Canon Officially Launches New PowerShot ZOOM

    The New Concept Palm Size Super-Telephoto Camera that surpasses over 3000% of its goal at crowdfunding campaign in Japan

    PowerShot ZOOM

    Canon Hongkong today announces the official launch of the New Concept Palm Size Super-Telephoto Camera PowerShot ZOOM. Surpassing over 3000% of its crowdfunding goal on Makuake, the PowerShot ZOOM is a dedicated tool for wildlife, sports, music concert and kids performance watching and shooting. Its innovative and tiny design combine with its ability to capture photos and videos ensures you get to keep memories of valuable moments you come across in your day out with the PowerShot ZOOM.

    A palm size super-telephoto gadget with innovative optical and ergonomic design

    With an innovative optical design, the PowerShot ZOOM brings super-telephoto capability in a palm size body which is approximately 10cm [1] long and weights merely 145g. Its ergonomic design makes it comfortable to hold and operate with one hand for a long time as all buttons can be easily reached. Thanks to the compact size and light weight of PowerShot ZOOM, it can easily slip into your bag or pocket or sling conveniently around your wrist for safari, trip or wildlife watching.

    Instant 3-step zoom – 100mm, 400mm and 800mm [2] with built-in Powered I.S.

    PowerShot ZOOM provides simple 3-step zoom to instantly switch between 100mm, 400mm and 800mm (digital) [2] by clicking on a button. While providing telephoto viewing capability, this telephoto gadget also allows shooting of 12.1MP photos and Full HD videos. PowerShot ZOOM is equipped with Powered I.S. technology, which is commonly found in Canon’s latest binoculars models, to correct even the most subtle camera shake for sharp images during shooting or just observing distant scenes.

    Convenient power supply and image transfer in the field

    PowerShot ZOOM has a high-capacity built-in battery providing up to 70 minutes of viewing time. It also supports power charging and power supply with USB Type-C PD chargers [3], further expanding the time of onsite usage. When connected to the Canon Camera Connect mobile app [4], remote operation, live view sharing and image transfer to smartphone will be supported, making instant sharing fun and easy.

    PowerShot ZOOM – New Concept Palm Size Super-Telephoto Camera

    Made for: Nature lovers, sports fans and family with kids

    Best for: Birdwatching, Sports and music concert watching, Kids performance

    Additional features:

    • High quality 0.39-inch 2.36M-dot OLED Electronic Viewfinder for crystal clear viewing
    • Approx. 12.1MP CMOS Sensor and supports max. 10 FPS high-speed continuous shooting [5]
    • Full HD 29.97p/25p movie recording is also supported to record the most exciting moment
    • Compatible with microSD memory card for storage

    Suggested Retail Price

    The new PowerShot ZOOM is now available for sale with a suggested retail price HK$2,480.

    [1] The length of PowerShot ZOOM is 103.2mm.

    [2] All focal lengths mentioned are 35mm equivalent.

    [3] No charger supplied with the camera. Minimum charging requirement is a USB PD compliant power source providing a minimum of 5V/1.5A output. To supply power, please use a USB PD compliant power source providing 18W (9V/2A) or higher output. Both ends of the USB cable must be Type C (not compatible with USB Type A cable). Canon USB Power Adapter PD-E1 is recommended.

    [4] Requires the Camera Connect app available for iOS and Android on smartphone.

    [5] Autofocus and Auto Exposure are fixed at first shot.