937 in Japan. Its predecessor, Precision Optical Instruments Laboratory, produced Japan's first 35 mm focal-plane-shutter camera “Kwanon” in 1934. Canon Inc. eventually expanded into the photocopying and printing industries, launching Japan's first plain-paper copier NP-1100 in 1970 and the world's first inkjet printer BJ-80 in 1985. Through the years, Canon Inc. has acquired in-depth experience in digital imaging product manufacturing, and research and development. It is a leader in the development of innovative products and holds the most technology patents in the imaging industry. Canon Inc. also makes a significant contribution to the promotion of photography. Today, Canon Inc. has a strong global presence and is one of the most important market players in the imaging, office and industrial product categories. As of 31 December 2017, Canon's global revenue was US$36.1 billion.
     
    One of the company’s first offices in Asia, Canon Hongkong Co., Ltd. (CHK) was established in 1971. It is responsible for the sales, marketing and after-sales services for all Canon product lines in Hong Kong and Macau. CHK adheres to Canon’s corporate philosophy of “kyosei”, which encourages the company and its staff to participate in social, charitable and environmental activities in the community. CHK implements internationally-recognized management systems and has achieved ISO 9001, ISO 14001, ISO 27001 (Canon Digital Production Center) and OHSAS 18001 certification. For more information about Canon Hongkong, please visit our website: https://hk.canon/.