Canon Celebrates 19th Consecutive Year of No. 1 Share of Global
Interchangeable-lens Digital Camera Market
HONG KONG, 29th March 2022 — Canon announces today that the company’s interchangeable-lens digital cameras (digital SLR and mirrorless cameras) have maintained the No. 1 share of the global market for 19 consecutive years from 2003 to 2021.
Canon develops the key imaging system components featured in its EOS series of digital interchangeable-lens cameras—CMOS image sensors, image processors and interchangeable lenses—under the core concept of, “Speed, Comfort and High Image Quality.” Putting together a wide-ranging product lineup—from high-performance flagship models that are highly trusted by professionals to entry-level models that allow users to enjoy high-image-quality shooting with easy operation, as well as a rich selection of RF and EF series lenses that make possible a wealth of creative expression—Canon continues to support the diverse needs of customers.
During the dawn of digital SLR cameras, Canon introduced its breakthrough EOS 300D in September 2003. This groundbreaking camera, which was competitively priced and featured a compact, lightweight design, captured the top share of the global market and set the stage for growth in the digital SLR market. Since that time, Canon has continued to launch a range of groundbreaking products, including the professional-model EOS-1D series and the EOS 5D series, which paved the way for digital SLR video recording. Launched in October 2018, the EOS R System was born from Canon’s desire to construct the ideal lens mount and maximize the appeal of its new RF lenses. Canon has since continued to expand the range of imaging creativity and new possibilities for visual expression, including the release of the EOS R5—the first camera to feature 8K video recording —in July 2020.
In 2021, Canon announced the EOS R3 full-frame mirrorless camera (released in November 2021) featuring the high performance and reliability demanded by professional and enthusiast users, alongside eight new RF lenses. While further expanding its lineup through such new launches as the EOS VR System, Canon managed to secure the No. 1 share of the global market for the 19th consecutive year.
Canon will continue to refine its diverse imaging technologies based on its core optical technology while further strengthening and expanding the EOS series of cameras and RF/EF series of lenses, opening up new avenues of image capture to meet the needs of increasingly diverse users and to promote the spread of photo and video culture.
 Based on a Canon survey.
 Among digital interchangeable-lens cameras released prior to July 8, 2020.
 In 2021, Canon released the following eight digital interchangeable lenses: RF 70-200mm f/4 L IS USM (March), RF 100mm f/2.8L Macro IS USM (July), RF 400mm f/2.8L IS USM (July), RF 600mm f/4L IS USM (July), RF 14-35mm f/4L IS USM (September), RF 100-400mm f/5.6-8 IS USM (October), RF 16mm f/2.8 STM (October), RF 5.2mm f/2.8L Dual Fisheye (December). All release months based on Japanese release dates.
About Canon Hongkong Company Limited
Canon Inc. (TSE:7751 / NYSE:CAJ) was founded in 1937 in Japan. Its predecessor, Precision Optical Instruments Laboratory, produced Japan's first 35 mm focal-plane-shutter camera “Kwanon” in 1934. Canon Inc. eventually expanded into the photocopying and printing industries, launching Japan's first plain-paper copier NP-1100 in 1970 and the world's first inkjet printer BJ-80 in 1985. Through the years, Canon Inc. has acquired in-depth experience in digital imaging product manufacturing, and research and development. It is a leader in the development of innovative products and holds the most technology patents in the imaging industry. Canon Inc. also makes a significant contribution to the promotion of photography. Today, Canon Inc. has a strong global presence and is one of the most important market players in the imaging, office and industrial product categories. As of 31 December 2020, Canon's global revenue was US$30.38 billion.
One of the company’s first offices in Asia, Canon Hongkong Co., Ltd. (Canon HK) was established in 1971. It is a Total Imaging Solution provider, to provide professional pre-sales, marketing and after-sales services for all Canon products and solutions in Hong Kong and Macau. With the solely owned subsidiary Canon Business Solutions (Guangdong) Co., Ltd. established in 2018, the company also provides intelligent total business solutions and professional services to companies in the Greater Bay Area. Canon HK adheres to Canon’s corporate philosophy of “kyosei”, which encourages the company and its staff to participate in social, charitable and environmental activities in the community. Canon HK implements internationally-recognized management systems and has achieved ISO 9001, ISO 14001, ISO 45001 and ISO 27001 (Canon Digital Production Center) certifications.