Canon’s EOS R System Wins Design for Asia Silver Award
HONG KONG, 1 NOV 2019 – Canon Inc. announced today that the company’s EOS R System of the interchangeable lens cameras EOS R and EOS RP, and RF lenses was recognized for design excellence by the Hong Kong Design Centre, winning the Silver Award at the DFA Design for Asia Awards 2019.
The Silver Award-winning EOS R imaging system aims to realize the full potential of Canon’s RF series lenses born from the pursuit of the ultimate in lens design. Utilizing the newly developed RF mount and the greater freedom of optical design it provides, RF lenses feature a large mount diameter, short back focus and a new mount transmission system for enhanced communication between the lens and camera body. Together, these improvements deliver even higher image quality and enhanced usability.
EOS R System camera bodies also leverage the advantages of the new mount, featuring such imaging technologies as Dual Pixel CMOS AF phase detection autofocus and an electronic viewfinder (EVF) optimized for the system. What’s more, with dedicated mount adapters that enable compatibility with Canon’s rich lineup of EF and EF-S series lenses, users can continue to shoot with their existing lens collections.
Canon has participated in the DFA Design for Asia Awards since 2013, having thus far won awards for such products as its Cinema EOS System professional cinematography equipment, video camcorders, cameras and interchangeable lenses. Encouraged by this latest industry recognition, Canon will continue striving to create products that combine the highest levels of performance and design excellence.
About the DFA Design for Asia Awards
Launched in 2003 and organized by the Hong Kong Design Centre, the DFA Design for Asia Awards has honored product designs that focus on sustainability and higher quality of life for people in the Asian market, which comprises half of the global population. The awards aim to increase the presence of such designs among the international business community as well as consumers throughout the region.
About Canon Hongkong Company Limited
Canon Inc. (TSE:7751 / NYSE:CAJ) was founded in 1937 in Japan. Its predecessor, Precision Optical Instruments Laboratory, produced Japan's first 35 mm focal-plane-shutter camera “Kwanon” in 1934. Canon Inc. eventually expanded into the photocopying and printing industries, launching Japan's first plain-paper copier NP-1100 in 1970 and the world's first inkjet printer BJ-80 in 1985. Through the years, Canon Inc. has acquired in-depth experience in digital imaging product manufacturing, and research and development. It is a leader in the development of innovative products and holds the most technology patents in the imaging industry. Canon Inc. also makes a significant contribution to the promotion of photography. Today, Canon Inc. has a strong global presence and is one of the most important market players in the imaging, office and industrial product categories. As of 31 December 2018, Canon's global revenue was US$35.6 billion.
One of the company’s first offices in Asia, Canon Hongkong Co., Ltd. (CHK) was established in 1971. It is responsible for the sales, marketing and after-sales services for all Canon product lines in Hong Kong and Macau. With the solely owned subsidiary Canon Business Solutions (Guangdong) Co., Ltd.” established in 2018, the company can also provide intelligent total business solutions and professional services to companies in the Greater Bay Area. CHK adheres to Canon’s corporate philosophy of “kyosei”, which encourages the company and its staff to participate in social, charitable and environmental activities in the community. CHK implements internationally-recognized management systems and has achieved ISO 9001, ISO 14001, ISO 27001 (Canon Digital Production Center) and OHSAS 18001 certification. For more information about Canon Hongkong, please visit our website: https://hk.canon/.
 A short distance between the optical axis from the vertex of the rear lens element to the imaging plain when focused to infinity.
 Excluding EF-M and CN-E (EF Cinema) lenses.