Canon Launches Two New Professional RF Lenses RF 70-200mm f/2.8L IS USM and RF 85mm f/1.2L USM DS
    and New Camera Accessories for Vlogging

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    HONG KONG, 24 OCT 2019 — Canon Hong Kong today proudly announces the launch of the new RF 70-200mm f/2.8L IS USM and RF 85mm f/1.2L USM DS to further expand the RF lens lineup and clearly demonstrate the company’s commitment to the development of EOS R Full-frame Mirrorless Camera System. New vlogging accessories Stereo Microphone DM-E100 and Tripod Grip HG-100TBR are also introduced to enhance video recording experience for vloggers and active social media users using Canon camera products.

    With the official launch of RF 70-200mm f/2.8L IS USM, alongside the RF 15-35mm f/2.8L IS USM and RF 24-70mm f/2.8L IS USM launched earlier, Canon’s f/2.8L “Trinity” series for the RF mount is now complete. Thanks to large diameter and short back focus distance of the RF mount offering greater freedom in lens design, RF 70-200mm f/2.8L IS USM achieves an unprecedented breakthrough in length and weight reduction – only 146mm long and weight 1,070g and becomes the world’s shortest and lightest 70-200mm f/2.8 telephoto zoom lens[1] ever.

    As a pioneer of developing ultra-large aperture portrait lenses for professionals, Canon understands the importance of bokeh expression in shooting portraits. The new RF 85mm f/1.2L USM DS employs Canon’s new optical technology “DS (Defocus Smoothing) Coating” which works in tandem with the f/1.2 ultra-large aperture to deliver extremely smooth and beautiful bokeh expression very different to traditional background blurring.

    To enhance vlogging and movie shooting quality and experience, the compact Stereo Microphone DM-E100 makes high-quality audio recording during video shooting easy. This electret condenser type microphone does not require battery and is ready to use by simply plugging to the 3.5mm MIC terminal of the compatible cameras. Furthermore, the new Tripod Grip HG-100TBR is a stick-type grip convertible to a mini-tripod and comes with a Wireless Remote Controller BR-E1 for stable VLOG and selfie shooting with just one hand.

     

    RF 70-200mm f/2.8L IS USM – The World’s Shortest and Lightest 70-200mm f/2.8 Telephoto Zoom Lens[1]

    Made for             : Professional Photographers and Videographers, Advanced Amateurs

    Best for                : Wildlife, Landscape, Photojournalism, Portrait and Sports Photography

    Key Features:

    • The world’s shortest and lightest 70-200mm f/2.8 telephoto zoom lens1 with significant length and weight reduction to 146mm and 1,070g respectively for outstanding mobility and storage (27% shorter and 28% lighter than EF 70-200mm f/2.8L IS III USM)
    • New zoom-type design to achieve unprecedented compactness by the use of UD aspherical lens, Electronic Floating Focus Control and optical design that takes full advantages of the RF lens mount
    • The first Canon lens to equip with “Electronic Floating Focus Control” with two Nano USMs to drive two lens groups individually to achieve a short minimum focusing distance, reduced “lens breathing” during video recording and high-speed AF
    • A newly developed 17 elements in 13 groups optical design to achieve edge-to-edge high resolution throughout the entire zoom range with the use of 1 UD Glass-Molded aspherical lens, 1 Glass-Molded (GMo) aspherical lens, 1 Super UD lens and 3 UD lens elements
    • f/2.8 fast aperture and 9-blade circular aperture delivers beautiful and soft background blur
    • Application of SWC (Subwavelength Structure Coating) to reduce lens flare and ghosting
    • Image Stabilizer offers up to 5-stop shake compensation[2] to facilitate handheld shooting and supports IS Mode 1/2/3
    • 0.23x maximum magnification (at 200mm) and 0.7m minimum focusing distance
    • Incorporates the RF lens control ring to adjust assigned settings such as ISO speed, shutter speed or aperture value directly from the lens
    • The first RF lens features the white heat shield coating on both body and lens hood to suppress the rise of the lens temperature in hot weather
    • High level of durability and shock resistance with dust-and-water-resistant design[3] to meet professional requirement; Special ventilation route is designed to control air flow as intended during zooming to minimize dust infiltration
    • Fluorine coating on foremost and rearmost lens surfaces helps prevent dust, oil and water from sticking to the lens
    • A new Lens Hood ET-83F (WIII) (with filter adjustment window), detachable compact Lens Tripod Mount Ring E (WIII) and Lens Case LP1424 are included

     

    Estimated Retail Price                    : HK$20,580

    Estimated Sales Start Date          : December 2019

     

    New zoom type design to achieve compactness

    New Lens Hood ET-83F (WIII) with white hear shield coating and filter adjustment window

    Detachable compact Tripod Mount Ring E (WIII)

     

     

    RF 85mm f/1.2L USM DS – The Ultimate Portrait Lens with Defocus Smoothing Coating for Extremely Smooth Bokeh Expression

    Made for             : Professional Photographers and Videographers, Advanced Amateurs

    Best for                : Professional Portrait and Wedding Photography

    Key Features:

    • The first lens to feature Canon’s new technology “DS (Defocus Smoothing) Coating” (applied on 2 locations, in front of and behind the aperture) and work in tandem with f/1.2 ultra-large aperture to deliver beautiful and extremely smooth bokeh expression unseen before
    • A 13 elements in 9 groups optical design with effectively placement of BR lens, Ground aspherical lens and UD lens elements to achieve the highest optical performance among Canon’s interchangeable lenses with 85mm focal length even at f/1.2 [4]
    • Use of Canon’s proprietary BR lens (compound lens incorporating Blue Spectrum Refractive Optics) to reduce chromatic aberration not completely correctable with glass lenses for even higher imager quality
    • Use of 1 Ground aspherical lens to reduce spherical aberration and comatic aberration for superior image quality from center to periphery
    • Use of 1 UD lens to reduce axial chromatic aberration and chromatic aberration of magnification
    • Ring-type USM and inner focus system for fast and accurate AF; Full-time Manual Focus is also supported
    • Application of ASC (Air Sphere Coating) to reduce lens flare and ghosting
    • 9-blade circular aperture delivers beautiful and soft background blur
    • 0.85m minimum focusing distance with 0.12x maximum magnification
    • Incorporates the RF lens control ring to adjust assigned settings such as ISO speed, shutter speed or aperture value directly from the lens
    • Fluorine coating on foremost and rearmost lens surfaces helps prevent dust, oil and water from sticking to the lens
    • High level of durability and shock resistance with dust-and-water-resistant design[5] to meet professional requirement
    • Lens Hood ET-89 and Lens Case LP1424 are included

     

    Estimated Retail Price                    : HK$24,880

    Estimated Sales Start Date           : December 2019

     

    Defocus Smoothing (DS) Coating Technology in RF 85mm f/1.2L USM DS

    DS (Defocus Smoothing) coating is Canon's new and proprietary vapor-deposited coating technology offering a soft and unique defocus rendering effect, in which an originally sharp outline in a defocused image is smoothly blurred. When applied on the lens surface, the coating structure has the effect to control the amount of light passing through the lens and gradually decrease the light transmittance from the center to the periphery of the lens. As a result, the outline at the defocused portion of an image can be smoothly blurred. On RF 85mm f/1.2L USM DS, DS coating is applied on 2 locations, in front of and behind the aperture respectively, in order to maximize the DS effects for incident light flux from all angles and blur the bokeh around image periphery smoothly and softly.

    Lens with DS coating applied

    With DS coating

    Transmittance is lowered from the center of the lens toward the periphery, the amount of light passing through gradually decreases, and outlines becomes soft and smooth.

     

     

     

    Without DS coating

    Since transmittance is uniform throughout the lens, when points of light are photographed, the bokeh outline is sharp.

     

     

     

    Stereo Microphone DM-E100 – Compact Stereo Microphone for Vlogging

    Made for             : Users of PowerShot G-series, EOS M series and entry-level EOS DSLR series

    Best for                : Vlogging and Movie Shooting

    • Compact electret condenser type microphone which is 90mm in length and weights only 64g
    • Supports 120° unidirectional stereo sound recording
    • No battery is required and powered by Plug-in Power system – simply plug to the 3.5mm MIC terminal of compatible cameras[6]
    • A fur-type wind screen is included to reduce wind noise
    • Easily be attached to camera’s hot-shoe or the microphone attachment of Tripod Grip HG-100TBR

     

    Estimated Retail Price                     : to be announced

    Estimated Sales Start Date           : December, 2019

     

     

    Tripod Grip HG-100TBR – Compact Tripod Grip with Wireless Control for Vlogging

    Made for: Social Media active users with PowerShot G-series or EOS M series

    Best for: Vlogging, selfie and remote shooting

    • A stick-type grip for stable handheld vlog and selfie shooting with just one hand, also convertible to a mini-tripod for remote shooting
    • Comes with Wireless Remote Controller BR-E1 and can be attached/detached for wireless control such as start/stop recording and zoom operation [7] right on the grip or from a distance
    • Microphone Bracket L and S are included for attaching external microphone (sold separately) to the tripod grip
    • Suitable for PowerShot Digital Compact Cameras or EOS M Mirrorless Cameras

     

    Estimated Retail Price                    : to be announced

    Estimated Sales Start Date           : November, 2019

    About Canon Hongkong Company Limited

    Canon Inc. (TSE:7751 / NYSE:CAJ) was founded in 1937 in Japan. Its predecessor, Precision Optical Instruments Laboratory, produced Japan's first 35 mm focal-plane-shutter camera “Kwanon” in 1934. Canon Inc. eventually expanded into the photocopying and printing industries, launching Japan's first plain-paper copier NP-1100 in 1970 and the world's first inkjet printer BJ-80 in 1985. Through the years, Canon Inc. has acquired in-depth experience in digital imaging product manufacturing, and research and development. It is a leader in the development of innovative products and holds the most technology patents in the imaging industry. Canon Inc. also makes a significant contribution to the promotion of photography. Today, Canon Inc. has a strong global presence and is one of the most important market players in the imaging, office and industrial product categories. As of 31 December 2018, Canon's global revenue was US$35.6 billion.

    One of the company’s first offices in Asia, Canon Hongkong Co., Ltd. (CHK) was established in 1971. It is responsible for the sales, marketing and after-sales services for all Canon product lines in Hong Kong and Macau. With the solely owned subsidiary Canon Business Solutions (Guangdong) Co., Ltd.” established in 2018, the company can also provide intelligent total business solutions and professional services to companies in the Greater Bay Area.  CHK adheres to Canon’s corporate philosophy of “kyosei”, which encourages the company and its staff to participate in social, charitable and environmental activities in the community. CHK implements internationally-recognized management systems and has achieved ISO 9001, ISO 14001, ISO 27001 (Canon Digital Production Center) and OHSAS 18001 certification. For more information about Canon Hongkong, please visit our website: https://hk.canon/.          

     

     

    [1] Among 70-200mm f/2.8 interchangeable lenses for cameras (DSLR and mirrorless) equipped with 35mm full-frame image sensor. As of 24 October, 2019. Based on Canon’s research.

    [2] CIPA Standard, Focal Length: 200mm, EOS R is used.

    [3] With EOS R, however it is not recommended for use under rain.

    [4] The RF 85mm f/1.2L USM DS achieves the highest optical performance (MTF) at maximum aperture among Canon's 85mm autofocus lenses for interchangeable cameras (DSLRs and mirrorless) available as of 24 October, 2019. Based on Canon’s research.

    [5] With EOS R, however it is not recommended for use under rain.

    [6] Compatible cameras are PowerShot G-series, EOS M series and EOS series with MIC terminal such as EOS 90D, EOS 200D II, EOS M6 Mark II, EOS M50 and PowerShot G7 X Mark III

    [7] Pairing between BR-E1 and a compatible Canon camera beforehand is required. Both BR-E1 and camera have to be within a certain distance. As of 24th October 2019, Canon digital compact cameras supporting wireless zoom operation through BR-E1: PowerShot G5 X Mark II and G7 X Mark III