Canon Announces the Launch a Trio of New RF Lenses
    The new RF 100mm f/2.8L Macro IS USM and the long-awaited
    Flagship RF 400mm f/2.8L IS USM and RF 600mm f/4L IS USM for EOS R System

    (from left to right) RF 100mm f/2.8L Macro IS USM, RF 400mm f/2.8L IS USM, RF 600mm f/4L IS USM

    HONG KONG, 14 APR 2021 – Canon Hongkong today proudly announced the launch of three brand-new RF lenses: the RF 100mm f/2.8L Macro IS USM, RF 400mm f/2.8L IS USM and RF 600mm f/4L IS USM. The RF 100mm f/2.8L Macro IS USM is the world’s first[1] medium telephoto macro lens with a maximum shooting magnification of 1.4x. It is also equipped with an innovative SA Control Ring which allows the change of bokeh style freely for various creative expressions. The RF 400mm f/2.8L IS USM and RF 600mm f/4L IS USM flagship super-telephoto lenses are native to the RF mount and provide professional and advanced amateurs a large aperture super-telephoto lenses with a high level of image quality, reliability and durability.

    World’s First Macro Lens with 1.4x Max. Magnification[1] and Change of Bokeh Style at Will
    The RF 100mm f/2.8L Macro IS USM is the first full-frame medium-telephoto macro lens in the RF lens line-up. It fully utilizes the benefits of RF mount to expand the macro shooting capability from 1x to 1.4x. It is also the first Canon lens to equip with an innovative SA Control Ring (SA: Spherical Aberration, details in “additional information”), which is Canon's first variable bokeh aberration mechanism, allowing users to freely change the bokeh depiction to suit their preferences, create soft focus effects, and enjoy a variety of other photographic expressions.

    Flagship Super-Telephoto RF Lenses
    RF 400mm f/2.8L IS USM and RF 600mm f/4L IS USM, the long-awaited flagship super-telephoto RF lenses for professionals, are finally available for the EOS R system. Both lenses inherit the superior optics of the EF models (EF 400mm f/2.8L IS III USM and EF 600mm f/4L IS III USM), achieving excellent optical performance, high reliability and high operability required by professionals.

    New Mobile Application for More Efficient Post-Shooting Workflow
    Canon also announced a new mobile application “Mobile File Transfer” to improve the efficiency of post-shooting workflow for sports photographers and photojournalists. This application can transfer images from compatible camera to FTP/FTPS/SFTP server through a mobile device at high-speed by utilizing the 5G transmission technology.

    RF 100mm f/2.8L Macro IS USM – World’s first Autofocus Macro Lens with 1.4x Maximum Magnification[1]
    • Made for: Professional Photographers and videographers, advanced amateurs
    • Best for: Flowers, food, insects, tiny accessories and portrait photography

    RF 100mm f/2.8L Macro IS USM

    Features:

    • The World’s first medium-telephoto autofocus macro lens with a maximum magnification of 1.4x[1]
    • Innovative SA Control Ring allows the change of bokeh style freely by controlling the degree of spherical aberrations, various expressions such as soft-focus effect is possible (SA: Spherical Aberration)
    • A newly developed 17 elements in 13 groups optical design taking the full advantages of RF mount to achieve high image quality across the entire frame even at its closest focusing distance
    • Equipped with "Electronic Floating Focus Control" with two Nano USMs to drive focusing lens group and floating lens group individually for short minimum focusing distance and high speed AF
    • “Lens breathing” at 1.0x magnification is approx. 50% suppressed compared to EF version
    • 0.26m minimum focusing distance at 1.4x maximum magnification (minimum working distance is 8.6cm)
    • Equipped with Canon’s Hybrid IS which corrects angle-based as well as shift-based camera shake common in macro photography. It offers a stunning 8-stop shake compensation[2] when used with EOS R5 and EOS R6. For other EOS R cameras, it provides a 5-stop shake compensation[3] during normal shooting
    • 9-blade circular aperture delivers beautiful and soft background blur
    • Optimized Lens Shape and Canon Super Spectra coating to reduce ghosting
    • Incorporates the RF lens control ring to adjust assigned settings such as ISO speed, shutter speed or aperture value directly from the lens
    • High level of durability and shock resistance with dust-and-water-resistant design[4] to meet professional requirement
    • Fluorine coating on foremost lens surface helps prevent dust, oil, and water from sticking to the lens
    • A new Lens Hood ET-73C and Lens Case LP1222 are included
    • Optional new Tripod Mount Ring E (B) is available for swift switching between landscape and portrait composition.

    Estimated Retail Price: HK$11,380

    Estimated Sales Start Date: July 2021

    New Lens Hood ET-73C is included Optional new Tripod Mount Ring E (B)

    RF 100mm f/2.8L Macro IS USM - Additional Information

    Spherical Aberration (SA) Control – a mechanism to change the bokeh style freely

    The SA control is Canon’s first variable bokeh mechanism by changing the degree of spherical aberration (SA) compensation. It gives users the ability to change the bokeh style freely for different photo expressions such as soft-focus effect. By changing the degree of spherical aberration, the outlines at the focus position can be softened, and the bokeh style in front and past the focus position can be hardened or softened.

    The SA Control Ring is made possible by employing the “Electronic Floating Focus Control” and two Nano USMs, which allows driving the focus lens group and the floating lens group independently. Normally (SA control ring: 0), the floating lens group moves to correct spherical aberration in conjunction with the movement of the focus lenses. When the SA control ring is operated, the lens group is driven independently and the trajectory of movement changes. The change in spherical aberration makes it possible for the user to control the bokeh style to achieve diverse photographic expressions even when shooting portraits or snapshots as a medium telephoto lens.

    SA Control Ring Position
    Rotated to – (minus) side At center position (0) Rotated to + (plus) side
    Effect: outlines of the bokeh past the focus position become soft, and outlines of the bokeh in front of the focus position become hard. Normal result Effect: outlines of the bokeh past the focus position become hard, and outlines of the bokeh in front of the focus position become soft.

    SA Control Ring

    RF 400mm f/2.8L IS USM – Flagship 400mm Super-Telephoto RF Lens for EOS R System
    • Made for: Professional Photographers, videographers and High Amateurs
    • Best for: Indoor Sports, Motor Sports, wildlife and Video Production

    RF 400mm f/2.8L IS USM

    Features:

    • Superior 17 elements in 13 groups optical design inherited from EF version with 2 Fluorite lenses and 1 Super UD lens to correct chromatic aberration substantially for superior image quality
    • Weights approx. 2,890g only with the use of carbon-fiber reinforced magnesium alloy for lens barrel construction
    • Image Stabilizer offers up to 5-stop shake compensation[5] and supports IS Mode 1/2/3
    • Application of ASC (Air Sphere Coating) to reduce lens flare and ghosting caused by reflections
    • Adopts an electronic focusing ring to enable 3 manual focusing speed selections
    • Supports Electronic Full Time Manual Focus[6] during One-Shot or Servo AF
    • Power Focus (PF) mode enables smooth focusing for movie shooting
    • 9-blade circular aperture delivers beautiful and soft bokeh
    • Compatible with EOS R3’s maximum 30 FPS high-speed continuous shooting[7]
    • Supports EOS R series cameras’ 1/8-stop aperture control for smooth brightness adjustment during movie shooting
    • 2.5m minimum focus distance with 0.17x magnification
    • Features the white heat shield coating on the lens exterior to suppress the rise of the lens temperature under hot sun
    • Dust-and-water-resistant design to enable shooting in harsh conditions[8]
    • Fluorine coating on foremost and rearmost lens surfaces helps prevent dust, oil and water sticking to the lens
    • Compatible with Extenders RF 1.4x and RF 2x
    • Bundled with Lens Cap E-180E, Lens Hood ET-155 (WIII), Lens Soft Case LS400 and Drop-in Screw Filter Holder 52 (WIII) with 52mm Protect Filter
    • Optional Lens Short Hood ET-155B is also available

    Estimated Retail Price: HK$100,680

    Estimated Sales Start Date: July 2021

    RF 600mm f/4L IS USM – Flagship 600mm Super-Telephoto RF Lens for EOS R System
    • Made for: Professional Photographers, videographers and High Amateurs
    • Best for: Outdoor Sports, Motor Sports, wildlife and Video Production

    RF 600mm f/4L IS USM

    Features:

    • Superior 17 elements in 13 groups optical design inherited from EF version with 2 Fluorite lenses and 1 Super UD lens to correct chromatic aberration substantially for superior image quality
    • Weights approx. 3,090g only with the use of carbon-fiber reinforced magnesium alloy for lens barrel construction
    • Image Stabilizer offers up to 5-stop shake compensation[9] and supports IS Mode 1/2/3
    • Application of ASC (Air Sphere Coating) to reduce lens flare and ghosting caused by reflections
    • Adopts an electronic focusing ring to enable 3 manual focusing speed selections
    • Supports Electronic Full Time Manual Focus[10] during One-Shot or Servo AF
    • Power Focus (PF) mode enables smooth focusing for movie shooting
    • 9-blade circular aperture delivers beautiful and soft bokeh
    • Compatible with EOS R3’s maximum 30 FPS high-speed continuous shooting[11]
    • Supports EOS R series cameras’ 1/8-stop aperture control for smooth brightness adjustment during movie shooting
    • 2.5m minimum focus distance with 0.17x magnification
    • Features the white heat shield coating on the lens exterior to suppress the rise of the lens temperature under hot sun
    • Dust-and-water-resistant design to enable shooting in harsh conditions[12]
    • Fluorine coating on foremost and rearmost lens surfaces helps prevent dust, oil and water sticking to the lens
    • Compatible with Extenders RF 1.4x and RF 2x
    • Bundled with Lens Cap E-185C, Lens Hood ET-160 (WIII), Lens Soft Case LS600 and Drop-in Screw Filter Holder 52 (WIII) with 52mm Protect Filter
    • Optional Lens Short Hood ET-160B is also available

    Estimated Retail Price: HK$108,580

    Estimated Sales Start Date: July 2021

    Mobile File Transfer – New mobile application to improve efficiency of the post-shooting workflow
    • A new mobile application to transfer images from supported camera to an FTP server through a mobile device for better portability, convenience and immediateness
    • Supports 5G mobile devices to enable high-speed transfer of large number of images to FTP/FTPS/SFTP server
    • Improves the post-shooting workflow efficiency of sports photographers and photojournalists
    • Supports automatic and selective image transfer as well as filter transfer (image transfer is based on pre-defined conditions)
    • Metadata, such as the photographer's name and image license information, can be added to images based on IPTC (International Press Telecommunications Council) standards
    • Voice memos can be added to the images transferred from camera on the application

    Application Download method* Expected release date Supported Camera
    (as of April 2021)
    Mobile File Transfer Free download from Apple App Store End of June, 2021

    EOS-1D X Mark III
    EOS-1D X Mark II + WFT-E8
    EOS R5
    EOS R6

    * iPhones with iOS 14 or higher are supported. Android will be supported in future.
    (iOS is a trademark or registered trademark of Cisco in the U.S. and other countries and is used under license.)

    [1] As an autofocus interchangeable lens for full frame mirrorless camera. Based on Canon survey as of April 13, 2021.
    [2] CIPA Standard, Focal Length: 100mm, EOS R5 is used. In Yaw/Pitch directions
    [3] CIPA Standard, Focal Length: 100mm, EOS R is used. In Yaw/Pitch directions
    [4] With EOS R5/EOS R6/EOS R; however, it is not recommended for use under rain.
    [5] CIPA Standard, Focal Length: 400mm, EOS R is used. In Yaw/Pitch directions
    [6] Electronic Full Time Manual Focus is supported by EOS R5 and EOS R6 (firmware version 1.3.0 or above) as of April 2021.
    [7] When attached to EOS R3. Refer to the continuous shooting conditions on the camera after launched.
    [8] With EOS R5/EOS R6/EOS R; however, it is not recommended for use under rain.
    [9] CIPA Standard, Focal Length: 600mm, EOS R is used. In Yaw/Pitch directions.
    [10]Electronic Full Time Manual Focus is supported by EOS R5 and EOS R6 (firmware version 1.3.0 or above) as of April 2021.
    [11] When attached to EOS R3. Refer to the continuous shooting conditions on the camera after launched.
    [12] With EOS R5/EOS R6/EOS R; however, it is not recommended for use under rain.

    About Canon Hongkong Company Limited

    Canon Inc. (TSE:7751 / NYSE:CAJ) was founded in 1937 in Japan. Its predecessor, Precision Optical Instruments Laboratory, produced Japan's first 35 mm focal-plane-shutter camera “Kwanon” in 1934. Canon Inc. eventually expanded into the photocopying and printing industries, launching Japan's first plain-paper copier NP-1100 in 1970 and the world's first inkjet printer BJ-80 in 1985. Through the years, Canon Inc. has acquired in-depth experience in digital imaging product manufacturing, and research and development. It is a leader in the development of innovative products and holds the most technology patents in the imaging industry. Canon Inc. also makes a significant contribution to the promotion of photography. Today, Canon Inc. has a strong global presence and is one of the most important market players in the imaging, office and industrial product categories. As of 31 December 2020, Canon's global revenue was US$30.38 billion.

    One of the company’s first offices in Asia, Canon Hongkong Co., Ltd. (Canon HK) was established in 1971. It is a Total Imaging Solution provider, to provide professional pre-sales, marketing and after-sales services for all Canon products and solutions in Hong Kong and Macau. With the solely owned subsidiary Canon Business Solutions (Guangdong) Co., Ltd. established in 2018, the company also provide intelligent total business solutions and professional services to companies in the Greater Bay Area. Canon HK adheres to Canon’s corporate philosophy of “kyosei”, which encourages the company and its staff to participate in social, charitable and environmental activities in the community. Canon HK implements internationally-recognized management systems and has achieved ISO 9001, ISO 14001, ISO 45001 and ISO 27001 (Canon Digital Production Center) certifications.For more information about Canon Hongkong, please visit our website: https://hk.canon/.