Canon Launches New Digital Imaging Products
    With Innovative Photography Technologies
    To Meet the Needs of Next-Generation Users

    Canon today announces the launch of three new EOS digital cameras and world’s first Speedlite flash equipped with AI Bounce (AI.B) Function to satisfy the needs of next-generation users. The new EOS M50 digital interchangeable lens camera, designed for VLOG (Video-Blog) shooting, is the first in the series to support UHD 4K movie shooting. It is equipped with a host of brand new technologies first seen in EOS including the new-generation DIGIC 8 digital imaging processor, an improved "Dual Pixel CMOS AF" with substantial expansion in AF area, a new Eye Detection AF that ensures precise focus for portraits, a new Silent Mode for complete silent shooting and next-generation CR3 RAW format, coupled with a side-opening vari-angle LCD monitor to take both photo and video shooting experience to the next level.

    Two new models are also added to the EOS DSLR lineup, including the new entry-level DSLR camera EOS 1500D featuring a 24.1-megapixel CMOS sensor and the new affordable entry-level DSLR camera EOS 3000D. Combining convenient wireless remote shooting and photo sharing functions with high-quality, all-round functionalities and easy operation, the new additions make the perfect and affordable choices for entry-level users to learn and develop solid foundations in DSLR photography.

    Flash photography is also made easier with the launch of the new Speedlite 470EX-AI, the world’s first flash equipped with AI Bounce (AI.B) Function. With Full-Auto and Semi-Auto bounce flash modes available, this unique and next-generation technology newly developed by Canon can automatically select the optimal bounce angle and reset the flash head when the camera orientation is changed, ensuring easy bounce flash photography even for entry-level users to capture high-quality indoor portraits or event photos.

    EOS M50
    The next-generation EOS M digital interchangeable lens camera with UHD 4K movie shooting for high-quality, enjoyable and creative VLOG (Video-Blog) shooting

    • 24.1-megapixel Canon APS-C CMOS image sensor
    • Equipped with the newly developed powerful DIGIC 8 digital imaging processor that delivers a host of new image functions
    • Standard ISO range is 100-25600 and expandable to ISO 51200 (H)
    • Adopts the next-generation CR3 RAW format and new C-RAW compact format with file size approx. 40% smaller than normal RAW
    • Equipped with a 3-inch 1.04M-dot side-opening Vari-angle LCD touch monitor
    • Built-in 0.39-inch 2.36M-dot OLED Electronic Viewfinder (EVF)
    • Supports UHD 4K video shooting1 (120Mbps bit-rate) and "4K Frame Grab" function2
    • Supports HD 100p/119.9p "High Frame Rate" movie3
    • 4K and Full HD Time-lapse movie function4
    • Improved "Dual Pixel CMOS AF" with max. 38% expansion in AF area5 (approx. 100% Vertical x 88% Horizontal) and max. 192% increase5 in number of AF points (max. 143 points)
    • New Eye Detection AF6 detects and focuses on subject's eye for portrait photos with precise focus
    • Max. 10FPS high-speed continuous shooting and max. 7.4FPS continuous shooting with SERVO AF
    • New Silent Mode7 is added for complete silent shooting without shutter sound
    • Dual Sensing IS is added for the first time with approx. 0.5 stop8boost to image stabilization effect for still image shooting by utilizing shake information from image sensor in addition to lens gyro sensors' shake information
    • Built-in Wi-Fi for remote shooting and image transfer to smartphones. NFC is also equipped for fast smartphone connection
    • Built-in with Bluetooth® low energy technology for easy wake-up of camera, GPS information acquisition and remote control from smartphones
    • New "Transfer Images to smartphones when shooting" function
    • New "Automatic sending images to computer" function
    • Supports "Feature Assistant" graphical user Interface
    • Supports HDMI HDR output of RAW image playback on HDR compatible TV9 for a wider dynamic range display

    Newly developed DIGIC 8
    digital imaging processor

    Substantial expansion in AF area and
    number of AF points

    New Eye Detection AF

    Estimated Retail Price:
    EOS M50 Body (Black/White): HK$5,080
    EOS M50 (Black/White) with EF-M 15-45mm f/3.5-6.3 IS STM Lens Kit Set: HK$5,980
    EOS M50 (Black/White) with EF-M 15-45mm f/3.5-6.3 IS STM & EF-M 55-200mm f/4.5-6.3 IS STM Dual Lens Kit Set: HK$8,080
    Estimated Sales Start Date: April 2018

     

    EOS 1500D
    New entry-level EOS DSLR camera with higher resolution and built-in Wi-Fi function for easy photo sharing and wireless remote shooting

    • Built-in Wi-Fi function allows convenient smartphone connection via Camera Connect App for browsing and downloading images from camera
    • The Camera Connect App also supports wireless remote shooting with smartphone 
    • Built-in NFC for fast connection with smartphone
    • Newly developed 24.1-megapixel APS-C Canon CMOS sensor with resolution comparable to mid-range DSLR
    • Proven DIGIC 4+ Digital Image Processor provides high-speed 14-bit image processing 
    • Standard ISO range is 100 – 6400 and expandable to ISO 12800 (H) 
    • Supports Full HD (1920 x 1080) EOS Movie, the large image sensor makes movies more cinematic 
    • Equipped with 13 shooting modes, including Scene Intelligent Auto, food and portrait, even photo beginners can enjoy the fun of photography
    • 5 in-camera Creative Filters to unleash users' creativity 
    • Built-in Feature Guide that explains shooting functions and effects on screen for beginners
    • 9-point phase-detection AF system with a cross-type AF point at center
    • Approximately 3 FPS continuous shooting
    • 3.0-inch 920,000-dot LCD monitor
    • Supports Live View shooting for high precision landscape or macro shooting
    • Compatible with Remote Switch RS-60E3 to expand shooting flexibility
    • Battery Life increased to 600 shots (Viewfinder shooting)

    Estimated Retail Price:
    EOS 1500D with EF-S 18-55mm f/3.5-5.6 IS II Lens Kit Set: HK$4,280
    Estimated Sales Start Date: April 2018

     

    EOS 3000D
    New affordable entry-level EOS DSLR camera with built-in Wi-Fi and easy-to-use functions for photo beginners

    • Built-in Wi-Fi function allows convenient smartphone connection via Camera Connect App for browsing and downloading images from camera, sharing photos to social media after shooting becomes more convenient
    • The Camera Connect App also supports wireless remote shooting with smartphone 
    • Equipped with 12 shooting modes, including Scene Intelligent Auto, food and portrait, even photo beginners can enjoy the fun of photography
    • 5 in-camera Creative Filters to unleash users' creativity 
    • Built-in Feature Guide that explains shooting functions and effects on screen for beginners 
    • 18-megapixel APS-C Canon CMOS sensor for easy creation of beautiful background blur
    • Proven DIGIC 4+ Digital Image Processor provides high-speed 14-bit image processing 
    • Standard ISO range is 100 – 6400 and expandable to ISO 12800 (H) 
    • Supports Full HD (1920 x 1080) EOS Movie, the large image sensor makes movies more cinematic 
    • 9-point phase-detection AF system with a cross-type AF point at center
    • Approximately 3 FPS continuous shooting
    • 2.7-inch 230,000-dot LCD monitor
    • Supports Live View shooting for high precision landscape or macro shooting
    • Battery Life increased to 600 shots (Viewfinder shooting)

    Estimated Sales Start Date: April 2018

     

    Speedlite 470EX-AI
    World’s first flash equipped with AI Bounce (AI.B) Function10 which adjusts the flash head automatically to enable easy bounce flash photography 

    • Next-generation flash with Canon's newly developed and unique AI Bounce (AI.B) technology. The flash head will automatically rotate and the bounce angle will be reset when the camera orientation is changed, even entry-level users can enjoy bounce flash photography easily to capture high-quality indoor portraits or event photos
    • Built-in with a dedicated CPU, twin driving motors, an acceleration detection sensor and a distance measurement sensor which provide an "AI. B Full-Auto" mode11 for beginners and an "AI. B Semi-Auto" mode for advanced users
    • "AI. B Full-Auto" mode11 automatically measures the distances to the subject and to the ceiling for bouncing the flash light, then based on the results of distance measurement to select an optimal bounce angle automatically
    • "AI. B Semi-Auto" mode allows resetting the flash head automatically to a user-registered bounce angle when the camera vertical/horizontal orientation is changed
    • Powerful flash output with maximum Guide No. 47 (meter; ISO 100; 105mm) 
    • Flash coverage from 24mm to 105mm, coverage extended to 14mm with built-in wide panel12
    • Supports E-TTL II / E-TTL autoflash13 and Manual Flash 
    • Flash head can be rotated 180° left or right and 120° up for easy control of bounce angle
    • Supports optical transmission wireless flash "Receiver" function14 
    • Improved operability by introducing dot-matrix LCD with rich information display and "Select Dial" 
    • New "Bounce Adapter SBA-E4" included for more natural bounce flash photography 
    • Supports "Light Distribution" function as found in Speedlite 600EX II-RT for a flexible flash coverage adjustment
    • "Quick flash" function provided 
    • Silent recycling with fast recycle time 
    • A newly designed soft case for storage of the Speedlite and all accessories together

    Estimated Retail Price: HK$3,680
    Estimated Sales Start Date: April 2018

    1 Contrast detection AF will be used when shooing at 4K format. 4K shooting takes place by cropping pixels from the center of the image sensor
    2  Frame Grab from Full HD movies is not possible. As movie frames are saved as still images, image quality is not equivalent to normal still images. Aspect ratio is 16:9
    3  AF is fixed when recording starts. Maximum recording time is 7 min 29 sec
    4  Maximum 3600 exposures, maximum 2 minutes (NTSC) or 2 minutes 24 seconds (PAL) timelapse movie can be shot. The minimum settable shutter speed is 1/30 sec. (for NTSC) or 1/25 sec. (for PAL)
    5  With compatible lenses only. Compatible EF-M lenses are EF-M 18-150mm f/3.5-6.3 IS STM, EF-M 55-200mm f/4.5-6.3 IS STM and EF-M 28mm f/3.5 Macro IS STM (As of 26 Feb 2018). For EF and EF-S lenses, please refer to the list of supported lenses on Canon website after launched
    6  Eye Detection AF operates during One-shot and Face+Tracking AF only. It is not available during Servo AF and movie shooting
    7  Flash photography, continuous shooting and noise reduction during long exposure are not available in Silent Mode
    8  With the following compatible lenses: EF-M 15-45mm f/3.5-6.3 IS STM, EF-M 55-200mm f/4.5-6.3 IS STM and EF-M 18-150mm f/3.5-6.3 IS STM (As of 26 Feb 2018). Firmware update of the lenses is required
    9  Requires a HDR compatible TV and HDMI connection. Only RAW images are displayed in HDR. Movie and JPEG playback is possible on HDR compatible TV, but they are not displayed in HDR
    10  As of 25 February 2018, researched by Canon. AI stands for Auto Intelligent. The "AI Bounce function" is a function that automates bounce flash photography with the flash 
    11   As of 25 February 2018, EOS digital cameras compatible with "AI.B Full-Auto" mode: EOS-1D X Mark II, EOS 5D Mark IV, EOS 5DS/5DS R, EOS 6D Mark II, EOS 7D Mark II, EOS 80D, EOS 77D, EOS 800D, EOS 760D, EOS 750D, EOS 200D and EOS M50 (with custom control set). EOS cameras launched in first half of 2014 and before as well as EOS 1500D, EOS 1300D, EOS 3000D and EOS M5/M6/M3 do not support "AI.B Full-Auto". For models not listed, please use "AI.B Semi-Auto" mode or control the bounce angle manually
    12  "AI.B Full-Auto" is not available wide panel is used
    13   E-TTL II autoflash is applicable to EOS cameras that support E-TTL II metering only
    14  Requires Speedlite 600EX II-RT/600EX-RT/580EX II/580EX/550EX/90EX, Macro Twin Lite MT-26EX-RT, Macro Twin Lite MT-24EX, Macro Ring Lite MR-14EX II, Macro Ring Lite MR-14EX, Speedlite Transmitter ST-E2 or the Integrated Speedlite Transmitter of EOS 7D Mark II/7D/80D/70D/60D/77D/800D/760D/750D/700D/650D/600D as "Sender"
    The Bluetooth® word mark and logos are registered trademarks owned by Bluetooth SIG, Inc. and any use of such marks by Canon Inc. is under license. Other trademarks and trade names are those of their respective owners.

    About Canon Hongkong Company Limited

    Canon Inc. (TSE:7751 / NYSE:CAJ) was founded in 1937 in Japan. Its predecessor, Precision Optical Instruments Laboratory, produced Japan's first 35 mm focal-plane-shutter camera “Kwanon” in 1934. Canon Inc. eventually expanded into the photocopying and printing industries, launching Japan's first plain-paper copier NP-1100 in 1970 and the world's first inkjet printer BJ-80 in 1985. Through the years, Canon Inc. has acquired in-depth experience in digital imaging product manufacturing, and research and development. It is a leader in the development of innovative products and holds the most technology patents in the imaging industry. Canon Inc. also makes a significant contribution to the promotion of photography. Today, Canon Inc. has a strong global presence and is one of the most important market players in the imaging, office and industrial product categories. As of 31 December 2017, Canon's global revenue was US$36.1 billion.

    One of the company’s first offices in Asia, Canon Hongkong Co., Ltd. (CHK) was established in 1971. It is responsible for the sales, marketing and after-sales services for all Canon product lines in Hong Kong and Macau. CHK adheres to Canon’s corporate philosophy of “kyosei”, which encourages the company and its staff to participate in social, charitable and environmental activities in the community. CHK implements internationally-recognized management systems and has achieved ISO 9001, ISO 14001, ISO 27001 (Canon Digital Production Center) and OHSAS 18001 certification. For more information about Canon Hongkong, please visit our website: www.canon.com.hk.

     

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