Canon Announces Development of the EOS R3 Full-frame Mirrorless Camera
    that Delivers High Speed, High Sensitivity and High Reliability to Expand Users’ Range of Photographic Possibilities

    EOS R3, Full-frame Mirrorless Camera

    HONG KONG, 14 APR 2021 – Canon Inc. announced today that the company is currently developing the new EOS R3 full-frame mirrorless camera, which will feature a newly developed 35mm full-frame, backlit, stacked CMOS sensor and a DIGIC X image processor. The new camera is designed to provide the high-level basic functionality required to meet the needs of professional and enthusiast users.

    The currently-in-development EOS R3 is based on the concept of high speed, high sensitivity and high reliability. The EOS R3 will be introduced into Canon’s lineup of professional and enthusiast cameras that includes the EOS-1D X Mark III flagship DSLR camera (released in February 2020) and the EOS 5 series, including the EOS R5 full-frame mirrorless camera (released in July 2020). The EOS R3 aims to provide professional-level quality for both stills and video capture, even for moving subjects.

    The EOS R3 is the first EOS series camera to be equipped with Canon’s newly developed 35mm full-frame backlit stacked CMOS sensor that makes possible high-speed readout. The camera also features a DIGIC X image processor for high-speed image processing that realises high-speed continuous shooting of up to 30 frames-per-second[1] (FPS) with AF/AE tracking when using the electronic shutter. In addition, the camera significantly reduces image warping, a common challenge with electronic shutters, and is also capable of capturing moving subjects with reduced noise in such low-light environments as indoor areas or night-time scenes.

    Alongside Dual Pixel CMOS AF technology—by which each pixel on the image sensor possesses both image capture and phase-detect AF functionality, thus enabling high-speed, high-accuracy and wide-range AF—the EOS R3 uses an algorithm that employs deep learning technology that enables improved head and eye detection for human subjects as well as a new capability to detect subject torsos. Thanks to this enhanced performance, the camera’s autofocus system provides high-performance subject tracking, even during portrait photography and in scenarios with frequent subject movement such as sports. Development is also underway to enable detection of additional subject types.

    In addition, the EOS R3 is Canon’s first digital camera to feature Eye Control AF[2] functionality. When shooting still images and looking through the viewfinder, this new feature enables the AF frame to adjust according to detected movement of the user’s eye, making possible more pleasant shooting with quick focus when transitioning between subjects.

    The EOS R3 answers the sophisticated needs of professionals by providing dust and water resistance developed with each iteration of the EOS-1 series, body design with integrated vertical hand-grip, reliability and ease of use, as well as compatibility with Canon’s Mobile File Transfer[3], announced alongside the EOS R3, which supports high-speed workflows.

    With the goal of expanding the possibilities of imaging for users, the EOS R system will continue to expand its line-up of impressive cameras and RF lenses.



    [1] Continuous shooting frame rate may decrease depending on the attached lens and/or shooting environment.

    [2] This feature may not be usable depending on such factors as users’ wearing of sunglasses, hard contact lenses or glasses for vision correction, as well as individual characteristics including eye size, eyelid thickness and eyelash length.

    [3] Compatible with iOS only. EOS R3-compatible version requires paid purchase. Both wired and wireless connections are supported, but wired connection requires compatible USB cable (purchased separately by user).

    * iOS is a trademark or registered trademark of Cisco in the U.S. and other countries and is used under license.


    About Canon Hongkong Company Limited

    Canon Inc. (TSE:7751 / NYSE:CAJ) was founded in 1937 in Japan. Its predecessor, Precision Optical Instruments Laboratory, produced Japan's first 35 mm focal-plane-shutter camera “Kwanon” in 1934. Canon Inc. eventually expanded into the photocopying and printing industries, launching Japan's first plain-paper copier NP-1100 in 1970 and the world's first inkjet printer BJ-80 in 1985. Through the years, Canon Inc. has acquired in-depth experience in digital imaging product manufacturing, and research and development. It is a leader in the development of innovative products and holds the most technology patents in the imaging industry. Canon Inc. also makes a significant contribution to the promotion of photography. Today, Canon Inc. has a strong global presence and is one of the most important market players in the imaging, office and industrial product categories. As of 31 December 2020, Canon's global revenue was US$30.38 billion.

    One of the company’s first offices in Asia, Canon Hongkong Co., Ltd. (Canon HK) was established in 1971. It is a Total Imaging Solution provider, to provide professional pre-sales, marketing and after-sales services for all Canon products and solutions in Hong Kong and Macau. With the solely owned subsidiary Canon Business Solutions (Guangdong) Co., Ltd. established in 2018, the company also provide intelligent total business solutions and professional services to companies in the Greater Bay Area. Canon HK adheres to Canon’s corporate philosophy of “kyosei”, which encourages the company and its staff to participate in social, charitable and environmental activities in the community. Canon HK implements internationally-recognized management systems and has achieved ISO 9001, ISO 14001, ISO 45001 and ISO 27001 (Canon Digital Production Center) certifications.

    For more information about Canon Hongkong, please visit our website: https://hk.canon/.

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