Canon Officially Launches the RF 100-500mm f/4.5-7.1L IS USM
Expand the RF Lens Line-up’s Capabilities to Super-telephoto Photography
HONG KONG, 27 AUG 2020 — Canon Hongkong announces today that the official launch of RF 100-500mm f/4.5-7.1L IS USM, the new high mobility professional super-telephoto zoom lens . This new lens is the RF version of the renowned EF 100-400mm f/4.5-5.6L IS II USM with the tele-end further extended to 500mm while keeping a similar compact size, thanks to the advantages of the RF mount. While this compact lens is easy to operate, it also generates superior image quality by the use of 1 Super UD lens, 6 UD lenses and ASC (Air Sphere Coating). The lens optical image stabilizer offers up to 5-stop shake compensation to facilitate handheld shooting and deliver exceptionally sharp images even at 500mm focal length; when used with EOS R5 and EOS R6, image stabilization further reaches a maximum of 6-stop . Furthermore, by incorporating Canon’s “Electronic Floating Focus Control” with two Nano USMs to drive two different lens group system individually, the RF 100-500mm f/4.5-7.1L IS USM does not only achieve an extraordinarily high focus speed, but also an impressive maximum magnification of 0.33x at 500mm focal length, making it the best super-telephoto zoom lens for professional photographers and advanced amateurs capturing wildlife, landscape and sports photography.
A Professional Super-Telephoto Zoom Lens with Outstanding Image Quality
The new RF 100-500mm f/4.5-7.1L IS USM features a newly developed 20 elements in 14 groups optical design with effective use of 1 Super UD lens and 6 UD lens elements, axial chromatic aberration and chromatic aberration of magnification are significantly reduced to yield high image quality throughout the entire zoom range. It also incorporates Canon’s ASC (Air Sphere Coating) anti-reflection coating technology to reduce flare and ghosting, and improves image clarity and contrast when shooting into backlight. The RF 100-500mm f/4.5-7.1L IS USM adopts a 9-blade circular aperture that allows photographers to create beautiful and soft background blur when photographing subjects in distance.
Crispy-sharp images are also captured even when shooting handheld at long focal lengths or using slower shutter speed as image blur is drastically reduced by the optical image stabilization with 5-stop shake compensation1 and IS Modes 1/2/3. What’s more, the IS effect is further enhanced to 6-stop2 when used with EOS R5 and EOS R6. For those that want to go beyond a 100-500mm focal length range, the RF 100-500mm F4.5-7.1L IS USM is compatible with the new Extender RF 1.4x and Extender RF 2x3. When used with these extenders, the focal lengths can be extended to 700mm and 1000mm respectively which gives photographers even more scope and creative freedom.
Canon’s "Electronic Floating Focus Control" for High-speed AF and 0.33x Maximum Magnification
RF 100-500mm f/4.5-7.1L IS USM is equipped with Canon’s "Electronic Floating Focus Control" with two Nano USMs to drive two individual lens groups and achieve high-speed and high-precision AF for still images as well as smooth Movie Servo AF for videos. The "Electronic Floating Focus Control" also allows the lens design to provide a shorter minimum focus distance to enhance close-up ability. This lens offers a 0.9m and 1.2m minimum focusing distance at its wide-end and tele-end respectively, and a stunning 0.33x maximum magnification can also be achieved at 500mm, allowing users to focus on close-up objects with ease.
A Compact and Mobile Super-telephoto Shooting System for the Full-frame Mirrorless Cameras
Thanks to the advantages of the RF mount design, the size of the RF 100-500mm f/4.5-7.1L IS USM is as compact as the EF 100-400mm f/4.5-5.6L IS II USM with focal length range extended from 100-400mm to 100-500mm. This 5x zoom power super-telephoto is only 207.6mm long with a lighter weight of 1,370 g only that brings user extremely high mobility.
Additional Features of RF 100-500mm f/4.5-7.1L IS USM:
- Incorporates the RF lens control ring to adjust assigned settings such as ISO speed, shutter speed or aperture value directly from the lens
- Features the proven white heat shield coating to suppress the rise of the lens temperature in hot weather
- High level of durability and shock resistance with dust-and-water-resistant design  to meet professional requirement. Special ventilation route is designed to control air flow as intended during zooming to minimize dust infiltration
- Fluorine coating on foremost and rearmost lens surfaces helps prevent dust, oil and water from sticking to the lens
Suggested Retail Price
The new RF 100-500mm f/4.5-7.1L IS USM is now available. The suggested retail price is HK$22,080 and bundled with Lens Hood ET-83F (WIII), detachable Tripod Mount Ring F (WIII) and Lens Case LZ1328.
The accessories for RF 100-500mm f/4.5-7.1L IS USM and their suggested retail prices are as follows:
|Model||Suggested Retail Price|
|Extender RF 1.4x||HK$4,180|
|Extender RF 2x||HK$4,980|
|77mm Protect Filter||HK$380|
|77mm Circular Polarizing Filter PL-C B||HK$1,500|
|Lens Hood ET-83F (WIII)||HK$630|
|Lens Cap E-77 II||HK$70|
|Lens Dust Cap RF||HK$80|
|Lens Case LZ1328||HK$580|
 CIPA Standard, Focal Length: 500mm, EOS R is used.
 CIPA Standard, Focal Length: 500mm, EOS R5 is used.
 When combined with Extenders RF 1.4x or RF 2x, the lens zoom operation range will be limited to 300-500mm. EOS R / EOS Ra / EOS RP users please note, when RF 100-500mm f/4.5-7.1L IS USM is used with Extender RF 2x, autofocus may not be possible for some focal length. Please use manual focus.
 With EOS R5/R6/R, however it is not recommended for use under rain.
About Canon Hongkong Company Limited
Canon Inc. (TSE:7751 / NYSE:CAJ) was founded in 1937 in Japan. Its predecessor, Precision Optical Instruments Laboratory, produced Japan's first 35 mm focal-plane-shutter camera “Kwanon” in 1934. Canon Inc. eventually expanded into the photocopying and printing industries, launching Japan's first plain-paper copier NP-1100 in 1970 and the world's first inkjet printer BJ-80 in 1985. Through the years, Canon Inc. has acquired in-depth experience in digital imaging product manufacturing, and research and development. It is a leader in the development of innovative products and holds the most technology patents in the imaging industry. Canon Inc. also makes a significant contribution to the promotion of photography. Today, Canon Inc. has a strong global presence and is one of the most important market players in the imaging, office and industrial product categories. As of 31 December 2019, Canon's global revenue was US$32.7 billion.
One of the company’s first offices in Asia, Canon Hongkong Co., Ltd. (Canon HK) was established in 1971. It is responsible for the sales, marketing and after-sales services for all Canon product lines in Hong Kong and Macau. With the solely owned subsidiary Canon Business Solutions (Guangdong) Co., Ltd.” established in 2018, the company can also provide intelligent total business solutions and professional services to companies in the Greater Bay Area. Canon HK adheres to Canon’s corporate philosophy of “kyosei”, which encourages the company and its staff to participate in social, charitable and environmental activities in the community. Canon HK implements internationally-recognized management systems and has achieved ISO 9001, ISO 14001, ISO 27001 (Canon Digital Production Center) and OHSAS 18001 certification.For more information about Canon Hongkong, please visit our website: https://hk.canon/.