Canon EOS System celebrates 35th anniversary - Canon HongKong

    Canon EOS System celebrates 35th anniversary

    HONG KONG, 24th February 2022 — Canon will celebrate in March 2022 for the 35th anniversary of the launch of the company’s EOS System, which includes EOS-series interchangeable-lens cameras and a diverse range of system accessories, beginning with interchangeable EF lenses.

    Canon’s EOS System made its debut in March 1987 with the launch of the EOS 650 single-lens reflex (SLR) camera and EF lenses[1]. An acronym of “Electro Optical System” while also carrying the name of the Greek Goddess of the dawn, the EOS series saw first light in 1987 as the world’s first fully electronic mount system, representing a new generation of AF SLR cameras.

    During the film-camera era, EOS SLR cameras garnered high acclaim from a wide range of users for their innovative technologies and designs focused on Canon’s key concepts of high speed and ease of use. During this period, the company launched the top-of-the-line professional model EOS-1 in 1989 and, with the introduction of the compact lightweight EOS 500 in 1993, succeeded in expanding its user base.

    Following the introduction of the EOS D30 in 2000, when the popularization of digital SLR cameras was in full swing, Canon developed such innovative models as the high-speed and high-image-quality professional-oriented EOS-1D (2001), the EOS 300D (2003) which appealed to a broad user base, and the EOS 5D Mark II (2008), which featured Full HD video recording, in an effort to offer products that fulfilled the company’s new key concepts of high speed, ease of use and high image quality. In 2012, EOS video technology was transformed for the B-to-B sphere in the form of the Cinema EOS System, marking Canon’s entry into the video production industry.

    From there, Canon continued to serve an increasingly diverse range of users. In 2018, the EOS R System was born from Canon’s desire to construct the ideal lens mount and maximize the appeal of its new RF lenses. The company followed up in 2020 with the EOS R5, the world’s first digital camera to feature 8K recording[2]. The next year, 2021 witnessed the launch of the EOS R3, which boasts eye-control AF capability, and the EOS VR System for recording VR content.

    Enabling visual expression through still photography, video, and even VR content, the EOS system expands the possibilities of visual expression with a lineup comprising a total of 21 EOS series cameras[3] and 104 RF and EF lenses[4]. Further underwriting the company’s long-running and expansive user base, Canon has maintained the world’s No.1 share[5] of digital interchangeable-lens cameras since 2003—a total of 18 years running.

    Canon will continue to refine its diverse imaging technologies based on its core optical technology to create an even stronger EOS System that meets the needs of increasingly diverse users to promote the spread of photo and video culture.

    [1] The EF35-70mm f/3.5-4.5, EF35-105mm f/3.5-4.5 and EF50mm f/1.8 were released alongside the EOS 650.

    [2] Among interchangeable-lens digital cameras available as of July 8, 2020.

    [3] Includes 5 digital cinema cameras for video production. As of February 24, 2022.

    [4] Includes 30 EF cinema lenses (EF and PL mount) and 4 lens extenders. As of February 24, 2022.

    [5] Shares of unit sales. Based on Canon research.

    About Canon Hongkong Company Limited

    Canon Inc. (TSE:7751 / NYSE:CAJ) was founded in 1937 in Japan. Its predecessor, Precision Optical Instruments Laboratory, produced Japan's first 35 mm focal-plane-shutter camera “Kwanon” in 1934. Canon Inc. eventually expanded into the photocopying and printing industries, launching Japan's first plain-paper copier NP-1100 in 1970 and the world's first inkjet printer BJ-80 in 1985. Through the years, Canon Inc. has acquired in-depth experience in digital imaging product manufacturing, and research and development. It is a leader in the development of innovative products and holds the most technology patents in the imaging industry. Canon Inc. also makes a significant contribution to the promotion of photography. Today, Canon Inc. has a strong global presence and is one of the most important market players in the imaging, office and industrial product categories. As of 31 December 2020, Canon's global revenue was US$30.38 billion.

    One of the company’s first offices in Asia, Canon Hongkong Co., Ltd. (Canon HK) was established in 1971. It is a Total Imaging Solution provider, to provide professional pre-sales, marketing and after-sales services for all Canon products and solutions in Hong Kong and Macau. With the solely owned subsidiary Canon Business Solutions (Guangdong) Co., Ltd. established in 2018, the company also provides intelligent total business solutions and professional services to companies in the Greater Bay Area. Canon HK adheres to Canon’s corporate philosophy of “kyosei”, which encourages the company and its staff to participate in social, charitable and environmental activities in the community. Canon HK implements internationally-recognized management systems and has achieved ISO 9001, ISO 14001, ISO 45001 and ISO 27001 (Canon Digital Production Center) certifications.For more information about Canon Hongkong, please visit our website: https://hk.canon/.