The Canon PhotoMarathon 2018 – Hong Kong Station is a hotly anticipated events for contestants, as they are getting ready at the gathering venue for the day's challenging photography mission.
    Canon PhotoMarathon 2018 Hong Kong, the annual festival held by Canon Hongkong Company Limited (Canon Hongkong) took place today (3 November 2018) at Hong Kong Convention and Exhibition Centre (HKCEC). More than 2,500 photography enthusiasts carry their own cameras and set out in different corners of Hong Kong to capture the city’s unique angles. Contestants are competing in three categories: “Challenge”, “Student”, and the newly added “Corporate” category in which contestants compete between teams. During the day, contestants are required to arrive at designated checkpoints within a limited time, and take photographs and hand in their work according to the theme announced at the venue. In order to increase the challenge of the competition, themes will only be announced on the spot at each group’s venues as they come, setting a test for the time management and creativity of the participants.
     
    “Canon has been conscientiously improving the experience of the PhotoMarathon,” Mr Shunichi Morinaga, President and CEO of Canon Hongkong, said. “This year, the Canon PhotoMarathon Hong Kong event has come to the 10th year and will continue to provide an enriching experience to photographers as they capture the different aspects of the city. At the same time, we hope to add new, exciting elements to the competition, by inviting different organisation to form teams, and let the PhotoMarathon become an event where everyone can enjoy it without boundaries of age, sector and photography experience. This year, 70% of our entrance fee will be donated to the Arts With the Disabled Association Hong Kong, and we hope to enhance social integration through this event.”
     
    A photographic community mission to complete
    Contestants in the “Challenge” category can use any brand of digital camera with interchangeable lens (DSLR) or light digital cameras to shoot according to the theme announced by the event at different times. Contestants must complete 3 photographic themes, "Experiencing Architecture”, “Silent” and “Dusk”, in 8 hours. In the 8-hour competition, contestants can take in the people and scenery of Hong Kong, day and night. The “Student” Group, on the other hand, must complete 2 photography themes within 6 hours. The themes of the “Student” are “Clouds on the Horizon” and “Contrast”.
     
    Missions for teams to challenge your teamwork
    For the first time this year, the “Corporate” category is a team-based photo challenge. Contestants in this category need to work as a team as they complete the two themes of “Reflection” and “New and Old Hong Kong” within 7 hours.
     
    The Canon PhotoMarathon is dedicated to discovering the unique charm of the local community and bringing the contestants into a genuine “Capturing Hong Kong” experience. Contestants are required to arrive at their designated checkpoint within a limited time to enter different communities and surround them in an infinite creative experience. Participants of Corporate Category are required to use their teamwork skills, and complete the three tasks: an oral recount of audiovisual imagery, sensory production and sign language interpretation. The checkpoint for Student, Corporate and Challenge are Mei Ho House, Jockey Club Arts Accessibility Service Centre, Arts With the Disabled Association Hong Kong, and Jockey Club Creative Arts Centre respectively.
     
    Arts With the Disabled Association Hong Kong: Breaking boundaries
    Every year, the Canon PhotoMarathon spares no effort to promote the continuous development of different communities, as the entrance fee is allocated to charitable purposes. The beneficiary of this year's PhotoMarathon is the Arts With the Disabled Association Hong Kong (ADAHK), where 70% of the entrance fee will be donated to the running costs and the expense of the charity.
     
    This year, Canon raised over four hundred and twenty thousand Hong Kong Dollars to support ADAHK to promote arts among people with disabilities and excellence in the works of artists with disabilities in Hong Kong, bringing integration and inclusion in society through the arts. Members of ADAHK were invited to participant in the competition. Their works were exhibited at HKCEC to let other contestants to learn more about audiovisual imagery and sensory production.
     
    “The Association is very honoured to be supported by Canon Hongkong,” said Ms. Anita Tsang, Executive Member of ADAHK. "The mission of the association is ‘Arts are for Everyone’: to believe in everyone who has the potential of art and creation, and that it is everyone's right to appreciate art. With the support of Canon Hongkong, our members are able to receive more support and training in photography, so that they can discover their potential and make use of their talents.”
     
    Professional jury panel to select the most exceptional work
    Each year, the Canon PhotoMarathon invites different professional photographers from the photography industry to serve as the judging panel, selecting winning works out of 7,000 pieces of work. The panel of this year's Canon PhotoMarathon includes: fine art photographer Mr. Tugo Cheng, current president of Hong Kong Institute of Professional Photographers (HKIPP), commercial photographer Ms. Connie Hong, wedding videographer Mr. Freddy Ma, fashion and interior photographer Mr. Harlim Djauhar Winata, and Mr. Dominic Chan, Senior Manager of Consumer Imaging & Information Group, Canon Hongkong. With their unique insights, the panel will be selecting the best works for the 10th Canon PhotoMarathon – Hong Kong Station. The five-member panel will select the winners from more than 7,000 photos based on the creativity of the contestants: the use of colour, light, shadow, composition of the photos, and the relevance to the theme. The results of this year's winners will be announced on December 15th, 2018.
     
    Winners to earn exchange opportunities with photographers across Asia
    Winners selected by the professional panel will receive a wealth of prizes worth more than HK$300,000, including: the winner of the Gold medal in the "Student" category will represent Hong Kong in the 2019 Canon PhotoMarathon Taipei event. The Jury Prize winner of the “Challenge” category will represent Hong Kong in the 2019 Canon PhotoMarathon Asia Championship photography exchange and be participating amongst the winners of the Canon PhotoMarathon themed challenges across Asia. All contestants will also receive a limited edition Crumpler lightweight camera bag and a 2018 Asia Special Edition Memorial Medal at the end of the event. The Jury Prize winner of the “Corporate" category will join in the tour organised by the Taiwan Tourism Bureau for free, where they will earn a rare opportunity to fly to Taiwan, capturing the natural beauty of Nantou and Pingtung as well as traditional festivals.
     
    Professional photographers share tips and review winning works through the decades
    Each year, the Canon PhotoMarathon invites professional photographers from all across the industry to come and share their experience in photography; this year is no exception. Ms. Topaz Leung, Mr. Ulso Tsang and Mr. Lawrence Tsang are invited to share tips on lens application for the contestants and guests. In its 10th year, Canon PhotoMarathon Hong Kong event venue is hosting an exhibition for the award-winning works from the past decade, allowing guests to witness and review the changes throughout these years, while celebrating past achievements. The Canon Product Experience Zone, the Microworks Photographic Equipment Experience and the Hong Kong Post booth are also on site to ensure that photographers will be happy to return.
     
    For more information about the competition, please browse the event page www.canon.com.hk/photomarathon, or Like the Canon Hongkong Facebook page www.facebook.com/CPM.HongKong.
     
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    About Canon Hongkong Company Limited
    Canon Inc. (TSE:7751 / NYSE:CAJ) was founded in 1937 in Japan. Its predecessor, Precision Optical Instruments Laboratory, produced Japan's first 35 mm focal-plane-shutter camera “Kwanon” in 1934. Canon Inc. eventually expanded into the photocopying and printing industries, launching Japan's first plain-paper copier NP-1100 in 1970 and the world's first inkjet printer BJ-80 in 1985. Through the years, Canon Inc. has acquired in-depth experience in digital imaging product manufacturing, and research and development. It is a leader in the development of innovative products and holds the most technology patents in the imaging industry. Canon Inc. also makes a significant contribution to the promotion of photography. Today, Canon Inc. has a strong global presence and is one of the most important market players in the imaging, office and industrial product categories. As of 31 December 2017, Canon's global revenue was US$36.1 billion. 
     
    One of the company’s first offices in Asia, Canon Hongkong Co., Ltd. (CHK) was established in 1971. It is responsible for the sales, marketing and after-sales services for all Canon product lines in Hong Kong and Macau. CHK adheres to Canon’s corporate philosophy of “kyosei”, which encourages the company and its staff to participate in social, charitable and environmental activities in the community. CHK implements internationally-recognized management systems and has achieved ISO 9001, ISO 14001, ISO 27001 (Canon Digital Production Center) and OHSAS 18001 certification. For more information about Canon Hongkong, please visit our website: https://hk.canon.