Canon Official Launches the New RF 70-200mm f/2.8L IS USM
    The World’s Shortest and Lightest 70-200mm f/2.8 Telephoto Zoom Lens
    RF 70-200mm f/2.8L IS USM

    HONG KONG, 22 Nov 2019 —Canon Hong Kong today announces the long-awaited RF 70-200mm f/2.8L IS USM is available for sale. With the official launch of RF 70-200mm f/2.8L IS USM, alongside the RF 15-35mm f/2.8L IS USM and RF 24-70mm f/2.8L IS USM launched earlier, Canon’s f/2.8L “Trinity” series for the RF mount is now completed. Thanks to the advantages of the RF mount offering greater freedom in lens design, RF 70-200mm f/2.8L IS USM achieves an unprecedented breakthrough in length and weight reduction, only 146mm long and weights 1,070g, making it the world’s shortest and lightest 70-200mm f/2.8 telephoto zoom lens[1] ever. To make it happen, Canon latest technologies are integrated to this lens. “Electronic Floating Focus Control” technology, new zoom type design and UD aspherical lens are newly used to achieve shorter lens length while providing superior image quality and high speed AF. Blending ultimate portability, high image quality, f/2.8 large aperture and image stabilization, this lens enables photographers and videographers to capture high-quality still images and videos across all genres – from portrait and wedding, to landscape, wildlife, sports and photojournalism.

     

    The World’s Shortest and Lightest 70-200mm f/2.8 Telephoto Zoom Lens 1

    Thanks to the advantages of large-diameter, short back focus distance and greater freedom in lens design offered by the RF mount, the classic 70-200mm f/2.8 telephoto zoom lens is completely re-designed for the EOS R mirrorless camera system to become the world’s shortest and lightest 70-200mm f/2.8 lens[1]. This unprecedented compactness is achieved by utilizing a new zoom-type design, use of UD aspherical lens and “Electronic Floating Focus Control” technology. When compared with EF 70-200mm f/2.8L IS III USM, it has a significant length and weight reduction to 146mm and 1,070g respectively. Professional photographers will find it more comfortable to shoot handheld with this lens and easy to carry it around.

     

    Edge-to-Edge High Resolution throughout the Entire Zoom Range

    The new RF 70-200mm f/2.8L IS USM features a newly developed 17 elements in 13 groups optical design with effectively use of 1 UD Glass-Molded aspherical lens, 1 Glass-Molded (GMo) aspherical lens, 1 Super UD lens and 3 UD lens elements to correct chromatic aberration and achieve edge-to-edge high resolution throughout the entire zoom range from 70-200mm. It also incorporates Canon’s SWC (Subwavelength Structure Coating) anti-reflection coating technology to reduce flare and ghosting and improve image clarity and contrast when shooting into backlight.

    New “Electronic Floating Focus Control” with Dual Nano USMs

    RF 70-200mm f/2.8L IS USM is Canon’s first lens to use “Electronic Floating Focus Control” technology with an additional “floating lens group” to the “focus lens group” for autofocus. With this technology, the positions of the “focus lens group” and “floating lens group” can change according to the focal length and subject distance, so that out-of-focus and aberrations are always reduced during zooming while keeping the lens compact. Two Nano USMs are used to drive the “focus lens group” and “floating lens group” individually. As a result, it offers a shorter minimum focusing distance of 0.7m (0.23x maximum magnification at 200mm) and deliver high speed and high accuracy AF for photo shooting as well as smooth and nearly silent Movie Servo AF for movie recording. Moreover, “lens breathing” is also reduced during video recording by utilizing the new “Electronic Floating Focus Control” technology.

    Photo Caption: New “Electronic Floating Focus Control” technology with Dual Nano USMs

    f/2.8 Large Aperture and Powerful Image Stabilization

    The constant large aperture f/2.8 with 9-blade circular aperture offers a shallow depth of field with amazingly soft background blurring. This large aperture also promises superior low-light performance to capture sharp and crispy images with higher shutter speeds. RF 70-200mm f/2.8L IS USM also features an Optical Image Stabilizer (IS) which offers 5-stop shake compensation[2]. In addition to IS Mode 1 for normal shooting and IS Mode 2 for panning, IS Mode 3 designed for unpredictable movement is also included. Combining f/2.8 constant large aperture and 5-stop IS, professionals are offered with incredible stability when shooting handheld in low-light environment.

     

    Additional Features of RF 70-200mm f/2.8L IS USM:

    • Incorporates a Control Ring to give direct control over aperture value, shutter speed, ISO speed or exposure compensation
    • The first RF lens features the white heat shield coating on both body and lens hood to suppress the rise of the lens temperature in hot weather
    • High level of durability and shock resistance with dust-and-water-resistant design [3] to meet professional requirements
    • Special ventilation route is designed to control air flow as intended during zooming to minimize dust infiltration
    • Fluorine coating on foremost and rearmost lens surfaces helps prevent dust, oil and water from sticking to the lens
    • A new Lens Hood ET-83F (WIII) (with filter adjustment window), detachable compact Lens Tripod Mount Ring E (WIII) and Lens Case LP1424 are included
    Superior portability and easy for storage
    Canon’s f/2.8L “Trinity” series for the RF mount is now completed
    A new Lens Hood ET-83F (WIII) (with filter adjustment window)
    A new detachable compact Lens Tripod Mount Ring E (WIII)

    The new Canon RF 70-200mm f/2.8L IS USM is now available for sale and the suggested retail price is as follows:

    Model

    Suggested Retail Price

    RF 70-200mm f/2.8L IS USM

    (bundled with Lens Hood ET-83F (WIII), detachable Tripod Mount Ring E (WIII) and Lens Case LP1424)
    HK$20,580

     

     

    The accessories for RF 70-200mm f/2.8L IS USM and their suggested retail prices are as follows:

     

    Suggested Retail Price

    77mm Protect Filter

    HK$380

    77mm Circular Polarizing Filter PL-C B

    HK$1,500

    77mm Close-up Lens 500D

    HK$1,300

    Lens Hood ET-83F (WIII)

    HK$630

    Lens Cap E-77 II

    HK$70

    Lens Dust Cap RF

    HK$80

    Lens Case LP1424

    HK$430

     

     

    About Canon Hongkong Company Limited

    Canon Inc. (TSE:7751 / NYSE:CAJ) was founded in 1937 in Japan. Its predecessor, Precision Optical Instruments Laboratory, produced Japan's first 35 mm focal-plane-shutter camera “Kwanon” in 1934. Canon Inc. eventually expanded into the photocopying and printing industries, launching Japan's first plain-paper copier NP-1100 in 1970 and the world's first inkjet printer BJ-80 in 1985. Through the years, Canon Inc. has acquired in-depth experience in digital imaging product manufacturing, and research and development. It is a leader in the development of innovative products and holds the most technology patents in the imaging industry. Canon Inc. also makes a significant contribution to the promotion of photography. Today, Canon Inc. has a strong global presence and is one of the most important market players in the imaging, office and industrial product categories. As of 31 December 2018, Canon's global revenue was US$35.6 billion.

    One of the company’s first offices in Asia, Canon Hongkong Co., Ltd. (CHK) was established in 1971. It is responsible for the sales, marketing and after-sales services for all Canon product lines in Hong Kong and Macau. With the solely owned subsidiary Canon Business Solutions (Guangdong) Co., Ltd.” established in 2018, the company can also provide intelligent total business solutions and professional services to companies in the Greater Bay Area.  CHK adheres to Canon’s corporate philosophy of “kyosei”, which encourages the company and its staff to participate in social, charitable and environmental activities in the community. CHK implements internationally-recognized management systems and has achieved ISO 9001, ISO 14001, ISO 27001 (Canon Digital Production Center) and OHSAS 18001 certification. For more information about Canon Hongkong, please visit our website: https://hk.canon/.    

     

     

    [1] Among 70-200mm f/2.8 interchangeable lenses for cameras (DSLR and mirrorless) equipped with 35mm full-frame image sensor. As of 24 October, 2019. Based on Canon’s research.

    [2] CIPA Standard, Focal Length: 200mm, EOS R is used.

    [3] With EOS R, however it is not recommended for use under rain.