Canon Celebrates 18th Consecutive Year of No. 1 Share
    of Global Interchangeable-Lens Digital Camera Market

    HONG KONG, 29 March 2021 – Canon Hongkong announced today that the company’s interchangeable-lens digital cameras (digital SLR and mirrorless cameras) have maintained the No. 1 share of the global market for 18 consecutive years[1] from 2003 to 2020.

    Canon develops the key imaging system components featured in its EOS series of digital interchangeable-lens cameras — CMOS image sensors, image processors and interchangeable lenses — under the core concept of, “Speed, Comfort and High Image Quality”. Putting together a wide-ranging product line-up—from high-performance flagship models that are highly trusted by professionals to entry-level models that allow users to enjoy high-image-quality shooting with easy operation, as well as a rich selection of 118[2] combined RF and EF series lenses that make possible a wealth of creative expression — Canon continues to support the diverse needs of customers.

    During the dawn of digital SLR cameras, Canon introduced its breakthrough EOS 300D in September 2003. This groundbreaking camera, which was competitively priced and featured a compact, lightweight design, captured the top share of the global market and set the stage for growth in the digital SLR market. Since that time, Canon has continued to launch a range of groundbreaking products, including the professional-model EOS-1D series and the EOS 5D series, which paved the way for digital SLR video recording. In October 2018, Canon announced the EOS R system — including the EOS R full-frame mirrorless camera and RF lenses that fully leverage their optical technologies—that further expanded the range of imaging creativity and opened up new possibilities for visual expression. Over a long history beginning in the age of film, and with the support of loyal users, in 2019, the EOS series achieved the remarkable milestone of 100 million[3] total EOS cameras sold.

    In July 2020[4], Canon launched the EOS R5 full-frame mirrorless camera, equipped with cutting-edge technology in pursuit of next-generation visual expression. In striving to further expand its line-up, Canon managed to secure the No. 1 share of the global market for the 18th consecutive year.

    Canon will continue to refine its diverse imaging technologies based on its core optical technology while further strengthening and expanding the EOS series of cameras and RF/EF series of lenses, opening up new avenues of image capture to meet the needs of increasingly diverse users and to promote the spread of photo and video culture.

    [1] Based on a Canon survey.

    [2] Includes 30 EF Cinema lenses (EF mount/PL mount) for visual productions and 4 lens extenders. As of March 29, 2021.

    [3] Including cinema cameras for visual productions.

    [4] Also in 2020, Canon released the following digital interchangeable-lens cameras: the EOS-1D X Mark III (February), the EOS 850D (June), the EOS R5 (July), the EOS R6 (August) and the EOS M50 Mark II (November).

    About Canon Hongkong Company Limited

    Canon Inc. (TSE:7751 / NYSE:CAJ) was founded in 1937 in Japan. Its predecessor, Precision Optical Instruments Laboratory, produced Japan's first 35 mm focal-plane-shutter camera “Kwanon” in 1934. Canon Inc. eventually expanded into the photocopying and printing industries, launching Japan's first plain-paper copier NP-1100 in 1970 and the world's first inkjet printer BJ-80 in 1985. Through the years, Canon Inc. has acquired in-depth experience in digital imaging product manufacturing, and research and development. It is a leader in the development of innovative products and holds the most technology patents in the imaging industry. Canon Inc. also makes a significant contribution to the promotion of photography. Today, Canon Inc. has a strong global presence and is one of the most important market players in the imaging, office and industrial product categories. As of 31 December 2019, Canon's global revenue was US$32.7 billion.

    One of the company’s first offices in Asia, Canon Hongkong Co., Ltd. (Canon HK) was established in 1971. It is responsible for the sales, marketing and after-sales services for all Canon product lines in Hong Kong and Macau. With the solely owned subsidiary Canon Business Solutions (Guangdong) Co., Ltd.” established in 2018, the company can also provide intelligent total business solutions and professional services to companies in the Greater Bay Area. Canon HK adheres to Canon’s corporate philosophy of “kyosei”, which encourages the company and its staff to participate in social, charitable and environmental activities in the community. Canon HK implements internationally-recognized management systems and has achieved ISO 9001, ISO 14001, ISO 27001 (Canon Digital Production Center) and OHSAS 18001 certification. For more information about Canon Hongkong, please visit our website: https://hk.canon/.