Canon Announces the Launch of the RF 16mm f/2.8 STM and RF 100-400mm f/5.6-8 IS USM - Canon HongKong

    Canon Announces the Launch of the RF 16mm f/2.8 STM and RF 100-400mm f/5.6-8 IS USM

    Expanding Creative Possibilities with Canon’s New RF lenses

                   RF 16mm f/2.8 STM                                                     RF 100-400mm f/5.6-8 IS USM                                                          

    HONG KONG, 14 September 2021 — Canon Hong Kong announces the launch of the RF 16mm f/2.8 STM and RF 100-400mm f/5.6-8 IS USM – expanding creative options for photography enthusiasts using the EOS R system at affordable prices. RF 16mm f/2.8 STM with ultra-wide 16mm focal length makes it easier to capture more of the surroundings in a limited space or further emphasize the perspective of a scene by getting closer and the lightweight design weighs only 165g and 40.2mm in length, greatly improving portability; the RF 100-400mm f/5.6-8 USM is a lightweight super telephoto zoom lens which is 164.7mm in length and 635g in weight. The built-in optical image stabilization of the lens allows easy capture of sharp and clear images. Photo enthusiasts can explore new creative possibilities with Canon’s new RF lenses.

    RF 16mm f/2.8 STM – Affordable Compact lightweight Fast Wide-angle lens for unique perspective expression

    Made for: Photo Amateurs

    Best for: Snapshots, travel, landscape, vlogging

    Features:

    • An affordable compact large aperture ultra-wide angle lens which weighs only 165g and 40.2mm in length
    • f/2.8 large aperture and 7-blade circular aperture bring beautiful background blur to images
    • 0.26x max. magnification with 0.13m min. focusing distance for dynamic close-up photography with perspective unique to wide angle lens
    • Newly developed 9 elements in 7 groups design with 1 PMo aspherical lens elements placed near the focal plane.
    • The PMo aspherical lens helps to correct astigmatism and curvature of field and brings higher peripheral image quality from close-up to infinity.
    • When used with EOS R3/EOS R5/EOS R6, In Body Image Stabilizer offers up to 5.5-stop shake compensation[1] to facilitate handheld shooting.
    • Gear-type Stepping Motor (STM) provides fast AF and Smooth Movie Servo AF during movie shooting
    • Incorporates “Focus/Control Ring” with a “Focus/Control Selector Switch” for easy switching between Full-time manual focusing and Control Ring operation such as aperture, shutter speed, ISO speed or exposure compensation adjustment
    • Use of metallic lens mount for high durability
    • Renowned Super Spectra Coating and optimized shapes of lens elements help to improve anti-ghosting and flare performance
    • A new optional Lens Hood EW-65C further enhances flare resistance

    Estimated Retail Price: To be announced

    Estimated Sales Start Date: October 2021

    RF 100-400mm f/5.6-8 IS USM – Compact and lightweight RF Super Telephoto zoom lens with 400mm focal length

    Made for: Photo Amateurs

    Best for: Landscape, wildlife, travel, aviation, and transportation

    Features:

    • A compact (164.7mm) and lightweight (635g) RF super telephoto zoom lens with 400mm focal length, while as compact as a 350ml tumbler.
    • Newly developed 12 elements in 9 groups optical design successfully reduces the number of lens elements to achieve compactness and lightweight
    • Use of 1 UD lens element to correct chromatic aberration throughout the zoom range and 1 PMo aspherical lens to achieve a high resolution and contrast image.
    • Impressive 0.41x magnification at 400mm (focusing distance: 1.05m) and a min. focusing distance of 0.88m at 200mm
    • Optical Image Stabilizer offers up to 5.5-stop shake compensation[2] to facilitate handheld shooting. When used with EOS R3/EOS R5/EOS R6, IS effect is enhanced to 6-stop[3] with the In-Body Image Stabilizer
    • Equipped with Nano USM with rear focusing system for high-speed AF and smooth Movie AF
    • 9-blade circular aperture delivers beautiful and soft background blur
    • Compatible with Extender RF 1.4x or 2x. AF is still possible when an extender is attached
    • Incorporates RF lens Control Ring to adjust assigned settings such as ISO speed, shutter speed or aperture value directly from the lens
    • Renowned Super Spectra Coating and optimized shapes of lens elements help to improve anti-ghosting and flare performance
    • Optional Lens Hood ET-74B enhances flare resistance

    Estimated Retail Price: To be announced

    Estimated Sales Start Date: October 2021

    [1] CIPA Standard, Focal Length: 16mm, EOS R5 is used. In yaw/pitch direction

    [2] CIPA Standard, Focal Length: 400mm, EOS R is used. In yaw/pitch direction

    [3] CIPA Standard, Focal Length: 400mm, EOS R5 is used. In yaw/pitch direction

    About Canon Hongkong Company Limited

    Canon Inc. (TSE:7751 / NYSE:CAJ) was founded in 1937 in Japan. Its predecessor, Precision Optical Instruments Laboratory, produced Japan's first 35 mm focal-plane-shutter camera “Kwanon” in 1934. Canon Inc. eventually expanded into the photocopying and printing industries, launching Japan's first plain-paper copier NP-1100 in 1970 and the world's first inkjet printer BJ-80 in 1985. Through the years, Canon Inc. has acquired in-depth experience in digital imaging product manufacturing, and research and development. It is a leader in the development of innovative products and holds the most technology patents in the imaging industry. Canon Inc. also makes a significant contribution to the promotion of photography. Today, Canon Inc. has a strong global presence and is one of the most important market players in the imaging, office and industrial product categories. As of 31 December 2020, Canon's global revenue was US$30.38 billion.

    One of the company’s first offices in Asia, Canon Hongkong Co., Ltd. (Canon HK) was established in 1971. It is a Total Imaging Solution provider, to provide professional pre-sales, marketing and after-sales services for all Canon products and solutions in Hong Kong and Macau. With the solely owned subsidiary Canon Business Solutions (Guangdong) Co., Ltd. established in 2018, the company also provides intelligent total business solutions and professional services to companies in the Greater Bay Area. Canon HK adheres to Canon’s corporate philosophy of “kyosei”, which encourages the company and its staff to participate in social, charitable and environmental activities in the community. Canon HK implements internationally-recognized management systems and has achieved ISO 9001, ISO 14001, ISO 45001 and ISO 27001 (Canon Digital Production Center) certifications.For more information about Canon Hongkong, please visit our website: https://hk.canon/.